American Honey Audience in United States

American Honey has an estimated audience of 330,851 people in United States. 62.6% are female, 37.4% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Collectable, 3D printing, Litter box, Pillow.
The average American Honey fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Collectable, 3D printing, with strongest over-indexing on Dog breed (1.89× the country average). Demographically, the American Honey audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of American Honey fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 33.7 |
| Estimated audience size | 330,851 |
Audience persona
The typical American Honey fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,854 | 1.12× |
| Texas | 31,521 | 1.11× |
| Florida | 22,325 | 1× |
| New York | 18,217 | 0.99× |
| Pennsylvania | 11,504 | 1.03× |
| Illinois | 10,378 | 0.94× |
| Ohio | 10,115 | 0.99× |
| North Carolina | 10,001 | 1× |
| Georgia | 9,869 | 0.97× |
| Missouri | 8,859 | 1.66× |
| Virginia | 7,808 | 0.97× |
| Michigan | 7,309 | 0.84× |
| Tennessee | 7,135 | 1.08× |
| New Jersey | 6,523 | 0.78× |
| Arizona | 6,443 | 0.95× |
| Indiana | 6,282 | 1.04× |
| Washington | 6,223 | 0.94× |
| Massachusetts | 5,593 | 0.86× |
| Colorado | 5,540 | 1.06× |
| Kentucky | 5,078 | 1.22× |
| Oklahoma | 5,014 | 1.36× |
| Maryland | 4,909 | 0.86× |
| South Carolina | 4,723 | 0.95× |
| Oregon | 4,332 | 1.14× |
| Louisiana | 4,285 | 1× |
| Minnesota | 4,156 | 0.88× |
| Wisconsin | 4,113 | 0.83× |
| Alabama | 3,989 | 0.86× |
| Kansas | 3,492 | 1.34× |
| Arkansas | 3,177 | 1.17× |
| Connecticut | 3,089 | 0.93× |
| Nevada | 3,001 | 0.94× |
| Utah | 2,704 | 0.91× |
| Mississippi | 2,704 | 0.99× |
| Iowa | 2,526 | 0.93× |
| West Virginia | 2,118 | 1.37× |
| New Mexico | 2,052 | 1.24× |
| Nebraska | 1,767 | 1.07× |
| Idaho | 1,552 | 0.94× |
| Maine | 1,035 | 0.87× |
| New Hampshire | 1,023 | 0.79× |
| Hawaii | 995 | 0.7× |
| Montana | 966 | 1.05× |
| Washington, District of Columbia | 911 | 0.92× |
| Rhode Island | 878 | 0.83× |
| South Dakota | 845 | 1.1× |
| North Dakota | 697 | 1.03× |
| Delaware | 637 | 0.7× |
| Alaska | 635 | 0.9× |
| Vermont | 554 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.89× | Pets & Animals |
| Collectable | 1.51× | Kids & Family |
| 3D printing | 2.19× | Technology & Electronics |
| Litter box | 1.55× | Pets & Animals |
| Pillow | 1.55× | Home & Garden |
| Saving | 2.07× | Business & Career |
| Mortgage insurance | 2.57× | Business & Career |
| Assassin's Creed II | 3.64× | Games |
| Panama | 1.67× | Travel & Leisure |
| IS (Infinite Stratos) | 1.71× | Literature |
| Public speaking | 1.61× | Politics & Society |
| Temple Grandin | 2.74× | Literature |
| The Professor (Gilligan's Island) | 4.99× | |
| Portia de Rossi | 2.28× | Movies & TV |
| Mike Conley, Jr. | 2.46× | Sports |
| Paul Dano | 1.52× | Movies & TV |
| Gaelic football | 1.88× | Sports |
| Grover Cleveland | 2.31× | Politics & Society |
| Julius Caesar (play) | 1.69× | |
| Assassin's Creed: Revelations | 2.52× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.21 |
| Career Orientation | POWER | 1.64 |
| Convenience Orientation | PREMIUM | 1.51 |
| Risk Appetite | THRILL | 1.47 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.4% |
| France | 10.6% |
| India | 5.6% |
See American Honey audiences in other countries
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Frequently asked questions
How many fans does American Honey have in United States?
American Honey has an estimated audience of 330,851 people in United States, concentrated in California and Texas.
What is the gender split and age of American Honey fans?
62.6% of American Honey fans are female, 37.4% are male, with an average age of 33.7 years.
Which brands do American Honey fans like most?
American Honey fans show strongest brand affinity for Dog breed (1.89×), Collectable (1.51×), and 3D printing (2.19×) over the country average.
Where do American Honey fans live in United States?
American Honey fans in United States are most concentrated in California (reach 40,854), Texas (reach 31,521), and Florida (reach 22,325). These three regions account for the largest share of the active audience.
What other brands do American Honey fans also like?
Beyond American Honey itself, the audience over-indexes on Collectable (1.51×), 3D printing (2.19×), Litter box (1.55×), and Pillow (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for American Honey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.