Rascasse Audience Intelligence

Bear Audience in Germany

Name: Bear — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bear in Germany — modelled from more than twelve digital signal sources. Bear has an estimated audience of 953,842 people in Germany.

#3259among Topic in Germany #144in Pets & Animals

The average Bear fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Tagesschau, Netto Marken-Discount, with strongest over-indexing on Nature (2.06× the country average).

Demographically, the Bear audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bear fan in Germany is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Nature.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bear profile in Germany.

Audience size

954K

in Germany

Gender

56.1%♀

43.9% male

Age

39.8

average years

Country rank

#6806

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Bear fans

56.1% are female, 43.9% are male, average age 39.8.

Fig. 02

Gender split

56.1%

Female

43.9%

Male

Demographic split for Bear audience in Germany
Metric	Value
Female	56.1%
Male	43.9%
Average age	39.8
Estimated audience size	953,842

Fig. 03

Age distribution

Age distribution of the Bear audience in Germany
Age bracket	Share	%
16-19		17%
20-29		18%
30-39		23%
40-49		24%
50+		18%

Fig. 04

Worldwide distribution

2.7%

of the worldwide Bear audience comes from Germany.

Worldwide audience distribution share by country for Bear
Country	Share
United States	25.9%
United Kingdom	6.2%
Japan	4.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bear fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~60K	1.49×
02	Hessen	~100K	1.43×
03	Rheinland-Pfalz	~60K	1.20×
04	Bayern	~200K	1.18×
05	Hamburg	~20K	1.12×
06	Bremen	~9K	1.12×
07	Nordrhein-Westfalen	~200K	1.06×
08	Baden-Württemberg	~100K	1.02×
09	Saarland	~10K	0.92×
10	Schleswig-Holstein	~30K	0.86×
11	Niedersachsen	~80K	0.84×
12	Sachsen	~40K	0.84×
13	Brandenburg	~20K	0.84×
14	Mecklenburg-Vorpommern	~10K	0.78×
15	Thüringen	~20K	0.76×
16	Sachsen-Anhalt	~20K	0.74×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bear audience
#	Interest	Category	×
01	Drink mix	Food & Beverages	21.17×
02	General Mills	Food & Beverages	18.52×
03	Non-alcoholic beverage	Food & Beverages	4.54×
04	Birdwatching	Pets & Animals	4.45×
05	Mel Gibson	Movies & TV	3.94×
06	National park	Travel & Leisure	3.78×
07	VIER PFOTEN	Pets & Animals	2.81×
08	Hugendubel	Shopping	2.56×
09	Unique Gifts	Shopping	2.49×
10	Bookselling	Literature	2.15×
11	Nature	Home & Garden	2.06×
12	Fairy tale	Literature	1.95×
13	Tattoos	Fashion & Accessoires	1.90×
14	Netto Marken-Discount	Shopping	1.83×
15	Desserts	Food & Beverages	1.83×
16	Vacations	Travel & Leisure	1.71×
17	Reddit	Internet & Social Media	1.71×
18	Tagesschau	Movies & TV	1.65×
19	Online newspaper	News	1.65×
20	Postbank	Business & Career	1.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Bear audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	2.16×
Community Orientation	OPEN	1.57×
Convenience Orientation	PREMIUM	1.56×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Bear audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.69×
Sports Activity	POWER	0.74×
Sustainability	BALANCE	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Bear have in Germany?

Bear has an estimated audience of 953,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Bear fans?

56.1% of Bear fans are female, 43.9% are male, with an average age of 39.8 years.

Which brands do Bear fans like most?

Bear fans show strongest brand affinity for Nature (2.06×), Tagesschau (1.65×), and Netto Marken-Discount (1.83×) over the country average.

Where do Bear fans live in Germany?

Bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Bear fans also like?

Beyond Bear itself, the audience over-indexes on Tagesschau (1.65×), Netto Marken-Discount (1.83×), Hugendubel (2.56×), and Drink mix (21.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Bear audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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