Rascasse Audience Intelligence

Bear Audience in United States

A data profile of the people who buy, follow and care about Bear in United States — modelled from more than twelve digital signal sources. Bear has an estimated audience of 9,085,948 people in United States.

#2483among Topic in United States#101in Pets & Animals

The average Bear fan in United States is 42.2 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Wisconsin.

Top brand affinities include Immortal (band), Reddit, Canada, with strongest over-indexing on Immortal (band) (15.34× the country average).

Demographically, the Bear audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bear fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Immortal (band).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bear profile in United States.

Audience size
9.1M
in United States
Gender
56.2%♀
43.8% male
Age
42.2
average years
Country rank
#3937
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bear fans

56.2% are female, 43.8% are male, average age 42.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Bear audience in United States
MetricValue
Female56.2%
Male43.8%
Average age42.2
Estimated audience size9,085,948
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Bear audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Bear audience comes from United States.

Worldwide audience distribution share by country for Bear
CountryShare
United States25.9%
United Kingdom6.2%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bear audience in United States is strongest.

Fig. 05

Top regions by affinity

Bear fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2.5M8.45×
02Wisconsin~500K3.61×
03Iowa~200K2.75×
04Indiana~400K2.66×
05South Dakota~30K1.30×
06Michigan~300K1.17×
07Minnesota~200K1.17×
08Montana~30K1.06×
09Nebraska~50K1.02×
10North Dakota~20K1.00×
11Arizona~200K0.99×
12Missouri~100K0.93×
13Wyoming~10K0.93×
14Colorado~100K0.91×
15Delaware~20K0.90×
16New Mexico~40K0.86×
17Kansas~60K0.83×
18Kentucky~90K0.79×
19Nevada~70K0.79×
20Pennsylvania~200K0.74×
21Ohio~200K0.73×
22Idaho~30K0.71×
23Tennessee~100K0.70×
24Alaska~10K0.68×
25Virginia~100K0.66×
26Florida~400K0.64×
27Washington~100K0.63×
28Maryland~100K0.63×
29Utah~50K0.63×
30West Virginia~30K0.63×
31Hawaii~20K0.63×
32California~600K0.62×
33Texas~500K0.61×
34Connecticut~60K0.61×
35Arkansas~50K0.61×
36Washington, District of Columbia~20K0.61×
37Mississippi~40K0.60×
38North Carolina~200K0.59×
39South Carolina~80K0.59×
40Louisiana~70K0.56×
41Oregon~60K0.56×
42New Hampshire~20K0.55×
43New Jersey~100K0.54×
44Maine~20K0.54×
45Massachusetts~100K0.53×
46Georgia~100K0.52×
47Oklahoma~50K0.49×
48Rhode Island~10K0.49×
49Alabama~60K0.48×
50New York~200K0.47×
Fig. 06

Affinity by region

Affinity by region — Bear, United States
0.47×1.00×8.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bear audience
#·InterestCategoryAffinity×
01Immortal (band)Music & Radio15.34×
02Apple cider vinegarFood & Beverages3.44×
03VinegarFood & Beverages2.72×
04Sustainable energyHome & Garden2.27×
05HypermarketShopping2.27×
06CanadaTravel & Leisure2.14×
07Microwave ovenHome & Garden2.03×
08Renewable energyBusiness & Career2.01×
09FedExBusiness & Career1.91×
10RedditInternet & Social Media1.82×
11GeneticsKids & Family1.77×
12Scooby-DooMovies & TV1.72×
13Creative CommonsTechnology & Electronics1.70×
14Made in USABusiness & Career1.69×
15CBS SportsMovies & TV1.64×
16Britney SpearsMusic & Radio1.62×
17NostalgiaHome & Garden1.58×
18SubwayFood & Beverages1.54×
19Discount storesShopping1.52×
20Ace HardwareHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bear audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
IndividualismJOY1.38×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bear audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bear have in United States?

Bear has an estimated audience of 9,085,948 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Bear fans?

56.2% of Bear fans are female, 43.8% are male, with an average age of 42.2 years.

03

Which brands do Bear fans like most?

Bear fans show strongest brand affinity for Immortal (band) (15.34×), Reddit (1.82×), and Canada (2.14×) over the country average.

04

Where do Bear fans live in United States?

Bear fans in United States are most concentrated in Illinois (reach ~2.5M), California (reach ~600K), and Wisconsin (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bear fans also like?

Beyond Bear itself, the audience over-indexes on Reddit (1.82×), Canada (2.14×), Genetics (1.77×), and Subway (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Bear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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