Anointing Audience in United States

Anointing logo

Anointing has an estimated audience of 1,511,235 people in United States. 59.7% are female, 40.3% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Panama, JTV (Indonesia), Penn & Teller, iZombie, Mad About You.

The average Anointing fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panama, JTV (Indonesia), Penn & Teller, with strongest over-indexing on Panama (1.55× the country average). Demographically, the Anointing audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Anointing fans

Demographic split for Anointing audience in United States
MetricValue
Female59.7%
Male40.3%
Average age37.5
Estimated audience size1,511,235

Audience persona

The typical Anointing fan in United States is more female, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Panama.

Top regions in United States

Top regions ranked by reach for Anointing in United States
RegionReachAffinity
California189,5711.14×
Texas145,5301.12×
Florida117,6181.15×
New York89,4611.06×
Georgia67,7281.45×
North Carolina58,1661.28×
Illinois51,5851.02×
Pennsylvania47,0270.92×
Ohio45,3360.97×
Michigan42,6241.08×
Virginia40,5661.1×
New Jersey36,4660.95×
Tennessee35,6121.17×
Washington30,2831×
Maryland29,8531.15×
Arizona29,7820.97×
South Carolina28,7821.27×
Indiana28,1341.02×
Alabama28,1021.33×
Louisiana27,8641.43×
Massachusetts27,2000.91×
Missouri25,4621.05×
Colorado21,8260.92×
Oklahoma19,2761.15×
Minnesota19,1880.89×
Kentucky18,9711×
Wisconsin18,8160.83×
Mississippi17,4331.4×
Oregon16,7400.97×
Connecticut15,6261.03×
Arkansas14,5721.17×
Nevada14,4180.99×
Kansas10,6950.9×
Iowa10,1820.82×
Utah9,5530.71×
Hawaii8,1651.26×
Idaho6,4030.84×
New Mexico6,3790.84×
West Virginia6,1160.87×
Nebraska6,0170.79×
Washington, District of Columbia5,4351.2×
New Hampshire4,7700.8×
Maine4,5250.84×
Delaware4,2651.02×
Rhode Island3,9300.82×
Montana3,1870.76×
Alaska2,7420.85×
South Dakota2,4710.71×
North Dakota2,0780.67×
Vermont2,0730.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anointing audience
BrandAffinityCategory
Panama1.55×Travel & Leisure
JTV (Indonesia)1.79×
Penn & Teller2.6×Movies & TV
iZombie4.24×Movies & TV
Mad About You3.05×Movies & TV
Italian Market, Philadelphia2.73×
Parma2.15×Travel & Leisure
Cultural studies2.02×Business & Career
Life of Pi1.51×Movies & TV
Totally Spies!1.88×Movies & TV
Ext JS4.23×Technology & Electronics
Warning sign1.55×Cars & Mobility
My Name Is Khan3.55×Movies & TV
Toros de Tijuana2.85×Sports
Jbc3.4×Kids & Family
Stop Bullying1.7×Politics & Society
The Boomtown Rats5.75×Music & Radio
Bus Driver (video game)1.74×Games
LaMarcus Aldridge1.7×Sports
Warminster Township, Bucks County, Pennsylvania2.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anointing audience
TraitClusterScore
Need for SecurityCONSERVATISM1.16
Risk AppetiteTHRILL1.08
Price SensitivityPREMIUM1.03
TraditionCONSERVATISM1.01
Social Media UsageJOY0.94
TravellingTHRILL0.94

Worldwide distribution

Worldwide audience distribution share by country for Anointing
CountryShare
United States34.1%
Brazil14.9%
Mexico7.1%

See Anointing audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Anointing have in United States?

Anointing has an estimated audience of 1,511,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Anointing fans?

59.7% of Anointing fans are female, 40.3% are male, with an average age of 37.5 years.

Which brands do Anointing fans like most?

Anointing fans show strongest brand affinity for Panama (1.55×), JTV (Indonesia) (1.79×), and Penn & Teller (2.6×) over the country average.

Where do Anointing fans live in United States?

Anointing fans in United States are most concentrated in California (reach 189,571), Texas (reach 145,530), and Florida (reach 117,618). These three regions account for the largest share of the active audience.

What other brands do Anointing fans also like?

Beyond Anointing itself, the audience over-indexes on JTV (Indonesia) (1.79×), Penn & Teller (2.6×), iZombie (4.24×), and Mad About You (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anointing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.