Rascasse Audience Intelligence

Traditional IRA Audience in United States

A data profile of the people who buy, follow and care about Traditional IRA in United States — modelled from more than twelve digital signal sources. Traditional IRA has an estimated audience of 500,682 people in United States.

#11381among Topic in United States#2267in Business & Career

The average Traditional IRA fan in United States is 46.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Crédit Agricole, Wawa Inc., Retirement planning, with strongest over-indexing on Crédit Agricole (322.07× the country average).

Demographically, the Traditional IRA audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Traditional IRA fan in United States is balanced, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for Crédit Agricole.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traditional IRA profile in United States.

Audience size
501K
in United States
Gender
49.8%♀
50.2% male
Age
46.8
average years
Country rank
#36609
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traditional IRA fans

49.8% are female, 50.2% are male, average age 46.8.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Traditional IRA audience in United States
MetricValue
Female49.8%
Male50.2%
Average age46.8
Estimated audience size500,682
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Traditional IRA audience in United States
Age bracketShare%
16-1914%
20-297%
30-3911%
40-4924%
50+44%
Fig. 04

Worldwide distribution

75.4%

of the worldwide Traditional IRA audience comes from United States.

Worldwide audience distribution share by country for Traditional IRA
CountryShare
United States75.4%
Canada10.5%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traditional IRA audience in United States is strongest.

Fig. 05

Top regions by affinity

Traditional IRA fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.34×
02California~70K1.29×
03Washington~10K1.28×
04Massachusetts~10K1.23×
05Hawaii~3K1.23×
06New Jersey~20K1.19×
07Virginia~10K1.18×
08Washington, District of Columbia~2K1.17×
09Maryland~9K1.09×
10Illinois~20K1.08×
11North Carolina~20K1.08×
12Oregon~6K1.08×
13Connecticut~5K1.07×
14New Hampshire~2K1.07×
15Alaska~1K1.07×
16Georgia~20K1.04×
17Texas~40K1.03×
18Pennsylvania~20K1.03×
19Colorado~8K1.02×
20North Dakota~1K1.02×
21Wisconsin~8K1.01×
22Vermont<1K1.01×
23Utah~4K1.00×
24Minnesota~7K0.99×
25Nebraska~2K0.98×
26Montana~1K0.98×
27Ohio~10K0.97×
28Iowa~4K0.96×
29Kansas~4K0.95×
30Louisiana~6K0.94×
31Nevada~5K0.94×
32Delaware~1K0.94×
33Michigan~10K0.93×
34Idaho~2K0.93×
35Maine~2K0.93×
36Rhode Island~1K0.93×
37South Dakota~1K0.93×
38Missouri~7K0.92×
39South Carolina~7K0.91×
40Florida~30K0.90×
41Tennessee~9K0.90×
42Indiana~8K0.90×
43Mississippi~4K0.90×
44Arizona~9K0.89×
45Alabama~6K0.89×
46Arkansas~4K0.89×
47West Virginia~2K0.89×
48Oklahoma~5K0.88×
49New Mexico~2K0.86×
50Kentucky~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Traditional IRA, United States
0.85×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traditional IRA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traditional IRA audience
#·InterestCategoryAffinity×
01Crédit AgricoleBusiness & Career322.07×
02Société GénéraleBusiness & Career309.52×
03Roth IRABusiness & Career54.52×
04Retirement planningBusiness & Career25.97×
05Gold as an investmentBusiness & Career21.57×
06Crazy, Stupid, Love.Movies & TV20.00×
07Wawa Inc.Shopping17.49×
08PensionBusiness & Career13.60×
09Elderly careHealth10.82×
10401(k)Business & Career8.70×
11Passive incomeBusiness & Career7.84×
12ConstitutionPolitics & Society7.33×
13RetirementBusiness & Career6.70×
14Retirement communityKids & Family5.36×
15Masters TournamentSports4.33×
16NASDAQBusiness & Career3.95×
17BankingBusiness & Career2.72×
18PinterestInternet & Social Media2.20×
19Home improvementHome & Garden2.04×
20Donald TrumpPolitics & Society1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traditional IRA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traditional IRA audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.96×
IndulgenceJOY2.50×
Career OrientationPOWER2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traditional IRA audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Traditional IRA have in United States?

Traditional IRA has an estimated audience of 500,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Traditional IRA fans?

49.8% of Traditional IRA fans are female, 50.2% are male, with an average age of 46.8 years.

03

Which brands do Traditional IRA fans like most?

Traditional IRA fans show strongest brand affinity for Crédit Agricole (322.07×), Wawa Inc. (17.49×), and Retirement planning (25.97×) over the country average.

04

Where do Traditional IRA fans live in United States?

Traditional IRA fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Traditional IRA fans also like?

Beyond Traditional IRA itself, the audience over-indexes on Wawa Inc. (17.49×), Retirement planning (25.97×), Société Générale (309.52×), and Roth IRA (54.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Traditional IRA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Traditional IRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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