Block party Audience in United States

Block party logo

Block party has an estimated audience of 1,308,799 people in United States. 54.2% are female, 45.8% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Home construction, UK garage, Tierra Cali, Unique Gifts, MK.

The average Block party fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home construction, UK garage, Tierra Cali, with strongest over-indexing on Home construction (2.32× the country average). Demographically, the Block party audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Record label

Demographics of Block party fans

Demographic split for Block party audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.7
Estimated audience size1,308,799

Audience persona

The typical Block party fan in United States is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Block party in United States
RegionReachAffinity
California262,0901.82×
New York112,6871.54×
Texas103,4660.92×
Florida76,5080.86×
Illinois61,9411.42×
Pennsylvania50,5521.15×
Georgia44,4491.1×
Michigan40,9851.2×
North Carolina39,4951×
New Jersey38,5971.16×
Washington36,7001.4×
Virginia36,6971.15×
Ohio34,4620.85×
Massachusetts33,3911.29×
Maryland26,5191.18×
Indiana25,3171.06×
Tennessee22,8600.87×
Louisiana19,1121.13×
Colorado19,0210.92×
Arizona18,6530.7×
Missouri18,1670.86×
Wisconsin17,5510.89×
New Hampshire17,0023.3×
South Carolina16,9830.86×
Minnesota16,8680.9×
Oregon15,4501.03×
Alabama13,9010.76×
Nevada13,8001.09×
Iowa12,9551.2×
Kentucky12,8230.78×
Connecticut12,7660.97×
Oklahoma11,4660.79×
Utah10,3680.88×
Arkansas9,9480.92×
Mississippi9,6980.9×
Kansas7,4710.72×
Washington, District of Columbia6,0721.54×
Hawaii5,4610.97×
Rhode Island5,1221.23×
Nebraska4,9280.75×
New Mexico4,9020.75×
West Virginia3,6320.6×
Delaware3,5870.99×
Idaho3,5060.53×
Maine3,0850.66×
Montana1,7950.49×
South Dakota1,7010.56×
North Dakota1,6560.62×
Alaska1,6470.59×
Vermont1,6150.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Block party audience
BrandAffinityCategory
Home construction2.32×Home & Garden
UK garage8.64×Music & Radio
Tierra Cali8.46×Travel & Leisure
Unique Gifts1.95×Shopping
MK2.7×Music & Radio
Regional styles of Mexican music1.83×Music & Radio
Birthday Gifts1.76×Kids & Family
Corona (band)2.88×Music & Radio
Nurse education1.61×Kids & Family
Hasan Minhaj4.79×Movies & TV
Home staging2.31×Home & Garden
Stamp collecting1.93×Home & Garden
Captain America (1990 film)1.59×Movies & TV
ABC15 Arizona10.07×Movies & TV
Jaipur Rugs5.61×Home & Garden
Keeper (password manager)2.04×Technology & Electronics
Graham Greene1.82×Literature
Roth IRA2.28×Business & Career
Cachorro1.51×Pets & Animals
Captain Fantastic (film)2.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Block party audience
TraitClusterScore
IndulgenceJOY1.44
ExtroversionTHRILL1.38
Community OrientationOPEN1.35
Family OrientationCONSERVATISM1.33
Urban LifestyleOPEN1.27
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Block party
CountryShare
United States71.3%
Canada4.2%
United Kingdom4.1%

See Block party audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Block party have in United States?

Block party has an estimated audience of 1,308,799 people in United States, concentrated in California and New York.

What is the gender split and age of Block party fans?

54.2% of Block party fans are female, 45.8% are male, with an average age of 40.7 years.

Which brands do Block party fans like most?

Block party fans show strongest brand affinity for Home construction (2.32×), UK garage (8.64×), and Tierra Cali (8.46×) over the country average.

Where do Block party fans live in United States?

Block party fans in United States are most concentrated in California (reach 262,090), New York (reach 112,687), and Texas (reach 103,466). These three regions account for the largest share of the active audience.

What other brands do Block party fans also like?

Beyond Block party itself, the audience over-indexes on UK garage (8.64×), Tierra Cali (8.46×), Unique Gifts (1.95×), and MK (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Block party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.