Bear Audience in United States

Bear logo

Bear has an estimated audience of 9,085,948 people in United States. 56.2% are female, 43.8% are male, average age 42.2. Top regions: Illinois, California, Wisconsin. Top brand affinities: Goop, Wok, Google Home, Hibachi, Israel.

The average Bear fan in United States is 42.2 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Wisconsin. Top brand affinities include Goop, Wok, Google Home, with strongest over-indexing on Goop (12.36× the country average). Demographically, the Bear audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bear fans

Demographic split for Bear audience in United States
MetricValue
Female56.2%
Male43.8%
Average age42.2
Estimated audience size9,085,948

Audience persona

The typical Bear fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Bear in United States
RegionReachAffinity
Illinois2,708,1008.95×
California608,7340.61×
Wisconsin514,9393.77×
Texas456,6450.58×
Indiana441,3782.66×
Florida411,5520.67×
Michigan246,7161.04×
New York244,4160.48×
Ohio206,6680.74×
Pennsylvania202,8370.66×
Iowa193,2042.58×
Arizona190,2281.03×
North Carolina160,4890.59×
Minnesota158,1701.21×
Georgia153,5060.55×
Virginia150,6270.68×
Colorado132,7040.93×
Tennessee129,2630.71×
Missouri129,0680.88×
New Jersey120,5230.52×
Washington113,5390.62×
Maryland98,4180.63×
Massachusetts91,2320.51×
Kentucky83,8250.74×
South Carolina79,9290.58×
Nevada67,6220.77×
Louisiana65,4760.56×
Oregon63,0030.6×
Alabama59,7330.47×
Utah56,6600.7×
Connecticut55,6620.61×
Kansas54,7320.76×
Oklahoma49,6040.49×
Arkansas44,4510.59×
Mississippi43,4840.58×
Nebraska43,3330.95×
New Mexico37,0830.81×
Idaho34,2270.75×
Montana31,3511.24×
West Virginia25,3150.6×
South Dakota24,4591.16×
Hawaii23,7300.61×
North Dakota17,8130.95×
Washington, District of Columbia17,0770.63×
New Hampshire16,9790.47×
Maine16,4970.51×
Delaware16,4760.66×
Wyoming13,8331.03×
Alaska13,0270.67×
Rhode Island12,5750.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bear audience
BrandAffinityCategory
Goop12.36×Internet & Social Media
Wok11.15×Food & Beverages
Google Home10.74×Technology & Electronics
Hibachi12.61×Food & Beverages
Israel3.14×Travel & Leisure
headspace13.75×Health
Governor of Michigan10.85×Politics & Society
Grinch5.35×Movies & TV
Grace Slick11.56×Music & Radio
Elsword20.22×Games
Cherish (group)12.16×Music & Radio
Vocal harmony4.66×Music & Radio
Fairy godmother7.55×Literature
Guitarist (magazine)10.71×Music & Radio
Hipster8.76×Politics & Society
Whataburger1.52×Food & Beverages
Urban Outfitters1.6×Shopping
Kikar HaShabbat13.61×News
El Paso County, Colorado10.53×Travel & Leisure
La Jolla7.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bear audience
TraitClusterScore
ExtroversionTHRILL1.47
PatriotismCONSERVATISM1.47
IndividualismJOY1.31
Family OrientationCONSERVATISM1.22
Convenience OrientationPREMIUM1.19
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Bear
CountryShare
United States25.9%
United Kingdom6.2%
Japan4.7%

See Bear audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bear have in United States?

Bear has an estimated audience of 9,085,948 people in United States, concentrated in Illinois and California.

What is the gender split and age of Bear fans?

56.2% of Bear fans are female, 43.8% are male, with an average age of 42.2 years.

Which brands do Bear fans like most?

Bear fans show strongest brand affinity for Goop (12.36×), Wok (11.15×), and Google Home (10.74×) over the country average.

Where do Bear fans live in United States?

Bear fans in United States are most concentrated in Illinois (reach 2,708,100), California (reach 608,734), and Wisconsin (reach 514,939). These three regions account for the largest share of the active audience.

What other brands do Bear fans also like?

Beyond Bear itself, the audience over-indexes on Wok (11.15×), Google Home (10.74×), Hibachi (12.61×), and Israel (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.