Bear Audience in United States

Bear has an estimated audience of 9,085,948 people in United States. 56.2% are female, 43.8% are male, average age 42.2. Top regions: Illinois, California, Wisconsin. Top brand affinities: Capital One, Google Maps, White Chicks, Bruce Willis, Indeed.com.

The average Bear fan in United States is 42.2 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Wisconsin. Top brand affinities include Capital One, Google Maps, White Chicks, with strongest over-indexing on Capital One (12.48× the country average). Demographically, the Bear audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bear fans

Demographic split for Bear audience in United States
MetricValue
Female56.2%
Male43.8%
Average age42.2
Estimated audience size9,085,948

Audience persona

The typical Bear fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Bear in United States
RegionReachAffinity
Illinois2,708,1008.95×
California608,7340.61×
Wisconsin514,9393.77×
Texas456,6450.58×
Indiana441,3782.66×
Florida411,5520.67×
Michigan246,7161.04×
New York244,4160.48×
Ohio206,6680.74×
Pennsylvania202,8370.66×
Iowa193,2042.58×
Arizona190,2281.03×
North Carolina160,4890.59×
Minnesota158,1701.21×
Georgia153,5060.55×
Virginia150,6270.68×
Colorado132,7040.93×
Tennessee129,2630.71×
Missouri129,0680.88×
New Jersey120,5230.52×
Washington113,5390.62×
Maryland98,4180.63×
Massachusetts91,2320.51×
Kentucky83,8250.74×
South Carolina79,9290.58×
Nevada67,6220.77×
Louisiana65,4760.56×
Oregon63,0030.6×
Alabama59,7330.47×
Utah56,6600.7×
Connecticut55,6620.61×
Kansas54,7320.76×
Oklahoma49,6040.49×
Arkansas44,4510.59×
Mississippi43,4840.58×
Nebraska43,3330.95×
New Mexico37,0830.81×
Idaho34,2270.75×
Montana31,3511.24×
West Virginia25,3150.6×
South Dakota24,4591.16×
Hawaii23,7300.61×
North Dakota17,8130.95×
Washington, District of Columbia17,0770.63×
New Hampshire16,9790.47×
Maine16,4970.51×
Delaware16,4760.66×
Wyoming13,8331.03×
Alaska13,0270.67×
Rhode Island12,5750.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bear audience
BrandAffinityCategory
Capital One12.48×Business & Career
Google Maps10.79×Internet & Social Media
White Chicks32.67×Movies & TV
Bruce Willis14.58×Movies & TV
Indeed.com8.19×Business & Career
AccuWeather12.29×Home & Garden
Diane Keaton11.75×Movies & TV
CarGurus11.05×Cars & Mobility
Beetlejuice8.92×Movies & TV
Circle K11.83×Shopping
DeviantArt11.66×Internet & Social Media
Aaron Rodgers10.25×Sports
Google News9.34×News
Catherine Zeta-Jones17.38×Movies & TV
Billy Bob Thornton13.2×Movies & TV
Harrison Ford16.73×Movies & TV
Khan Academy12×Business & Career
Blake Lively13.61×Movies & TV
Demi Moore12.65×Movies & TV
Enterprise Rent-A-Car8.18×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bear audience
TraitClusterScore
ExtroversionTHRILL1.47
PatriotismCONSERVATISM1.47
IndividualismJOY1.31
Family OrientationCONSERVATISM1.22
Convenience OrientationPREMIUM1.19
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Bear
CountryShare
United States25.9%
United Kingdom6.2%
Japan4.7%

See Bear audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bear have in United States?

Bear has an estimated audience of 9,085,948 people in United States, concentrated in Illinois and California.

What is the gender split and age of Bear fans?

56.2% of Bear fans are female, 43.8% are male, with an average age of 42.2 years.

Which brands do Bear fans like most?

Bear fans show strongest brand affinity for Capital One (12.48×), Google Maps (10.79×), and White Chicks (32.67×) over the country average.

Where do Bear fans live in United States?

Bear fans in United States are most concentrated in Illinois (reach 2,708,100), California (reach 608,734), and Wisconsin (reach 514,939). These three regions account for the largest share of the active audience.

What other brands do Bear fans also like?

Beyond Bear itself, the audience over-indexes on Google Maps (10.79×), White Chicks (32.67×), Bruce Willis (14.58×), and Indeed.com (8.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.