Blessing Audience in United States

Blessing logo

Blessing has an estimated audience of 3,182,259 people in United States. 73.1% are female, 26.9% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Progressive rock, Nationality, Layne Staley, JTV (Indonesia).

The average Blessing fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Progressive rock, Nationality, with strongest over-indexing on Whataburger (1.85× the country average). Demographically, the Blessing audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Blessing fans

Demographic split for Blessing audience in United States
MetricValue
Female73.1%
Male26.9%
Average age44.6
Estimated audience size3,182,259

Audience persona

The typical Blessing fan in United States is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Blessing in United States
RegionReachAffinity
California394,5401.13×
Texas361,5141.32×
Florida302,6201.4×
New York209,0761.18×
Georgia131,2661.34×
Illinois115,4111.09×
North Carolina111,3861.16×
Michigan104,4201.25×
Pennsylvania96,1960.9×
Virginia88,1171.14×
Ohio84,5730.86×
New Jersey80,0080.99×
Maryland72,9791.33×
Tennessee69,5791.09×
Arizona61,5330.95×
Alabama60,8091.37×
Indiana60,1911.04×
Washington55,8600.88×
Louisiana54,9571.34×
South Carolina54,7781.14×
Missouri50,8270.99×
Massachusetts46,8850.75×
Kentucky45,8701.15×
Colorado39,3200.78×
Minnesota38,6250.85×
Oklahoma37,7601.07×
Mississippi37,1641.42×
Wisconsin35,5640.74×
Hawaii30,9722.26×
Arkansas29,9421.14×
Oregon29,8080.82×
Connecticut28,6980.9×
Nevada27,9350.91×
Kansas23,7740.95×
Iowa22,4850.86×
Utah21,9210.77×
New Mexico15,1200.95×
Nebraska14,8370.93×
Idaho12,8920.81×
West Virginia12,4200.84×
Washington, District of Columbia10,0551.05×
Delaware8,1180.92×
Rhode Island7,4560.74×
New Hampshire6,8750.55×
North Dakota6,8151.04×
Maine6,5070.57×
Montana6,0020.68×
South Dakota5,7040.78×
Alaska5,6690.83×
Wyoming2,7520.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blessing audience
BrandAffinityCategory
Whataburger1.85×Food & Beverages
Progressive rock1.85×Music & Radio
Nationality1.67×Politics & Society
Layne Staley2.33×Music & Radio
JTV (Indonesia)1.6×
Solo climbing1.95×Sports
Kingdom of Judah1.87×Politics & Society
Lebanese cuisine1.91×Food & Beverages
Hattiesburg, Mississippi2.5×Travel & Leisure
Enfamil1.61×Kids & Family
Brunello Cucinelli1.79×Fashion & Accessoires
Final Fantasy VII (Famicom)3.25×Games
WKRN-TV1.51×Movies & TV
Fast Five1.76×Movies & TV
EShakti2.25×Shopping
Elina Svitolina1.87×Sports
Software widget3.14×Technology & Electronics
Overboard (film)1.64×Movies & TV
Cachorros2.61×Pets & Animals
Cockpit1.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blessing audience
TraitClusterScore
SpiritualityBALANCE1.81
PatriotismCONSERVATISM1.55
Family OrientationCONSERVATISM1.48
MindfulnessBALANCE1.33
TraditionCONSERVATISM1.26
IndividualismJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Blessing
CountryShare
United States27.7%
India5.1%
Brazil4.9%

See Blessing audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Blessing have in United States?

Blessing has an estimated audience of 3,182,259 people in United States, concentrated in California and Texas.

What is the gender split and age of Blessing fans?

73.1% of Blessing fans are female, 26.9% are male, with an average age of 44.6 years.

Which brands do Blessing fans like most?

Blessing fans show strongest brand affinity for Whataburger (1.85×), Progressive rock (1.85×), and Nationality (1.67×) over the country average.

Where do Blessing fans live in United States?

Blessing fans in United States are most concentrated in California (reach 394,540), Texas (reach 361,514), and Florida (reach 302,620). These three regions account for the largest share of the active audience.

What other brands do Blessing fans also like?

Beyond Blessing itself, the audience over-indexes on Progressive rock (1.85×), Nationality (1.67×), Layne Staley (2.33×), and JTV (Indonesia) (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blessing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.