A data profile of the people who buy, follow and care about Alipay in Sweden — modelled from more than twelve digital signal sources. Alipay has an estimated audience of 12,235 people in Sweden.
Alipay has an estimated audience of 12,235 people in Sweden. 49.2% are female, 50.8% are male, average age 46.0. Top brand affinities: Swedbank, Elgiganten, Systembolaget, Sveriges Television, Sustainable energy.
Top brand affinities include Swedbank, Elgiganten, Systembolaget, with strongest over-indexing on Swedbank (2.45× the country average).
Demographically, the Alipay audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Alipay fan in Sweden is balanced, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Swedbank.
The key figures that characterise the Alipay profile in Sweden.
49.2% are female, 50.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.0 |
| Estimated audience size | 12,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Alipay audience comes from Sweden.
| Country | Share |
|---|---|
| China | 49.9% |
| Japan | 8.4% |
| United States | 4.5% |
The strongest cross-interests of the Alipay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 4.99× | ||
| 02 | Bank account | Business & Career | 4.99× | ||
| 03 | Sustainable energy | Home & Garden | 3.09× | ||
| 04 | Vattenfall | Home & Garden | 2.62× | ||
| 05 | Heat pump | Home & Garden | 2.54× | ||
| 06 | Swedbank | Business & Career | 2.45× | ||
| 07 | Accounting | Business & Career | 2.40× | ||
| 08 | Danske Bank | Business & Career | 2.15× | ||
| 09 | Allsvenskan | Sports | 2.03× | ||
| 10 | Elgiganten | Shopping | 1.99× | ||
| 11 | Mortgage loans | Business & Career | 1.96× | ||
| 12 | Tele2 | Technology & Electronics | 1.74× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.73× | ||
| 14 | Systembolaget | Shopping | 1.66× | ||
| 15 | Pizza | Food & Beverages | 1.62× | ||
| 16 | Dinner | Food & Beverages | 1.58× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.56× | ||
| 18 | Snapchat | Internet & Social Media | 1.56× | ||
| 19 | Vacations | Travel & Leisure | 1.52× | ||
| 20 | Banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.54× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Family Orientation | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Alipay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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