American Institute of Architects Audience in United States

American Institute of Architects logo

American Institute of Architects has an estimated audience of 497,294 people in United States. 45.5% are female, 54.5% are male, average age 44.7. Top regions: California, Arizona, Texas. Top brand affinities: Yann Sommer, Denis Zakaria, Architecture (magazine), Lithuania national football team, Architectural rendering.

The average American Institute of Architects fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Yann Sommer, Denis Zakaria, Architecture (magazine), with strongest over-indexing on Yann Sommer (8831.37× the country average). Demographically, the American Institute of Architects audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: NGO / Political Party

Demographics of American Institute of Architects fans

Demographic split for American Institute of Architects audience in United States
MetricValue
Female45.5%
Male54.5%
Average age44.7
Estimated audience size497,294

Audience persona

The typical American Institute of Architects fan in United States is balanced, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Yann Sommer.

Top regions in United States

Top regions ranked by reach for American Institute of Architects in United States
RegionReachAffinity
California56,1751.03×
Arizona43,6914.3×
Texas43,3171.01×
New York40,1471.44×
Florida29,9050.89×
Virginia19,1841.58×
Illinois16,6151×
North Carolina12,9270.86×
Georgia12,8840.84×
Pennsylvania12,5770.75×
New Jersey11,8190.93×
Massachusetts11,6001.18×
Ohio11,5060.75×
Maryland10,6061.24×
Washington9,9411×
Michigan9,7410.75×
Missouri8,1521.02×
Colorado8,0491.03×
Tennessee7,9610.8×
Washington, District of Columbia6,7074.49×
Minnesota6,5660.92×
Wisconsin6,1790.83×
South Carolina5,8130.78×
Indiana5,6860.63×
Oregon5,4830.96×
Louisiana5,3110.83×
Connecticut5,2021.04×
Alabama4,2390.61×
Nevada3,8090.79×
Oklahoma3,7360.68×
Kentucky3,6770.59×
Utah3,5480.8×
Kansas3,3240.85×
Iowa3,2300.79×
Arkansas2,6340.64×
Hawaii2,4691.15×
Nebraska2,3560.94×
New Mexico2,1490.86×
Mississippi2,0110.49×
Idaho1,7900.72×
New Hampshire1,4870.76×
Rhode Island1,4560.92×
Maine1,4550.82×
Montana1,2960.94×
West Virginia9210.4×
Vermont8821.01×
Alaska8700.82×
Delaware8110.59×
South Dakota7490.65×
North Dakota6580.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Institute of Architects audience
BrandAffinityCategory
Yann Sommer8831.37×Sports
Denis Zakaria2944.58×Sports
Architecture (magazine)59.66×
Lithuania national football team223.98×Sports
Architectural rendering30.03×Home & Garden
Architectural design competition115.17×Home & Garden
Architecture & Engineering40.79×Business & Career
Hästens75.1×Home & Garden
Cognos93.49×Technology & Electronics
Dell Latitude41.17×Technology & Electronics
Sustainable architecture8.75×Home & Garden
Architectural style6.16×Home & Garden
Architecture & Interior Design6.6×Home & Garden
Archinect61.7×Home & Garden
ArchiCAD36.03×Technology & Electronics
Spur Steak Ranches139.15×Food & Beverages
Designer3.05×Home & Garden
Architecture & Design3.46×Business & Career
Property2.19×Home & Garden
Modern architecture3.41×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Institute of Architects audience
TraitClusterScore
Design AffinityPREMIUM7.08
Luxury OrientationPREMIUM2.76
Quality AwarenessPREMIUM2.7
SustainabilityBALANCE2.07
DIY MentalityTHRILL1.99
TravellingTHRILL1.91

Worldwide distribution

Worldwide audience distribution share by country for American Institute of Architects
CountryShare
China18.2%
Thailand11.0%
United States11.0%

See American Institute of Architects audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does American Institute of Architects have in United States?

American Institute of Architects has an estimated audience of 497,294 people in United States, concentrated in California and Arizona.

What is the gender split and age of American Institute of Architects fans?

45.5% of American Institute of Architects fans are female, 54.5% are male, with an average age of 44.7 years.

Which brands do American Institute of Architects fans like most?

American Institute of Architects fans show strongest brand affinity for Yann Sommer (8831.37×), Denis Zakaria (2944.58×), and Architecture (magazine) (59.66×) over the country average.

Where do American Institute of Architects fans live in United States?

American Institute of Architects fans in United States are most concentrated in California (reach 56,175), Arizona (reach 43,691), and Texas (reach 43,317). These three regions account for the largest share of the active audience.

What other brands do American Institute of Architects fans also like?

Beyond American Institute of Architects itself, the audience over-indexes on Denis Zakaria (2944.58×), Architecture (magazine) (59.66×), Lithuania national football team (223.98×), and Architectural rendering (30.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Institute of Architects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.