Behavior modification Audience in United States

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Behavior modification has an estimated audience of 389,637 people in United States. 73.9% are female, 26.1% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Google Home.

The average Behavior modification fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Behavior modification audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Behavior modification fans

Demographic split for Behavior modification audience in United States
MetricValue
Female73.9%
Male26.1%
Average age42.4
Estimated audience size389,637

Audience persona

The typical Behavior modification fan in United States is more female, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Behavior modification in United States
RegionReachAffinity
California44,5671.04×
Texas30,7390.92×
Florida25,5130.97×
New York22,7341.04×
North Carolina17,4981.49×
Pennsylvania16,2011.23×
Georgia13,7551.15×
Illinois12,0410.93×
Ohio10,7020.89×
New Jersey10,2731.04×
Virginia9,8881.04×
Michigan9,0700.89×
Arizona7,8610.99×
Massachusetts7,5980.99×
Tennessee7,5870.97×
Indiana7,4961.05×
South Carolina7,3731.26×
Louisiana7,3731.47×
Missouri7,0331.12×
Maryland7,0181.05×
Alabama6,1001.12×
Washington5,8100.74×
Wisconsin5,7280.98×
Mississippi5,4261.69×
Kentucky4,8140.99×
Colorado4,4380.72×
Minnesota4,4140.79×
Oklahoma3,6470.84×
Connecticut3,6080.92×
Oregon3,5380.79×
Arkansas3,4561.08×
Nevada3,2450.86×
Iowa2,9640.92×
Kansas2,6540.86×
Utah2,3890.68×
Nebraska2,2501.15×
West Virginia1,6900.93×
Maine1,4781.06×
Idaho1,4050.72×
New Mexico1,2890.66×
Rhode Island1,2781.03×
Delaware1,1441.06×
Hawaii1,1180.67×
Alaska1,0961.32×
South Dakota1,0161.13×
New Hampshire9050.59×
Montana8820.82×
North Dakota8481.06×
Washington, District of Columbia8260.71×
Wyoming8201.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Behavior modification audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.48×Internet & Social Media
Governor of Michigan13.51×Politics & Society
headspace13.88×Health
Google Home9.07×Technology & Electronics
Grace Slick11.25×Music & Radio
Cherish (group)12.41×Music & Radio
Wok7.43×Food & Beverages
Collectable1.57×Kids & Family
Hardik Pandya14.51×Sports
Fairy godmother7.09×Literature
El Paso County, Colorado12×Travel & Leisure
Ira Glass14.68×Music & Radio
TV Fanatic8.76×Movies & TV
Kikar HaShabbat12.83×News
Solo climbing5.12×Sports
No Escape (1994 film)7.76×Movies & TV
National Paralympic Committee15.95×Sports
Hipster6.26×Politics & Society
Haarlem33.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Behavior modification audience
TraitClusterScore
SustainabilityBALANCE1.52
Community OrientationOPEN1.38
Need for SecurityCONSERVATISM1.31
Family OrientationCONSERVATISM1.3
MindfulnessBALANCE1.29
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Behavior modification
CountryShare
United States53.3%
Egypt22.5%
Saudi Arabia4.1%

See Behavior modification audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Behavior modification have in United States?

Behavior modification has an estimated audience of 389,637 people in United States, concentrated in California and Texas.

What is the gender split and age of Behavior modification fans?

73.9% of Behavior modification fans are female, 26.1% are male, with an average age of 42.4 years.

Which brands do Behavior modification fans like most?

Behavior modification fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.48×), and Governor of Michigan (13.51×) over the country average.

Where do Behavior modification fans live in United States?

Behavior modification fans in United States are most concentrated in California (reach 44,567), Texas (reach 30,739), and Florida (reach 25,513). These three regions account for the largest share of the active audience.

What other brands do Behavior modification fans also like?

Beyond Behavior modification itself, the audience over-indexes on Goop (10.48×), Governor of Michigan (13.51×), headspace (13.88×), and Google Home (9.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Behavior modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.