Rascasse Audience Intelligence

Beauty and the Beast Audience in United States

A data profile of the people who buy, follow and care about Beauty and the Beast in United States — modelled from more than twelve digital signal sources. Beauty and the Beast has an estimated audience of 1,582,284 people in United States.

#14among Musical in United States#2034in Music & Radio

The average Beauty and the Beast fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, Disneyland Paris, Megamind, with strongest over-indexing on Zootopia (21.72× the country average).

Demographically, the Beauty and the Beast audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beauty and the Beast fan in United States is more female, around 31.5 years old, with strong Community Orientation tendencies and a notable affinity for Zootopia.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty and the Beast profile in United States.

Audience size
1.6M
in United States
Gender
68.9%♀
31.1% male
Age
31.5
average years
Country rank
#17060
Musical in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty and the Beast fans

68.9% are female, 31.1% are male, average age 31.5.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Beauty and the Beast audience in United States
MetricValue
Female68.9%
Male31.1%
Average age31.5
Estimated audience size1,582,284
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Beauty and the Beast audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3918%
40-4914%
50+7%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Beauty and the Beast audience comes from United States.

Worldwide audience distribution share by country for Beauty and the Beast
CountryShare
United States32.7%
Japan19.2%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty and the Beast audience in United States is strongest.

Fig. 05

Top regions by affinity

Beauty and the Beast fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.58×
02Arizona~40K1.39×
03California~200K1.15×
04Alabama~20K1.13×
05Idaho~8K1.13×
06Oklahoma~20K1.12×
07Alaska~3K1.11×
08Texas~100K1.10×
09New Mexico~8K1.10×
10Florida~100K1.08×
11Kentucky~20K1.06×
12West Virginia~7K1.06×
13Indiana~30K1.05×
14Pennsylvania~50K1.04×
15Tennessee~30K1.04×
16Arkansas~10K1.04×
17Iowa~10K1.04×
18Kansas~10K1.04×
19Nebraska~7K1.03×
20Ohio~40K1.01×
21Connecticut~10K1.00×
22Missouri~20K0.99×
23Hawaii~6K0.99×
24Illinois~50K0.98×
25Wisconsin~20K0.98×
26Louisiana~20K0.98×
27Nevada~10K0.98×
28New Hampshire~6K0.98×
29Minnesota~20K0.97×
30Michigan~40K0.96×
31Mississippi~10K0.96×
32New Jersey~30K0.95×
33Washington~30K0.95×
34Massachusetts~30K0.95×
35Oregon~20K0.95×
36Rhode Island~4K0.95×
37South Carolina~20K0.94×
38Georgia~40K0.93×
39North Carolina~40K0.93×
40North Dakota~3K0.93×
41New York~70K0.92×
42Montana~4K0.92×
43Colorado~20K0.91×
44Vermont~2K0.90×
45Maine~5K0.89×
46Virginia~30K0.88×
47Maryland~20K0.88×
48South Dakota~3K0.88×
49Delaware~3K0.87×
50Washington, District of Columbia~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Beauty and the Beast, United States
0.67×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty and the Beast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty and the Beast audience
#·InterestCategoryAffinity×
01ZootopiaMovies & TV21.72×
02Wallace and GromitMovies & TV20.00×
03Little Red Riding HoodLiterature14.96×
04Mamma Mia!Movies & TV14.03×
05MegamindMovies & TV12.62×
06Disneyland ParisTravel & Leisure12.55×
07Meet the RobinsonsMovies & TV12.53×
08Kung Fu PandaMovies & TV11.07×
09Tropic ThunderMovies & TV9.35×
10DumboMovies & TV8.97×
11My Little PonyKids & Family8.75×
12International educationBusiness & Career8.36×
13Finding NemoMovies & TV7.74×
14Cats (musical)Music & Radio6.19×
15Magic KingdomGames5.96×
16Disney StoreShopping5.07×
17GoodreadsLiterature5.07×
18Anne HathawayMovies & TV3.84×
19Walt Disney WorldTravel & Leisure2.56×
20PinterestInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty and the Beast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty and the Beast audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
Price SensitivityPREMIUM1.32×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty and the Beast audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Need for SecurityCONSERVATISM0.89×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty and the Beast have in United States?

Beauty and the Beast has an estimated audience of 1,582,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beauty and the Beast fans?

68.9% of Beauty and the Beast fans are female, 31.1% are male, with an average age of 31.5 years.

03

Which brands do Beauty and the Beast fans like most?

Beauty and the Beast fans show strongest brand affinity for Zootopia (21.72×), Disneyland Paris (12.55×), and Megamind (12.62×) over the country average.

04

Where do Beauty and the Beast fans live in United States?

Beauty and the Beast fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beauty and the Beast fans also like?

Beyond Beauty and the Beast itself, the audience over-indexes on Disneyland Paris (12.55×), Megamind (12.62×), Mamma Mia! (14.03×), and Wallace and Gromit (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Beauty and the Beast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty and the Beast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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