Battalion Audience in United States

Battalion logo

Battalion has an estimated audience of 1,607,445 people in United States. 38.3% are female, 61.7% are male, average age 38.5. Top regions: Texas, California, Florida. Top brand affinities: nbc chicago, Alaska, Nebraska, Sailor, WGN-TV.

The average Battalion fan in United States is 38.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include nbc chicago, Alaska, Nebraska, with strongest over-indexing on nbc chicago (14.19× the country average). Demographically, the Battalion audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Battalion fans

Demographic split for Battalion audience in United States
MetricValue
Female38.3%
Male61.7%
Average age38.5
Estimated audience size1,607,445

Audience persona

The typical Battalion fan in United States is more male, around 38.5 years old, with strong Individualism tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for Battalion in United States
RegionReachAffinity
Texas306,2412.22×
California199,1231.13×
Florida101,2180.93×
New York99,9351.11×
North Carolina56,0231.16×
Georgia53,2701.08×
Illinois51,3650.96×
Pennsylvania47,7440.88×
Virginia47,0421.2×
Ohio42,2130.85×
Washington42,1331.31×
Michigan36,1240.86×
New Jersey35,2570.86×
Maryland31,7741.15×
Arizona30,1030.92×
Tennessee29,6190.92×
Massachusetts27,9170.88×
Colorado26,9971.07×
South Carolina25,3391.05×
Missouri24,6230.95×
Indiana24,5190.83×
Alabama23,7791.06×
Wisconsin21,9120.91×
Minnesota20,5060.89×
Kentucky19,9320.99×
Louisiana19,5390.94×
Oklahoma18,5761.04×
Oregon18,4431×
Kansas14,3791.14×
Connecticut14,2200.88×
Utah14,1470.98×
Nevada13,4350.86×
Mississippi12,0270.91×
Hawaii11,8941.72×
Arkansas11,7400.89×
Iowa10,4260.79×
Idaho7,4140.92×
New Mexico7,2800.9×
Nebraska6,1320.76×
Washington, District of Columbia5,9281.23×
West Virginia5,7610.77×
New Hampshire5,4030.85×
Maine5,0200.87×
Alaska4,5871.33×
Montana4,4791×
Rhode Island4,3890.86×
Delaware3,1440.71×
Vermont3,0701.09×
South Dakota2,6840.72×
North Dakota2,5110.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Battalion audience
BrandAffinityCategory
nbc chicago14.19×Movies & TV
Alaska1.57×Travel & Leisure
Nebraska1.67×Travel & Leisure
Sailor1.59×Travel & Leisure
WGN-TV1.62×Movies & TV
Kerala1.68×Travel & Leisure
ABC TV2.73×Movies & TV
Google Wallet1.53×Technology & Electronics
Diane Sawyer1.57×Movies & TV
Jonathan Davis1.68×Music & Radio
William F. Buckley, Jr.3.46×
John Key2.47×Politics & Society
Jumia1.52×Fashion & Accessoires
Gauri Khan1.61×Movies & TV
Jbc2.47×Kids & Family
The Joseph Smith Papers2.01×Literature
Golden Gate1.5×Games
Jc caylen1.83×Internet & Social Media
Echorouk2.45×News
Giuseppe Mazzini1.53×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Battalion audience
TraitClusterScore
IndividualismJOY1.29
TraditionCONSERVATISM1.27
Community OrientationOPEN1.25
Career OrientationPOWER1.15
DIY MentalityTHRILL1.09
ExtroversionTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Battalion
CountryShare
United States83.2%
France5.9%
Germany2.4%

See Battalion audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Battalion have in United States?

Battalion has an estimated audience of 1,607,445 people in United States, concentrated in Texas and California.

What is the gender split and age of Battalion fans?

38.3% of Battalion fans are female, 61.7% are male, with an average age of 38.5 years.

Which brands do Battalion fans like most?

Battalion fans show strongest brand affinity for nbc chicago (14.19×), Alaska (1.57×), and Nebraska (1.67×) over the country average.

Where do Battalion fans live in United States?

Battalion fans in United States are most concentrated in Texas (reach 306,241), California (reach 199,123), and Florida (reach 101,218). These three regions account for the largest share of the active audience.

What other brands do Battalion fans also like?

Beyond Battalion itself, the audience over-indexes on Alaska (1.57×), Nebraska (1.67×), Sailor (1.59×), and WGN-TV (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Battalion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.