Arijit Singh Audience in United States

Arijit Singh has an estimated audience of 451,895 people in United States. 51.3% are female, 48.7% are male, average age 29.9. Top regions: California, Texas, New York. Top brand affinities: Ranbir Kapoor, Ranveer Singh, Shah Rukh Khan, Hindi, Malaysia.

The average Arijit Singh fan in United States is 29.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ranbir Kapoor, Ranveer Singh, Shah Rukh Khan, with strongest over-indexing on Ranbir Kapoor (113× the country average). Demographically, the Arijit Singh audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Playback

Demographics of Arijit Singh fans

Demographic split for Arijit Singh audience in United States
MetricValue
Female51.3%
Male48.7%
Average age29.9
Estimated audience size451,895

Audience persona

The typical Arijit Singh fan in United States is balanced, around 29.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Ranbir Kapoor.

Top regions in United States

Top regions ranked by reach for Arijit Singh in United States
RegionReachAffinity
California99,0281.99×
Texas70,2811.81×
New York52,1292.06×
New Jersey40,5043.52×
Florida28,2070.92×
Illinois27,3521.82×
Virginia22,6512.06×
Georgia22,6451.63×
Pennsylvania20,9711.38×
North Carolina18,3681.35×
Washington17,9101.98×
Massachusetts16,6431.87×
Ohio14,6611.05×
Maryland14,3871.85×
Michigan14,1431.2×
Arizona8,4130.91×
Indiana8,1960.99×
Tennessee6,9160.76×
Connecticut6,3831.41×
Minnesota6,0260.93×
Colorado5,3080.75×
Missouri5,1900.71×
Oregon4,9100.95×
Kentucky4,8690.86×
Wisconsin4,4320.65×
South Carolina3,9540.58×
Alabama3,0400.48×
Louisiana2,9810.51×
Nevada2,9720.68×
Oklahoma2,6330.52×
Arkansas2,5700.69×
Kansas2,5210.71×
Iowa2,2940.62×
Utah2,1430.53×
Washington, District of Columbia1,9891.46×
New Hampshire1,6560.93×
Delaware1,5941.28×
Mississippi1,4240.38×
Nebraska1,3150.58×
Idaho1,0150.45×
Hawaii1,0030.52×
Rhode Island8450.59×
West Virginia7960.38×
New Mexico7610.34×
Maine7230.45×
Vermont5040.64×
Alaska4920.51×
South Dakota4560.44×
Montana4290.34×
North Dakota4120.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arijit Singh audience
BrandAffinityCategory
Ranbir Kapoor113×Movies & TV
Ranveer Singh80.13×Movies & TV
Shah Rukh Khan42.68×Movies & TV
Hindi22.77×Politics & Society
Malaysia18.75×Travel & Leisure
Viola Davis28×Movies & TV
Shahid Kapoor60.58×Movies & TV
Akshay Kumar52.47×Movies & TV
Baroque49.19×Politics & Society
MARIA.B40.57×Fashion & Accessoires
Pakistan12.56×Travel & Leisure
Jackie Chan14.84×Movies & TV
Anushka Sharma53.35×Movies & TV
Diljit Dosanjh46.3×Music & Radio
India national cricket team18.77×Sports
HDFC Bank48.39×Business & Career
Saif Ali Khan51.7×Movies & TV
Afro-textured hair11.3×Beauty & Wellness
Indian Premier League15.1×Sports
Kajol42.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arijit Singh audience
TraitClusterScore
Price SensitivityPREMIUM2.36
Pet OwnershipJOY1.8
MindfulnessBALANCE1.67
Luxury OrientationPREMIUM1.45
Design AffinityPREMIUM1.37
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Arijit Singh
CountryShare
India70.0%
United States8.8%
United Kingdom4.1%

See Arijit Singh audiences in other countries

More Playback audiences in United States

Frequently asked questions

How many fans does Arijit Singh have in United States?

Arijit Singh has an estimated audience of 451,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Arijit Singh fans?

51.3% of Arijit Singh fans are female, 48.7% are male, with an average age of 29.9 years.

Which brands do Arijit Singh fans like most?

Arijit Singh fans show strongest brand affinity for Ranbir Kapoor (113×), Ranveer Singh (80.13×), and Shah Rukh Khan (42.68×) over the country average.

Where do Arijit Singh fans live in United States?

Arijit Singh fans in United States are most concentrated in California (reach 99,028), Texas (reach 70,281), and New York (reach 52,129). These three regions account for the largest share of the active audience.

What other brands do Arijit Singh fans also like?

Beyond Arijit Singh itself, the audience over-indexes on Ranveer Singh (80.13×), Shah Rukh Khan (42.68×), Hindi (22.77×), and Malaysia (18.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arijit Singh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.