Bear Audience in Germany
Bear has an estimated audience of 953,842 people in Germany. 56.1% are female, 43.9% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hotel Vier Jahreszeiten Kempinski, Unique Gifts, Stradivarius, Škoda Kodiaq, Birthday Gifts.
The average Bear fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hotel Vier Jahreszeiten Kempinski, Unique Gifts, Stradivarius, with strongest over-indexing on Hotel Vier Jahreszeiten Kempinski (39.69× the country average). Demographically, the Bear audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Bear fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.8 |
| Estimated audience size | 953,842 |
Audience persona
The typical Bear fan in Germany is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Hotel Vier Jahreszeiten Kempinski.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,030 | 1.14× |
| Bayern | 188,880 | 1.23× |
| Baden-Württemberg | 136,192 | 1.05× |
| Hessen | 110,192 | 1.52× |
| Niedersachsen | 77,206 | 0.83× |
| Berlin | 68,831 | 1.61× |
| Rheinland-Pfalz | 54,916 | 1.15× |
| Sachsen | 38,918 | 0.83× |
| Schleswig-Holstein | 27,960 | 0.82× |
| Brandenburg | 23,800 | 0.8× |
| Hamburg | 22,784 | 1.06× |
| Thüringen | 16,750 | 0.69× |
| Sachsen-Anhalt | 16,538 | 0.67× |
| Mecklenburg-Vorpommern | 12,876 | 0.71× |
| Saarland | 9,820 | 0.84× |
| Bremen | 8,607 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hotel Vier Jahreszeiten Kempinski | 39.69× | Travel & Leisure |
| Unique Gifts | 1.99× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.52× | Cars & Mobility |
| Birthday Gifts | 1.91× | Kids & Family |
| Israel | 2.15× | Travel & Leisure |
| Este, Veneto | 2.24× | Travel & Leisure |
| Preacher (comics) | 5× | Literature |
| Golem | 1.84× | Technology & Electronics |
| Cynthia Erivo | 2.33× | Movies & TV |
| Volvo V60 | 2.61× | Cars & Mobility |
| Vocal harmony | 3.95× | Music & Radio |
| Kodi (software) | 1.51× | Technology & Electronics |
| Hà Tĩnh | 6.68× | Travel & Leisure |
| Justice | 1.84× | Politics & Society |
| Coworking | 1.99× | Business & Career |
| Zagreb | 1.85× | Travel & Leisure |
| Molly Hatchet | 6× | Music & Radio |
| Goop | 3.58× | Internet & Social Media |
| Keeper (password manager) | 1.92× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.69 |
| Tradition | CONSERVATISM | 1.64 |
| Pet Ownership | JOY | 1.39 |
| Convenience Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.26 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 6.2% |
| Japan | 4.7% |
See Bear audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bear have in Germany?
Bear has an estimated audience of 953,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bear fans?
56.1% of Bear fans are female, 43.9% are male, with an average age of 39.8 years.
Which brands do Bear fans like most?
Bear fans show strongest brand affinity for Hotel Vier Jahreszeiten Kempinski (39.69×), Unique Gifts (1.99×), and Stradivarius (1.97×) over the country average.
Where do Bear fans live in Germany?
Bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,030), Bayern (reach 188,880), and Baden-Württemberg (reach 136,192). These three regions account for the largest share of the active audience.
What other brands do Bear fans also like?
Beyond Bear itself, the audience over-indexes on Unique Gifts (1.99×), Stradivarius (1.97×), Škoda Kodiaq (2.52×), and Birthday Gifts (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.