Birdy Audience in United States

Birdy logo

Birdy has an estimated audience of 595,200 people in United States. 62.1% are female, 37.9% are male, average age 39.9. Top regions: New York, California, Texas. Top brand affinities: childish gambino, Burt Reynolds, James Blunt, Cinque Terre, Lie to Me.

The average Birdy fan in United States is 39.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include childish gambino, Burt Reynolds, James Blunt, with strongest over-indexing on childish gambino (68.48× the country average). Demographically, the Birdy audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Birdy fans

Demographic split for Birdy audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.9
Estimated audience size595,200

Audience persona

The typical Birdy fan in United States is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for childish gambino.

Top regions in United States

Top regions ranked by reach for Birdy in United States
RegionReachAffinity
New York121,9513.67×
California54,7960.84×
Texas39,5060.77×
Louisiana39,3295.12×
Florida26,3310.65×
Illinois18,5250.93×
Washington17,5641.47×
New Jersey16,4921.09×
Pennsylvania16,0190.8×
North Carolina14,2250.79×
Ohio13,9370.76×
Georgia13,6010.74×
Virginia12,4500.86×
Michigan12,0450.77×
Utah11,2902.12×
Minnesota11,1561.31×
Massachusetts10,8850.93×
Indiana10,6950.98×
Alabama10,0791.21×
Arizona10,0040.82×
Tennessee9,4600.79×
Colorado8,0290.86×
Missouri7,3680.77×
Maryland7,3400.72×
Wisconsin7,3300.82×
South Carolina6,6760.75×
Oregon6,3150.93×
Kentucky5,5930.75×
Oklahoma5,4000.82×
Connecticut5,3360.89×
Iowa3,9240.8×
Nevada3,8670.67×
Arkansas3,6280.74×
Kansas3,5270.75×
Mississippi3,1800.65×
Idaho2,5070.84×
Nebraska2,2630.76×
West Virginia1,9990.72×
New Hampshire1,9670.84×
Maine1,9450.91×
New Mexico1,8200.61×
Hawaii1,7370.68×
Washington, District of Columbia1,7190.96×
Delaware1,6791.02×
Rhode Island1,3530.71×
Montana1,2720.77×
Alaska1,2210.96×
South Dakota1,0760.78×
North Dakota8730.71×
Vermont8640.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birdy audience
BrandAffinityCategory
childish gambino68.48×Movies & TV
Burt Reynolds21.8×Movies & TV
James Blunt57.79×Music & Radio
Cinque Terre84.24×Travel & Leisure
Lie to Me51.99×Movies & TV
Catherine Deneuve44.44×Fashion & Accessoires
Zakynthos44.05×Travel & Leisure
MSN2.8×News
Google Flights3.97×Travel & Leisure
Planet Fitness2.74×Sports
Diaper bag4.26×Kids & Family
Hobby Lobby2.45×Home & Garden
Capital One2.49×Business & Career
BlackBerry12.32×Technology & Electronics
Greece6.84×Travel & Leisure
Big Apple Bagels32.77×Food & Beverages
Hozier (musician)12.38×Music & Radio
Nissan Trucks33.45×Cars & Mobility
Google Maps2.14×Internet & Social Media
La Gazzetta dello Sport16.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birdy audience
TraitClusterScore
Design AffinityPREMIUM1.31
ExtroversionTHRILL1.3
SustainabilityBALANCE1.29
Community OrientationOPEN1.29
TraditionCONSERVATISM1.28
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Birdy
CountryShare
United States34.3%
France18.6%
Germany8.9%

See Birdy audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Birdy have in United States?

Birdy has an estimated audience of 595,200 people in United States, concentrated in New York and California.

What is the gender split and age of Birdy fans?

62.1% of Birdy fans are female, 37.9% are male, with an average age of 39.9 years.

Which brands do Birdy fans like most?

Birdy fans show strongest brand affinity for childish gambino (68.48×), Burt Reynolds (21.8×), and James Blunt (57.79×) over the country average.

Where do Birdy fans live in United States?

Birdy fans in United States are most concentrated in New York (reach 121,951), California (reach 54,796), and Texas (reach 39,506). These three regions account for the largest share of the active audience.

What other brands do Birdy fans also like?

Beyond Birdy itself, the audience over-indexes on Burt Reynolds (21.8×), James Blunt (57.79×), Cinque Terre (84.24×), and Lie to Me (51.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birdy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.