Rascasse Audience Intelligence

Roth IRA Audience in United States

A data profile of the people who buy, follow and care about Roth IRA in United States — modelled from more than twelve digital signal sources. Roth IRA has an estimated audience of 1,250,949 people in United States.

#7914among Topic in United States#1377in Business & Career

The average Roth IRA fan in United States is 50.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include 401(k), Traditional IRA, Social Security (United States), with strongest over-indexing on 401(k) (19.45× the country average).

Demographically, the Roth IRA audience skews balanced with an average age of 50.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roth IRA fan in United States is balanced, around 50.5 years old, with strong Career Orientation tendencies and a notable affinity for 401(k).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roth IRA profile in United States.

Audience size
1.3M
in United States
Gender
50.5%♀
49.5% male
Age
50.5
average years
Country rank
#20256
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roth IRA fans

50.5% are female, 49.5% are male, average age 50.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Roth IRA audience in United States
MetricValue
Female50.5%
Male49.5%
Average age50.5
Estimated audience size1,250,949
Fig. 03

Age distribution

Ø 50.5
average years
Age distribution of the Roth IRA audience in United States
Age bracketShare%
16-194%
20-297%
30-3912%
40-4921%
50+55%
Fig. 04

Worldwide distribution

74.5%

of the worldwide Roth IRA audience comes from United States.

Worldwide audience distribution share by country for Roth IRA
CountryShare
United States74.5%
China4.1%
Japan1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roth IRA audience in United States is strongest.

Fig. 05

Top regions by affinity

Roth IRA fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K1.29×
02Hawaii~7K1.28×
03California~200K1.22×
04New Jersey~40K1.22×
05Massachusetts~30K1.22×
06Alaska~3K1.19×
07Connecticut~10K1.17×
08Maryland~20K1.13×
09Georgia~40K1.12×
10Illinois~50K1.10×
11Washington~30K1.09×
12Texas~100K1.08×
13Virginia~30K1.08×
14Washington, District of Columbia~4K1.06×
15Florida~90K1.03×
16Pennsylvania~40K1.03×
17North Carolina~40K1.03×
18Nevada~10K1.03×
19Rhode Island~4K1.03×
20Louisiana~20K1.02×
21Indiana~20K1.00×
22Alabama~20K1.00×
23Tennessee~20K0.99×
24Michigan~30K0.98×
25Arizona~20K0.98×
26North Dakota~3K0.98×
27Minnesota~20K0.97×
28Ohio~40K0.96×
29South Carolina~20K0.96×
30Oregon~10K0.96×
31Nebraska~6K0.96×
32Delaware~3K0.96×
33Mississippi~10K0.95×
34Kansas~9K0.95×
35Arkansas~10K0.94×
36Vermont~2K0.94×
37Missouri~20K0.93×
38Colorado~20K0.92×
39Wisconsin~20K0.92×
40Kentucky~10K0.92×
41Iowa~10K0.92×
42New Hampshire~5K0.92×
43Oklahoma~10K0.91×
44Montana~3K0.88×
45Utah~10K0.87×
46Maine~4K0.86×
47South Dakota~2K0.86×
48Idaho~5K0.85×
49New Mexico~5K0.84×
50West Virginia~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Roth IRA, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roth IRA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roth IRA audience
#·InterestCategoryAffinity×
01Traditional IRABusiness & Career54.52×
02Self-directed IRATopic46.72×
03Roth 401(k)Politics & Society29.40×
04401(k)Business & Career19.45×
05Certified Financial PlannerBusiness & Career14.53×
06Social Security (United States)Politics & Society10.57×
07Social Security AdministrationBusiness & Career9.74×
08Estate planningKids & Family8.67×
09PensionBusiness & Career6.84×
10Brokerage firmBusiness & Career6.75×
11Retirement planningBusiness & Career6.32×
12Charles Schwab CorporationBusiness & Career5.91×
13Baby boomersKids & Family5.36×
14Investment managementBusiness & Career4.94×
15Savings accountBusiness & Career4.45×
16PriceShopping2.80×
17Indeed.comBusiness & Career2.60×
18SymptomHealth2.60×
19Yahoo! FinanceBusiness & Career2.54×
20Sam's ClubShopping2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roth IRA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roth IRA audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.23×
Risk AppetiteTHRILL1.65×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roth IRA audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
ExtroversionTHRILL0.85×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roth IRA have in United States?

Roth IRA has an estimated audience of 1,250,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roth IRA fans?

50.5% of Roth IRA fans are female, 49.5% are male, with an average age of 50.5 years.

03

Which brands do Roth IRA fans like most?

Roth IRA fans show strongest brand affinity for 401(k) (19.45×), Traditional IRA (54.52×), and Social Security (United States) (10.57×) over the country average.

04

Where do Roth IRA fans live in United States?

Roth IRA fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Roth IRA fans also like?

Beyond Roth IRA itself, the audience over-indexes on Traditional IRA (54.52×), Social Security (United States) (10.57×), Roth 401(k) (29.4×), and Charles Schwab Corporation (5.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Roth IRA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roth IRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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