Angostura bitters Audience in United States

Angostura bitters logo

Angostura bitters has an estimated audience of 407,037 people in United States. 33.6% are female, 66.4% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: CACI, IS (Infinite Stratos), Picnic, Leverage (TV series), Atkins diet.

The average Angostura bitters fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CACI, IS (Infinite Stratos), Picnic, with strongest over-indexing on CACI (9× the country average). Demographically, the Angostura bitters audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Angostura bitters fans

Demographic split for Angostura bitters audience in United States
MetricValue
Female33.6%
Male66.4%
Average age35.0
Estimated audience size407,037

Audience persona

The typical Angostura bitters fan in United States is more male, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for CACI.

Top regions in United States

Top regions ranked by reach for Angostura bitters in United States
RegionReachAffinity
California51,4721.15×
Texas36,5341.04×
New York33,1781.46×
Florida30,7411.12×
Illinois15,1451.12×
Pennsylvania13,6981×
North Carolina13,6471.11×
Georgia12,6341.01×
Ohio11,2220.89×
Virginia10,6121.07×
New Jersey10,5331.02×
Michigan9,9920.94×
Massachusetts8,9721.12×
Washington8,9371.09×
Tennessee8,7611.07×
Colorado7,9491.24×
Maryland7,2201.03×
Arizona7,2120.87×
Wisconsin6,8051.11×
Indiana6,8040.92×
South Carolina6,0180.98×
Missouri5,7800.88×
Minnesota5,6550.97×
Oregon5,6231.21×
Kentucky5,0200.98×
Louisiana5,0190.96×
Alabama4,8020.84×
Connecticut4,6791.15×
Nevada4,3011.09×
Oklahoma4,0720.9×
Utah3,1340.86×
Kansas3,0930.96×
Iowa2,7790.83×
Arkansas2,4550.73×
Hawaii2,1421.22×
Mississippi2,1220.63×
Washington, District of Columbia1,9821.62×
Idaho1,9710.97×
New Hampshire1,8391.15×
Nebraska1,8080.89×
New Mexico1,6480.81×
Maine1,5421.06×
Rhode Island1,2830.99×
West Virginia1,1320.6×
Montana1,0910.97×
Alaska9271.06×
Vermont9121.28×
Delaware9110.81×
South Dakota7130.76×
North Dakota5990.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Angostura bitters audience
BrandAffinityCategory
CACI9×Technology & Electronics
IS (Infinite Stratos)1.64×Literature
Picnic2.39×Kids & Family
Leverage (TV series)1.91×Movies & TV
Atkins diet1.5×Health
Liberace2.25×Music & Radio
Barclays Center3.25×Sports
Cacique2.62×Food & Beverages
Portia de Rossi1.71×Movies & TV
Chili con carne1.81×Food & Beverages
Assassin's Creed: Revelations2.07×Games
Lebanese cuisine1.51×Food & Beverages
Otome game3.15×Games
Jumia2.89×Fashion & Accessoires
Cadillac Ranch1.97×Cars & Mobility
Roger Daltrey1.58×Movies & TV
Sacred Heart Catholic Church (Dubuque, Iowa)1.75×Politics & Society
Iguala1.8×Travel & Leisure
Brookside1.59×Movies & TV
Alan Greenspan1.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Angostura bitters audience
TraitClusterScore
IndulgenceJOY1.66
Early Adopter MentalityPOWER1.28
Convenience OrientationPREMIUM1.24
Need for SecurityCONSERVATISM1.22
Social Media UsageJOY1.2
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Angostura bitters
CountryShare
United States45.8%
United Kingdom12.6%
Germany6.4%

See Angostura bitters audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Angostura bitters have in United States?

Angostura bitters has an estimated audience of 407,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Angostura bitters fans?

33.6% of Angostura bitters fans are female, 66.4% are male, with an average age of 35.0 years.

Which brands do Angostura bitters fans like most?

Angostura bitters fans show strongest brand affinity for CACI (9×), IS (Infinite Stratos) (1.64×), and Picnic (2.39×) over the country average.

Where do Angostura bitters fans live in United States?

Angostura bitters fans in United States are most concentrated in California (reach 51,472), Texas (reach 36,534), and New York (reach 33,178). These three regions account for the largest share of the active audience.

What other brands do Angostura bitters fans also like?

Beyond Angostura bitters itself, the audience over-indexes on IS (Infinite Stratos) (1.64×), Picnic (2.39×), Leverage (TV series) (1.91×), and Atkins diet (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Angostura bitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.