Adornment Audience in United States
Adornment has an estimated audience of 362,083 people in United States. 78.0% are female, 22.0% are male, average age 41.8. Top brand affinities: Collectable, Whataburger, Pillow, Bank account, Natural rubber.
Top brand affinities include Collectable, Whataburger, Pillow, with strongest over-indexing on Collectable (1.57× the country average). Demographically, the Adornment audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic · Subtype: Novel
Demographics of Adornment fans
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 41.8 |
| Estimated audience size | 362,083 |
Audience persona
The typical Adornment fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Collectable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.57× | Kids & Family |
| Whataburger | 1.53× | Food & Beverages |
| Pillow | 1.68× | Home & Garden |
| Bank account | 1.87× | Business & Career |
| Natural rubber | 1.5× | Cars & Mobility |
| Mothercare | 2.14× | Kids & Family |
| 3D printing | 1.6× | Technology & Electronics |
| Justice | 1.68× | Politics & Society |
| Kerala | 3.82× | Travel & Leisure |
| Panama | 1.86× | Travel & Leisure |
| JTV (Indonesia) | 2.37× | |
| Paul Dano | 2.22× | Movies & TV |
| Public speaking | 1.54× | Politics & Society |
| Grand Prairie, Texas | 2.89× | Travel & Leisure |
| N1 road (South Africa) | 1.54× | Travel & Leisure |
| Mortgage insurance | 1.67× | Business & Career |
| CAC 40 | 1.97× | Business & Career |
| CAC 40 | 1.93× | Business & Career |
| International University of Business Agriculture and Technology | 3.63× | Business & Career |
| English literature | 2.3× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.07 |
| Price Sensitivity | PREMIUM | 2.05 |
| Career Orientation | POWER | 2.03 |
| Convenience Orientation | PREMIUM | 2.02 |
| DIY Mentality | THRILL | 1.9 |
| Luxury Orientation | PREMIUM | 1.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.5% |
| Brazil | 15.1% |
| Mexico | 9.9% |
See Adornment audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Adornment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.