A data profile of the people who buy, follow and care about Vertebrate in Portugal — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 1,323,616 people in Portugal.
The average Vertebrate fan in Portugal is 42.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Anti-aging cream, Manicure, Tooth brushing, with strongest over-indexing on Anti-aging cream (1.52× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Vertebrate fan in Portugal is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Vertebrate profile in Portugal.
68.8% are female, 31.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 42.2 |
| Estimated audience size | 1,323,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Vertebrate audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
Where the Vertebrate audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.14× | |
| 02 | Portalegre District | ~20K | 1.14× | |
| 03 | Beja District | ~20K | 1.09× | |
| 04 | Vila Real District | ~30K | 1.07× | |
| 05 | Évora District | ~20K | 1.06× | |
| 06 | Azores | ~40K | 1.01× | |
| 07 | Viana do Castelo District | ~30K | 1.01× | |
| 08 | Viseu District | ~50K | 1.00× | |
| 09 | Madeira | ~40K | 0.99× | |
| 10 | Coimbra District | ~60K | 0.97× | |
| 11 | Leiria District | ~70K | 0.96× | |
| 12 | Aveiro District | ~90K | 0.94× | |
| 13 | Setúbal District | ~100K | 0.93× | |
| 14 | Braga District | ~100K | 0.93× | |
| 15 | Faro District | ~80K | 0.93× | |
| 16 | Porto District | ~300K | 0.90× | |
| 17 | Santarém District | ~60K | 0.90× | |
| 18 | Lisbon District | ~300K | 0.80× |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tooth brushing | Health | 1.84× | ||
| 02 | Nail salon | Beauty & Wellness | 1.71× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 1.70× | ||
| 04 | Mineral water | Food & Beverages | 1.70× | ||
| 05 | Dog grooming | Pets & Animals | 1.64× | ||
| 06 | Artificial nails | Beauty & Wellness | 1.63× | ||
| 07 | Bioderma | Beauty & Wellness | 1.61× | ||
| 08 | Crocs | Fashion & Accessoires | 1.60× | ||
| 09 | Lip balm | Beauty & Wellness | 1.59× | ||
| 10 | Royal Canin | Pets & Animals | 1.57× | ||
| 11 | Waxing | Beauty & Wellness | 1.55× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 13 | Eye liner | Beauty & Wellness | 1.54× | ||
| 14 | Lip gloss | Beauty & Wellness | 1.54× | ||
| 15 | Atlanta Braves | Sports | 1.54× | ||
| 16 | Manicure | Beauty & Wellness | 1.53× | ||
| 17 | OGC Nice | Sports | 1.53× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.52× | ||
| 19 | Protein | Food & Beverages | 1.51× | ||
| 20 | Sugar substitute | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.32× | |
| Indulgence | JOY | 1.27× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
Vertebrate has an estimated audience of 1,323,616 people in Portugal, concentrated in Lisbon District and Porto District.
68.8% of Vertebrate fans are female, 31.2% are male, with an average age of 42.2 years.
Vertebrate fans show strongest brand affinity for Anti-aging cream (1.52×), Manicure (1.53×), and Tooth brushing (1.84×) over the country average.
Vertebrate fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Vertebrate itself, the audience over-indexes on Manicure (1.53×), Tooth brushing (1.84×), Nail salon (1.71×), and Waxing (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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