Rascasse Audience Intelligence

American Institute of Architects Audience in United States

A data profile of the people who buy, follow and care about American Institute of Architects in United States — modelled from more than twelve digital signal sources. American Institute of Architects has an estimated audience of 501,480 people in United States.

#424among NGO / Political Party in United States#1474in Home & Garden

The average American Institute of Architects fan in United States is 44.7 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Yann Sommer, Denis Zakaria, Architecture (magazine), with strongest over-indexing on Yann Sommer (8831.37× the country average).

Demographically, the American Institute of Architects audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Institute of Architects fan in United States is balanced, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Yann Sommer.

Category: Home & Garden · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Institute of Architects profile in United States.

Audience size
501K
in United States
Gender
45.5%♀
54.5% male
Age
44.7
average years
Country rank
#36579
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Institute of Architects fans

45.5% are female, 54.5% are male, average age 44.7.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for American Institute of Architects audience in United States
MetricValue
Female45.5%
Male54.5%
Average age44.7
Estimated audience size501,480
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the American Institute of Architects audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

10.9%

of the worldwide American Institute of Architects audience comes from United States.

Worldwide audience distribution share by country for American Institute of Architects
CountryShare
China17.9%
United States10.9%
Thailand10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Institute of Architects audience in United States is strongest.

Fig. 05

Top regions by affinity

American Institute of Architects fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~60K5.42×
02Washington, District of Columbia~6K4.09×
03Virginia~20K1.86×
04Hawaii~3K1.40×
05New York~40K1.29×
06Maryland~10K1.20×
07Massachusetts~10K1.12×
08Connecticut~5K1.01×
09Vermont<1K0.99×
10Missouri~8K0.97×
11Washington~10K0.96×
12Colorado~8K0.96×
13Montana~1K0.96×
14California~50K0.95×
15Texas~40K0.94×
16New Mexico~2K0.94×
17Rhode Island~1K0.93×
18Oregon~5K0.92×
19Alaska<1K0.92×
20Illinois~20K0.91×
21New Jersey~10K0.90×
22Minnesota~6K0.90×
23Nebraska~2K0.90×
24Nevada~4K0.89×
25Kansas~3K0.85×
26Maine~1K0.83×
27Florida~30K0.82×
28North Carolina~10K0.82×
29Louisiana~5K0.82×
30Utah~4K0.82×
31South Dakota<1K0.81×
32North Dakota<1K0.81×
33Georgia~10K0.80×
34Iowa~3K0.80×
35Idaho~2K0.80×
36New Hampshire~2K0.80×
37Wisconsin~6K0.78×
38Tennessee~8K0.77×
39South Carolina~6K0.75×
40Delaware~1K0.74×
41Pennsylvania~10K0.73×
42Ohio~10K0.73×
43Michigan~9K0.72×
44Arkansas~3K0.72×
45Kentucky~4K0.71×
46Oklahoma~4K0.68×
47Alabama~5K0.67×
48Indiana~6K0.65×
49West Virginia~2K0.65×
50Mississippi~3K0.64×
Fig. 06

Affinity by region

Affinity by region — American Institute of Architects, United States
0.64×1.00×5.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Institute of Architects audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Institute of Architects audience
#·InterestCategoryAffinity×
01Yann SommerSports8831.37×
02Denis ZakariaSports2944.58×
03Lithuania national football teamSports223.98×
04Spur Steak RanchesFood & Beverages139.15×
05Architectural design competitionHome & Garden115.17×
06CognosTechnology & Electronics93.49×
07HästensHome & Garden75.10×
08ArchinectHome & Garden61.70×
09Architecture (magazine)Website / Newspaper / Magazine59.66×
10Dell LatitudeTechnology & Electronics41.17×
11Architecture & EngineeringBusiness & Career40.79×
12ArchiCADTechnology & Electronics36.03×
13Architectural renderingHome & Garden30.03×
14Sustainable architectureHome & Garden8.75×
15Architecture & Interior DesignHome & Garden6.60×
16Architectural styleHome & Garden6.16×
17Architecture & DesignBusiness & Career3.46×
18H.O.M.E.Home & Garden3.40×
19DesignerHome & Garden3.05×
20PropertyHome & Garden2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Institute of Architects audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Institute of Architects audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.95×
Quality AwarenessPREMIUM2.67×
Luxury OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Institute of Architects audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
Pet OwnershipJOY1.02×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Institute of Architects have in United States?

American Institute of Architects has an estimated audience of 501,480 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of American Institute of Architects fans?

45.5% of American Institute of Architects fans are female, 54.5% are male, with an average age of 44.7 years.

03

Which brands do American Institute of Architects fans like most?

American Institute of Architects fans show strongest brand affinity for Yann Sommer (8831.37×), Denis Zakaria (2944.58×), and Architecture (magazine) (59.66×) over the country average.

04

Where do American Institute of Architects fans live in United States?

American Institute of Architects fans in United States are most concentrated in Arizona (reach ~60K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do American Institute of Architects fans also like?

Beyond American Institute of Architects itself, the audience over-indexes on Denis Zakaria (2944.58×), Architecture (magazine) (59.66×), Lithuania national football team (223.98×), and Architectural rendering (30.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Institute of Architects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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