Rascasse Audience Intelligence

Birdy Audience in United States

A data profile of the people who buy, follow and care about Birdy in United States — modelled from more than twelve digital signal sources. Birdy has an estimated audience of 588,783 people in United States.

#715among Singer-songwriter in United States#7912among Person in United States#4582in Music & Radio

The average Birdy fan in United States is 35.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Burt Reynolds, Dynamo Dresden, James Blunt, with strongest over-indexing on Burt Reynolds (18.48× the country average).

Demographically, the Birdy audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birdy fan in United States is more female, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Burt Reynolds.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birdy profile in United States.

Audience size
589K
in United States
Gender
56.6%♀
43.4% male
Age
35.8
average years
Country rank
#33200
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birdy fans

56.6% are female, 43.4% are male, average age 35.8.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Birdy audience in United States
MetricValue
Female56.6%
Male43.4%
Average age35.8
Estimated audience size588,783
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Birdy audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Birdy audience comes from United States.

Worldwide audience distribution share by country for Birdy
CountryShare
United States34.3%
France19.3%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birdy audience in United States is strongest.

Fig. 05

Top regions by affinity

Birdy fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K4.86×
02Louisiana~30K3.58×
03Minnesota~10K1.67×
04Utah~8K1.60×
05Maine~3K1.43×
06New Hampshire~3K1.27×
07Washington~10K1.09×
08Vermont~1K1.09×
09Delaware~2K1.04×
10Alabama~8K1.03×
11New Jersey~10K0.98×
12West Virginia~3K0.97×
13Massachusetts~10K0.96×
14Rhode Island~2K0.96×
15Indiana~10K0.95×
16Connecticut~5K0.95×
17Arkansas~4K0.95×
18Wisconsin~8K0.94×
19South Dakota~1K0.94×
20Pennsylvania~20K0.93×
21North Carolina~20K0.92×
22Missouri~8K0.92×
23Kansas~4K0.92×
24Virginia~10K0.91×
25South Carolina~8K0.91×
26Iowa~4K0.91×
27Nebraska~3K0.90×
28Alaska~1K0.90×
29Ohio~20K0.89×
30Tennessee~10K0.89×
31Oklahoma~5K0.88×
32North Dakota~1K0.88×
33Montana~1K0.87×
34Kentucky~6K0.86×
35Oregon~5K0.84×
36Michigan~10K0.83×
37Washington, District of Columbia~1K0.83×
38Colorado~7K0.82×
39Maryland~8K0.81×
40Illinois~10K0.80×
41Idaho~2K0.80×
42Mississippi~4K0.77×
43Georgia~10K0.75×
44Hawaii~2K0.71×
45New Mexico~2K0.69×
46Texas~30K0.67×
47Arizona~8K0.67×
48California~40K0.66×
49Florida~20K0.64×
50Nevada~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Birdy, United States
0.64×1.00×4.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birdy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birdy audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports100.94×
02James BluntMusic & Radio53.27×
03Cinque TerreTravel & Leisure41.68×
04Campeonato Brasileiro Série BSports39.75×
05Getafe CFSports30.63×
06Lie to MeMovies & TV27.93×
07ZakynthosTravel & Leisure20.61×
08BerghainMusic & Radio20.00×
09Burt ReynoldsMovies & TV18.48×
10Isabel Van GelderMusic & Radio18.07×
11La Gazzetta dello SportSports16.12×
12Halifax (United Kingdom bank)Business & Career15.30×
13The HivesMusic & Radio12.50×
14Pitbull (rapper)Music & Radio12.23×
15International educationBusiness & Career11.14×
16Maddie ZieglerMovies & TV10.67×
17FIFA Club World CupSports9.91×
18Web serverTechnology & Electronics6.68×
19GreeceTravel & Leisure5.25×
20PinterestInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birdy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birdy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Convenience OrientationPREMIUM1.52×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birdy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.89×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birdy have in United States?

Birdy has an estimated audience of 588,783 people in United States, concentrated in New York and California.

02

What is the gender split and age of Birdy fans?

56.6% of Birdy fans are female, 43.4% are male, with an average age of 35.8 years.

03

Which brands do Birdy fans like most?

Birdy fans show strongest brand affinity for Burt Reynolds (18.48×), Dynamo Dresden (100.94×), and James Blunt (53.27×) over the country average.

04

Where do Birdy fans live in United States?

Birdy fans in United States are most concentrated in New York (reach ~200K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Birdy fans also like?

Beyond Birdy itself, the audience over-indexes on Dynamo Dresden (100.94×), James Blunt (53.27×), Web server (6.68×), and Cinque Terre (41.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Birdy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birdy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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