Rascasse Audience Intelligence

Certified Financial Planner Audience in United States

A data profile of the people who buy, follow and care about Certified Financial Planner in United States — modelled from more than twelve digital signal sources. Certified Financial Planner has an estimated audience of 1,356,438 people in United States.

#7645among Topic in United States#1318in Business & Career

The average Certified Financial Planner fan in United States is 47.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mortgage loans, Sustainable energy, Wells Fargo, with strongest over-indexing on Mortgage loans (5.25× the country average).

Demographically, the Certified Financial Planner audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Certified Financial Planner fan in United States is balanced, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Certified Financial Planner profile in United States.

Audience size
1.4M
in United States
Gender
46.5%♀
53.5% male
Age
47.5
average years
Country rank
#19099
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Certified Financial Planner fans

46.5% are female, 53.5% are male, average age 47.5.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Certified Financial Planner audience in United States
MetricValue
Female46.5%
Male53.5%
Average age47.5
Estimated audience size1,356,438
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Certified Financial Planner audience in United States
Age bracketShare%
16-199%
20-299%
30-3913%
40-4925%
50+44%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Certified Financial Planner audience comes from United States.

Worldwide audience distribution share by country for Certified Financial Planner
CountryShare
United States47.5%
India12.7%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Certified Financial Planner audience in United States is strongest.

Fig. 05

Top regions by affinity

Certified Financial Planner fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~50K1.95×
02Alabama~40K1.87×
03Georgia~70K1.66×
04Idaho~10K1.64×
05Ohio~70K1.59×
06Indiana~40K1.52×
07South Carolina~30K1.50×
08Mississippi~20K1.36×
09Nebraska~9K1.35×
10Iowa~10K1.28×
11Louisiana~20K1.23×
12Oklahoma~20K1.19×
13Kentucky~20K1.18×
14Utah~10K1.18×
15West Virginia~7K1.15×
16Pennsylvania~50K1.12×
17Oregon~20K1.09×
18Texas~100K1.08×
19Arkansas~10K1.06×
20Michigan~40K1.05×
21North Carolina~40K1.03×
22Colorado~20K1.03×
23Kansas~10K0.98×
24Missouri~20K0.97×
25Montana~4K0.94×
26Virginia~30K0.92×
27Wyoming~2K0.92×
28Illinois~40K0.91×
29Wisconsin~20K0.87×
30South Dakota~3K0.87×
31Florida~80K0.85×
32North Dakota~2K0.85×
33Minnesota~20K0.84×
34Hawaii~5K0.83×
35Washington, District of Columbia~3K0.82×
36Washington~20K0.80×
37New Mexico~5K0.77×
38Massachusetts~20K0.73×
39New Hampshire~4K0.73×
40Arizona~20K0.71×
41Maryland~20K0.71×
42Vermont~2K0.71×
43Connecticut~10K0.70×
44Nevada~9K0.67×
45Delaware~3K0.67×
46Rhode Island~3K0.63×
47New Jersey~20K0.62×
48Maine~3K0.61×
49California~90K0.58×
50New York~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Certified Financial Planner, United States
0.58×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Certified Financial Planner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Certified Financial Planner audience
#·InterestCategoryAffinity×
01Elderly careHealth11.50×
02Merrill LynchBusiness & Career10.89×
03Retail bankingBusiness & Career9.43×
04Retirement planningBusiness & Career8.72×
05Sustainable energyHome & Garden8.44×
06LinkedInInternet & Social Media7.27×
07Business schoolBusiness & Career7.27×
08Online bankingBusiness & Career6.67×
09Renewable energyBusiness & Career6.32×
10Mortgage loansBusiness & Career5.25×
11FedExBusiness & Career5.21×
12Home automationTechnology & Electronics4.99×
13First class travelTravel & Leisure4.90×
14Wells FargoBusiness & Career4.55×
15InnovationBusiness & Career4.44×
16QVCMovies & TV4.44×
17Vehicle insuranceCars & Mobility3.67×
18Solar energyHome & Garden3.41×
19AirbnbTravel & Leisure2.76×
20PinterestInternet & Social Media2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Certified Financial Planner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Certified Financial Planner audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.05×
Career OrientationPOWER2.88×
SustainabilityBALANCE2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Certified Financial Planner audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Pet OwnershipJOY0.81×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Certified Financial Planner have in United States?

Certified Financial Planner has an estimated audience of 1,356,438 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Certified Financial Planner fans?

46.5% of Certified Financial Planner fans are female, 53.5% are male, with an average age of 47.5 years.

03

Which brands do Certified Financial Planner fans like most?

Certified Financial Planner fans show strongest brand affinity for Mortgage loans (5.25×), Sustainable energy (8.44×), and Wells Fargo (4.55×) over the country average.

04

Where do Certified Financial Planner fans live in United States?

Certified Financial Planner fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Certified Financial Planner fans also like?

Beyond Certified Financial Planner itself, the audience over-indexes on Sustainable energy (8.44×), Wells Fargo (4.55×), Renewable energy (6.32×), and Retirement planning (8.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Certified Financial Planner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Certified Financial Planner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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