A data profile of the people who buy, follow and care about Arijit Singh in India — modelled from more than twelve digital signal sources. Arijit Singh has an estimated audience of 3,524,818 people in India.
Arijit Singh has an estimated audience of 3,524,818 people in India. 31.1% are female, 68.9% are male, average age 27.3. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Kolkata Knight Riders.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.69× the country average).
Demographically, the Arijit Singh audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Arijit Singh fan in India is more male, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Arijit Singh profile in India.
31.1% are female, 68.9% are male, average age 27.3.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 27.3 |
| Estimated audience size | 3,524,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 27% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Arijit Singh audience comes from India.
| Country | Share |
|---|---|
| India | 70.1% |
| United States | 9.0% |
| United Kingdom | 3.7% |
The strongest cross-interests of the Arijit Singh audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet celebrity | Internet & Social Media | 2.38× | ||
| 02 | Pakistan national cricket team | Sports | 2.21× | ||
| 03 | Embroidery | Home & Garden | 2.15× | ||
| 04 | Bigg Boss | Movies & TV | 2.14× | ||
| 05 | Casino | Games | 2.03× | ||
| 06 | Rohit Sharma | Sports | 1.97× | ||
| 07 | Kolkata Knight Riders | Sports | 1.93× | ||
| 08 | Pakistan | Travel & Leisure | 1.93× | ||
| 09 | Virat Kohli | Sports | 1.88× | ||
| 10 | Chennai Super Kings | Sports | 1.84× | ||
| 11 | India national cricket team | Sports | 1.83× | ||
| 12 | Mutual fund | Business & Career | 1.83× | ||
| 13 | Salman Khan | Movies & TV | 1.83× | ||
| 14 | Investment banking | Business & Career | 1.71× | ||
| 15 | Indian Premier League | Sports | 1.69× | ||
| 16 | England cricket team | Sports | 1.69× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Rummy | Games | 1.59× | ||
| 19 | Chennai | Travel & Leisure | 1.57× | ||
| 20 | Mobile game | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.30× | |
| Risk Appetite | THRILL | 1.23× | |
| Design Affinity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Urban Lifestyle | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Arijit Singh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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