Roth IRA Audience in United States

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Roth IRA has an estimated audience of 1,250,949 people in United States. 50.5% are female, 49.5% are male, average age 50.5. Top regions: California, Texas, New York. Top brand affinities: 401(k), Traditional IRA, Social Security (United States), Roth 401(k), Charles Schwab Corporation.

The average Roth IRA fan in United States is 50.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 401(k), Traditional IRA, Social Security (United States), with strongest over-indexing on 401(k) (19.45× the country average). Demographically, the Roth IRA audience skews balanced with an average age of 50.5, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Roth IRA fans

Demographic split for Roth IRA audience in United States
MetricValue
Female50.5%
Male49.5%
Average age50.5
Estimated audience size1,250,949

Audience persona

The typical Roth IRA fan in United States is balanced, around 50.5 years old, with strong Career Orientation tendencies and a notable affinity for 401(k).

Top regions in United States

Top regions ranked by reach for Roth IRA in United States
RegionReachAffinity
California179,7051.31×
Texas121,7411.13×
New York98,6411.41×
Florida89,2011.05×
Illinois49,3921.19×
Pennsylvania44,5261.06×
Georgia44,3251.15×
New Jersey41,1851.29×
North Carolina39,2161.04×
Ohio37,6710.98×
Virginia33,8261.11×
Michigan32,2650.99×
Massachusetts31,9931.3×
Washington28,8071.15×
Arizona25,9511.02×
Tennessee24,9981×
Maryland23,9991.12×
Indiana21,8360.96×
Missouri18,7750.93×
Colorado18,4170.93×
South Carolina18,2920.97×
Minnesota17,6110.98×
Alabama17,5671.01×
Wisconsin17,1540.91×
Louisiana15,4630.96×
Connecticut14,7691.18×
Oregon14,2470.99×
Kentucky14,1450.9×
Nevada12,8111.06×
Oklahoma12,3970.89×
Utah9,8840.88×
Kansas9,4530.96×
Iowa9,2970.9×
Arkansas9,1910.89×
Mississippi8,9630.87×
Hawaii6,8201.27×
Nebraska5,6140.89×
Idaho5,0990.81×
New Mexico4,9640.79×
West Virginia4,5500.78×
New Hampshire4,4590.9×
Washington, District of Columbia4,1291.1×
Maine3,9520.88×
Rhode Island3,9190.98×
Delaware3,1320.91×
Alaska3,0601.14×
Montana2,9590.85×
North Dakota2,2710.88×
South Dakota2,2220.77×
Vermont1,8930.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roth IRA audience
BrandAffinityCategory
401(k)19.45×Business & Career
Traditional IRA54.52×Business & Career
Social Security (United States)10.57×Politics & Society
Roth 401(k)29.4×Politics & Society
Charles Schwab Corporation5.91×Business & Career
Social Security Administration9.74×Business & Career
Self-directed IRA46.72×
Pension6.84×Business & Career
Retirement planning6.32×Business & Career
Price2.8×Shopping
Investment management4.94×Business & Career
Baby boomers5.36×Kids & Family
Indeed.com2.6×Business & Career
Symptom2.6×Health
Savings account4.45×Business & Career
Certified Financial Planner14.53×Business & Career
Fox News Channel1.59×Movies & TV
Yahoo! Finance2.54×Business & Career
Estate planning8.67×Kids & Family
CNN1.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roth IRA audience
TraitClusterScore
Career OrientationPOWER2.11
TravellingTHRILL1.73
Need for SecurityCONSERVATISM1.65
Risk AppetiteTHRILL1.63
Community OrientationOPEN1.28
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Roth IRA
CountryShare
United States74.6%
China4.1%
Japan1.6%

See Roth IRA audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Roth IRA have in United States?

Roth IRA has an estimated audience of 1,250,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Roth IRA fans?

50.5% of Roth IRA fans are female, 49.5% are male, with an average age of 50.5 years.

Which brands do Roth IRA fans like most?

Roth IRA fans show strongest brand affinity for 401(k) (19.45×), Traditional IRA (54.52×), and Social Security (United States) (10.57×) over the country average.

Where do Roth IRA fans live in United States?

Roth IRA fans in United States are most concentrated in California (reach 179,705), Texas (reach 121,741), and New York (reach 98,641). These three regions account for the largest share of the active audience.

What other brands do Roth IRA fans also like?

Beyond Roth IRA itself, the audience over-indexes on Traditional IRA (54.52×), Social Security (United States) (10.57×), Roth 401(k) (29.4×), and Charles Schwab Corporation (5.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roth IRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.