Self-directed IRA Audience in United States
Self-directed IRA has an estimated audience of 285,224 people in United States. 53.4% are female, 46.6% are male, average age 49.2. Top brand affinities: Cam Ward, Eddie George, Academy Award for Best Original Score, Kendra Scott, Wikia.
Top brand affinities include Cam Ward, Eddie George, Academy Award for Best Original Score, with strongest over-indexing on Cam Ward (5.36× the country average). Demographically, the Self-directed IRA audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Type: Topic
Demographics of Self-directed IRA fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 49.2 |
| Estimated audience size | 285,224 |
Audience persona
The typical Self-directed IRA fan in United States is balanced, around 49.2 years old, with strong Career Orientation tendencies and a notable affinity for Cam Ward.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 5.36× | Sports |
| Eddie George | 10.43× | Sports |
| Academy Award for Best Original Score | 15.15× | Movies & TV |
| Kendra Scott | 2.47× | Fashion & Accessoires |
| Wikia | 2.48× | Internet & Social Media |
| Jesse Plemons | 2.23× | Movies & TV |
| education.com | 8.26× | Kids & Family |
| Urban horticulture | 1.98× | Home & Garden |
| Nurse education | 1.61× | Kids & Family |
| Overboard (film) | 3.72× | Movies & TV |
| Home staging | 2.34× | Home & Garden |
| MK | 1.71× | Music & Radio |
| N1 road (South Africa) | 1.69× | Travel & Leisure |
| Earth Fare | 4.87× | Shopping |
| Barclays Center | 5.05× | Sports |
| Eden Lake | 3.24× | Movies & TV |
| Business English | 2.06× | Business & Career |
| Paducah, Kentucky | 3.29× | Travel & Leisure |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Leverage (TV series) | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.97 |
| Risk Appetite | THRILL | 2.17 |
| Need for Security | CONSERVATISM | 1.92 |
| Family Orientation | CONSERVATISM | 1.55 |
| Quality Awareness | PREMIUM | 1.51 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.8% |
| United Kingdom | 4.6% |
| Germany | 3.2% |
See Self-directed IRA audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Self-directed IRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.