A data profile of the people who buy, follow and care about Bear in Sweden — modelled from more than twelve digital signal sources. Bear has an estimated audience of 195,455 people in Sweden.
Bear has an estimated audience of 195,455 people in Sweden. 50.6% are female, 49.4% are male, average age 45.8. Top brand affinities: Cara Delevingne, Dogs, Google, Happiness, Viral video.
Top brand affinities include Cara Delevingne, Dogs, Google, with strongest over-indexing on Cara Delevingne (13.94× the country average).
Demographically, the Bear audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Bear fan in Sweden is balanced, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Cara Delevingne.
The key figures that characterise the Bear profile in Sweden.
50.6% are female, 49.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 45.8 |
| Estimated audience size | 195,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Bear audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 6.3% |
| Japan | 4.7% |
The strongest cross-interests of the Bear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cara Delevingne | Fashion & Accessoires | 13.94× | ||
| 02 | Monster truck | Cars & Mobility | 6.07× | ||
| 03 | Millie Bobby Brown | Movies & TV | 3.49× | ||
| 04 | Viral video | Internet & Social Media | 3.18× | ||
| 05 | Science fiction movies | Movies & TV | 2.63× | ||
| 06 | First-person shooter games | Games | 2.52× | ||
| 07 | Hairstyle | Beauty & Wellness | 2.39× | ||
| 08 | Vattenfall | Home & Garden | 2.23× | ||
| 09 | Fiction books | Literature | 2.20× | ||
| 10 | Financial services | Business & Career | 2.11× | ||
| 11 | Gambling | Games | 2.09× | ||
| 12 | Tattoos | Fashion & Accessoires | 2.08× | ||
| 13 | Online games | Games | 2.05× | ||
| 14 | Meat | Food & Beverages | 1.97× | ||
| 15 | Dogs | Pets & Animals | 1.95× | ||
| 16 | Happiness | Health | 1.88× | ||
| 17 | Hair products | Beauty & Wellness | 1.81× | ||
| 18 | Celebrity | Movies & TV | 1.75× | ||
| 19 | Video games | Games | 1.71× | ||
| 20 | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.90× | |
| Early Adopter Mentality | POWER | 1.88× | |
| Extroversion | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.82× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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