Rascasse Audience Intelligence

Self-directed IRA Audience in United States

A data profile of the people who buy, follow and care about Self-directed IRA in United States — modelled from more than twelve digital signal sources. Self-directed IRA has an estimated audience of 285,224 people in United States.

#13690among Topic in United States

The average Self-directed IRA fan in United States is 49.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Passive income, Roth IRA, Derivative (finance), with strongest over-indexing on Passive income (28.72× the country average).

Demographically, the Self-directed IRA audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self-directed IRA fan in United States is balanced, around 49.2 years old, with strong Career Orientation tendencies and a notable affinity for Passive income.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-directed IRA profile in United States.

Audience size
285K
in United States
Gender
53.4%♀
46.6% male
Age
49.2
average years
Country rank
#49609
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-directed IRA fans

53.4% are female, 46.6% are male, average age 49.2.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Self-directed IRA audience in United States
MetricValue
Female53.4%
Male46.6%
Average age49.2
Estimated audience size285,224
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the Self-directed IRA audience in United States
Age bracketShare%
16-198%
20-294%
30-399%
40-4937%
50+42%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Self-directed IRA audience comes from United States.

Worldwide audience distribution share by country for Self-directed IRA
CountryShare
United States84.8%
United Kingdom4.6%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-directed IRA audience in United States is strongest.

Fig. 05

Top regions by affinity

Self-directed IRA fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota<1K1.27×
02Colorado~6K1.26×
03Utah~3K1.23×
04Hawaii~2K1.23×
05Ohio~10K1.19×
06New Jersey~9K1.18×
07Arizona~7K1.15×
08California~40K1.13×
09Texas~30K1.12×
10Virginia~8K1.11×
11Idaho~2K1.10×
12North Carolina~9K1.08×
13Alaska<1K1.08×
14Montana<1K1.07×
15Florida~20K1.05×
16Georgia~9K1.05×
17Oregon~3K1.05×
18Washington~6K1.04×
19New Hampshire~1K1.04×
20New York~20K1.03×
21Maryland~5K1.03×
22Minnesota~4K1.02×
23Washington, District of Columbia<1K1.02×
24Connecticut~3K0.99×
25Kansas~2K0.98×
26Rhode Island<1K0.98×
27Delaware<1K0.98×
28Vermont<1K0.98×
29Tennessee~6K0.97×
30Massachusetts~5K0.97×
31Missouri~4K0.97×
32Maine<1K0.97×
33Arkansas~2K0.96×
34North Dakota<1K0.95×
35South Carolina~4K0.94×
36Oklahoma~3K0.94×
37Nevada~3K0.94×
38Nebraska~1K0.93×
39Illinois~9K0.92×
40Michigan~7K0.92×
41New Mexico~1K0.91×
42Pennsylvania~9K0.90×
43Wisconsin~4K0.90×
44Iowa~2K0.90×
45West Virginia~1K0.89×
46Indiana~5K0.87×
47Alabama~3K0.87×
48Kentucky~3K0.87×
49Louisiana~3K0.86×
50Mississippi~2K0.86×
Fig. 06

Affinity by region

Affinity by region — Self-directed IRA, United States
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-directed IRA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-directed IRA audience
#·InterestCategoryAffinity×
01Roth IRABusiness & Career46.72×
02Passive incomeBusiness & Career28.72×
03Derivative (finance)Business & Career28.27×
04Block chain (database)Technology & Electronics26.08×
05Gold as an investmentBusiness & Career24.73×
06Lamborghini UrusCars & Mobility14.87×
07Elderly careHealth12.34×
08401(k)Business & Career11.44×
09Social Security AdministrationBusiness & Career9.89×
10Retirement planningBusiness & Career9.70×
11CitibankBusiness & Career8.27×
12Commercial propertyBusiness & Career7.76×
13Private equityBusiness & Career7.57×
14InnovationBusiness & Career6.75×
15Renewable energyBusiness & Career5.12×
16Chuck NorrisMovies & TV4.92×
17Solar energyHome & Garden4.37×
18Mortgage loansBusiness & Career3.28×
19BankingBusiness & Career2.81×
20Donald TrumpPolitics & Society2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-directed IRA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-directed IRA audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.50×
Family OrientationCONSERVATISM3.39×
Need for SecurityCONSERVATISM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-directed IRA audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-directed IRA have in United States?

Self-directed IRA has an estimated audience of 285,224 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Self-directed IRA fans?

53.4% of Self-directed IRA fans are female, 46.6% are male, with an average age of 49.2 years.

03

Which brands do Self-directed IRA fans like most?

Self-directed IRA fans show strongest brand affinity for Passive income (28.72×), Roth IRA (46.72×), and Derivative (finance) (28.27×) over the country average.

04

Where do Self-directed IRA fans live in United States?

Self-directed IRA fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Self-directed IRA fans also like?

Beyond Self-directed IRA itself, the audience over-indexes on Roth IRA (46.72×), Derivative (finance) (28.27×), Innovation (6.75×), and Retirement planning (9.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Self-directed IRA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-directed IRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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