Bear Audience in Germany
Bear has an estimated audience of 953,842 people in Germany. 56.1% are female, 43.9% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: General Mills, Maine Coon, Tagesschau, Pets, Family.
The average Bear fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include General Mills, Maine Coon, Tagesschau, with strongest over-indexing on General Mills (39.69× the country average). Demographically, the Bear audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Bear fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.8 |
| Estimated audience size | 953,842 |
Audience persona
The typical Bear fan in Germany is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for General Mills.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,030 | 1.14× |
| Bayern | 188,880 | 1.23× |
| Baden-Württemberg | 136,192 | 1.05× |
| Hessen | 110,192 | 1.52× |
| Niedersachsen | 77,206 | 0.83× |
| Berlin | 68,831 | 1.61× |
| Rheinland-Pfalz | 54,916 | 1.15× |
| Sachsen | 38,918 | 0.83× |
| Schleswig-Holstein | 27,960 | 0.82× |
| Brandenburg | 23,800 | 0.8× |
| Hamburg | 22,784 | 1.06× |
| Thüringen | 16,750 | 0.69× |
| Sachsen-Anhalt | 16,538 | 0.67× |
| Mecklenburg-Vorpommern | 12,876 | 0.71× |
| Saarland | 9,820 | 0.84× |
| Bremen | 8,607 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General Mills | 39.69× | Food & Beverages |
| Maine Coon | 4.44× | Pets & Animals |
| Tagesschau | 1.87× | Movies & TV |
| Pets | 1.65× | Pets & Animals |
| Family | 1.81× | Kids & Family |
| Automobiles | 1.63× | Cars & Mobility |
| Drink mix | 21.46× | Food & Beverages |
| Casino | 4.31× | Games |
| Fachhochschule | 5.48× | Business & Career |
| Brewing | 3.81× | Food & Beverages |
| Netto Marken-Discount | 1.67× | Shopping |
| Vacation rental | 3.15× | Travel & Leisure |
| Self care | 2.5× | Health |
| Storm of Love | 2.76× | Movies & TV |
| Vacations | 1.98× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.58× | Movies & TV |
| German language | 1.97× | Politics & Society |
| REWE | 1.51× | Shopping |
| Houseplant | 2.76× | Home & Garden |
| North Rhine-Westphalia | 1.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.69 |
| Tradition | CONSERVATISM | 1.64 |
| Pet Ownership | JOY | 1.39 |
| Convenience Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.26 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 6.2% |
| Japan | 4.7% |
See Bear audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bear have in Germany?
Bear has an estimated audience of 953,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bear fans?
56.1% of Bear fans are female, 43.9% are male, with an average age of 39.8 years.
Which brands do Bear fans like most?
Bear fans show strongest brand affinity for General Mills (39.69×), Maine Coon (4.44×), and Tagesschau (1.87×) over the country average.
Where do Bear fans live in Germany?
Bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,030), Bayern (reach 188,880), and Baden-Württemberg (reach 136,192). These three regions account for the largest share of the active audience.
What other brands do Bear fans also like?
Beyond Bear itself, the audience over-indexes on Maine Coon (4.44×), Tagesschau (1.87×), Pets (1.65×), and Family (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.