American Honey Audience in United States

American Honey logo

American Honey has an estimated audience of 330,851 people in United States. 62.6% are female, 37.4% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Collectable, 3D printing, Litter box, Pillow.

The average American Honey fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Collectable, 3D printing, with strongest over-indexing on Dog breed (1.89× the country average). Demographically, the American Honey audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of American Honey fans

Demographic split for American Honey audience in United States
MetricValue
Female62.6%
Male37.4%
Average age33.7
Estimated audience size330,851

Audience persona

The typical American Honey fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for American Honey in United States
RegionReachAffinity
California40,8541.12×
Texas31,5211.11×
Florida22,325
New York18,2170.99×
Pennsylvania11,5041.03×
Illinois10,3780.94×
Ohio10,1150.99×
North Carolina10,001
Georgia9,8690.97×
Missouri8,8591.66×
Virginia7,8080.97×
Michigan7,3090.84×
Tennessee7,1351.08×
New Jersey6,5230.78×
Arizona6,4430.95×
Indiana6,2821.04×
Washington6,2230.94×
Massachusetts5,5930.86×
Colorado5,5401.06×
Kentucky5,0781.22×
Oklahoma5,0141.36×
Maryland4,9090.86×
South Carolina4,7230.95×
Oregon4,3321.14×
Louisiana4,285
Minnesota4,1560.88×
Wisconsin4,1130.83×
Alabama3,9890.86×
Kansas3,4921.34×
Arkansas3,1771.17×
Connecticut3,0890.93×
Nevada3,0010.94×
Utah2,7040.91×
Mississippi2,7040.99×
Iowa2,5260.93×
West Virginia2,1181.37×
New Mexico2,0521.24×
Nebraska1,7671.07×
Idaho1,5520.94×
Maine1,0350.87×
New Hampshire1,0230.79×
Hawaii9950.7×
Montana9661.05×
Washington, District of Columbia9110.92×
Rhode Island8780.83×
South Dakota8451.1×
North Dakota6971.03×
Delaware6370.7×
Alaska6350.9×
Vermont5540.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Honey audience
BrandAffinityCategory
Dog breed1.89×Pets & Animals
Collectable1.51×Kids & Family
3D printing2.19×Technology & Electronics
Litter box1.55×Pets & Animals
Pillow1.55×Home & Garden
Saving2.07×Business & Career
Mortgage insurance2.57×Business & Career
Assassin's Creed II3.64×Games
Panama1.67×Travel & Leisure
IS (Infinite Stratos)1.71×Literature
Public speaking1.61×Politics & Society
Temple Grandin2.74×Literature
The Professor (Gilligan's Island)4.99×
Portia de Rossi2.28×Movies & TV
Mike Conley, Jr.2.46×Sports
Paul Dano1.52×Movies & TV
Gaelic football1.88×Sports
Grover Cleveland2.31×Politics & Society
Julius Caesar (play)1.69×
Assassin's Creed: Revelations2.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Honey audience
TraitClusterScore
ExtroversionTHRILL2.21
Career OrientationPOWER1.64
Convenience OrientationPREMIUM1.51
Risk AppetiteTHRILL1.47
Early Adopter MentalityPOWER1.39
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for American Honey
CountryShare
United States75.4%
France10.6%
India5.6%

See American Honey audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does American Honey have in United States?

American Honey has an estimated audience of 330,851 people in United States, concentrated in California and Texas.

What is the gender split and age of American Honey fans?

62.6% of American Honey fans are female, 37.4% are male, with an average age of 33.7 years.

Which brands do American Honey fans like most?

American Honey fans show strongest brand affinity for Dog breed (1.89×), Collectable (1.51×), and 3D printing (2.19×) over the country average.

Where do American Honey fans live in United States?

American Honey fans in United States are most concentrated in California (reach 40,854), Texas (reach 31,521), and Florida (reach 22,325). These three regions account for the largest share of the active audience.

What other brands do American Honey fans also like?

Beyond American Honey itself, the audience over-indexes on Collectable (1.51×), 3D printing (2.19×), Litter box (1.55×), and Pillow (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Honey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.