Beauty and the Beast Audience in United States

Beauty and the Beast logo

Beauty and the Beast has an estimated audience of 1,427,934 people in United States. 68.9% are female, 31.1% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Throne of Glass, Product design, Combat sport.

The average Beauty and the Beast fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Throne of Glass, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Beauty and the Beast audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Beauty and the Beast fans

Demographic split for Beauty and the Beast audience in United States
MetricValue
Female68.9%
Male31.1%
Average age31.5
Estimated audience size1,427,934

Audience persona

The typical Beauty and the Beast fan in United States is more female, around 31.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Beauty and the Beast in United States
RegionReachAffinity
California189,1881.2×
Texas137,9141.12×
Florida108,2321.12×
New York77,8750.98×
Pennsylvania48,9491.02×
Illinois47,2480.99×
Ohio46,0231.05×
Arizona42,9331.47×
Georgia41,7220.95×
North Carolina40,8320.95×
New Jersey36,1411×
Michigan36,0000.96×
Virginia30,7180.88×
Tennessee29,7221.04×
Washington28,5941×
Indiana27,7061.06×
Massachusetts26,2820.93×
Alabama23,3711.17×
Missouri23,0861×
Colorado21,3750.95×
Utah21,3521.67×
Maryland21,2540.87×
Wisconsin21,0280.98×
Minnesota20,0440.98×
South Carolina19,6550.91×
Kentucky18,4401.03×
Louisiana17,6320.96×
Oklahoma17,3681.1×
Oregon15,7010.96×
Connecticut14,1910.99×
Nevada13,5500.98×
Iowa12,4371.06×
Kansas11,6721.04×
Arkansas11,5890.99×
Mississippi10,6920.91×
Idaho8,0471.12×
New Mexico7,8261.09×
Nebraska7,3961.03×
West Virginia6,7671.02×
Hawaii6,0390.98×
New Hampshire5,2680.94×
Maine4,3820.86×
Rhode Island4,1600.92×
Montana3,6260.92×
Alaska3,2751.07×
Delaware3,0960.79×
South Dakota2,7160.82×
Washington, District of Columbia2,6430.62×
North Dakota2,5290.86×
Vermont2,1620.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty and the Beast audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Throne of Glass11.58×Literature
Product design2.29×Business & Career
Combat sport1.84×Sports
The Historian16.48×Literature
Nationality2.06×Politics & Society
Grinch3.7×Movies & TV
Gran Torino6.33×Movies & TV
Bank account2.23×Business & Career
Vocal harmony3.59×Music & Radio
Eurail16.57×Cars & Mobility
Stamp collecting3.57×Home & Garden
Home staging3.69×Home & Garden
JDSU2.03×Business & Career
Historic site2.78×Arts & Culture
Parral, Chihuahua9.05×Travel & Leisure
UK garage3.25×Music & Radio
Tierra Cali4.39×Travel & Leisure
Electrolyte2.63×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty and the Beast audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Risk AppetiteTHRILL1.72
LGBTQ+ IdentityOPEN1.64
ExtroversionTHRILL1.31
CreativityOPEN1.29
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Beauty and the Beast
CountryShare
United States31.3%
Japan20.4%
Brazil7.3%

See Beauty and the Beast audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Beauty and the Beast have in United States?

Beauty and the Beast has an estimated audience of 1,427,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Beauty and the Beast fans?

68.9% of Beauty and the Beast fans are female, 31.1% are male, with an average age of 31.5 years.

Which brands do Beauty and the Beast fans like most?

Beauty and the Beast fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Throne of Glass (11.58×) over the country average.

Where do Beauty and the Beast fans live in United States?

Beauty and the Beast fans in United States are most concentrated in California (reach 189,188), Texas (reach 137,914), and Florida (reach 108,232). These three regions account for the largest share of the active audience.

What other brands do Beauty and the Beast fans also like?

Beyond Beauty and the Beast itself, the audience over-indexes on Google Home (11.64×), Throne of Glass (11.58×), Product design (2.29×), and Combat sport (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty and the Beast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.