Rascasse Audience Intelligence

Roth 401(k) Audience in United States

A data profile of the people who buy, follow and care about Roth 401(k) in United States — modelled from more than twelve digital signal sources. Roth 401(k) has an estimated audience of 1,016,727 people in United States.

#8613among Topic in United States#1390in Politics & Society

The average Roth 401(k) fan in United States is 51.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include 401(k), Roth IRA, Micro Center, with strongest over-indexing on 401(k) (14.86× the country average).

Demographically, the Roth 401(k) audience skews more male with an average age of 51.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roth 401(k) fan in United States is more male, around 51.2 years old, with strong Career Orientation tendencies and a notable affinity for 401(k).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roth 401(k) profile in United States.

Audience size
1M
in United States
Gender
44.4%♀
55.6% male
Age
51.2
average years
Country rank
#23411
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roth 401(k) fans

44.4% are female, 55.6% are male, average age 51.2.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Roth 401(k) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age51.2
Estimated audience size1,016,727
Fig. 03

Age distribution

Ø 51.2
average years
Age distribution of the Roth 401(k) audience in United States
Age bracketShare%
16-193%
20-296%
30-3911%
40-4923%
50+56%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Roth 401(k) audience comes from United States.

Worldwide audience distribution share by country for Roth 401(k)
CountryShare
United States81.8%
United Kingdom2.7%
Japan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roth 401(k) audience in United States is strongest.

Fig. 05

Top regions by affinity

Roth 401(k) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.32×
02California~100K1.26×
03Washington, District of Columbia~4K1.24×
04New York~70K1.23×
05Washington~20K1.22×
06Connecticut~10K1.18×
07Virginia~30K1.15×
08Illinois~40K1.14×
09New Jersey~30K1.14×
10Wisconsin~20K1.12×
11Minnesota~20K1.12×
12Hawaii~5K1.10×
13Iowa~9K1.08×
14Utah~10K1.06×
15Colorado~20K1.05×
16North Carolina~30K1.04×
17New Hampshire~4K1.04×
18Alaska~2K1.03×
19North Dakota~2K1.03×
20Georgia~30K1.02×
21Pennsylvania~30K1.01×
22Michigan~30K1.01×
23Maryland~20K1.01×
24Nebraska~5K1.01×
25Oregon~10K1.00×
26Kansas~8K1.00×
27Ohio~30K0.99×
28Tennessee~20K0.97×
29Missouri~20K0.97×
30Arkansas~8K0.97×
31Idaho~5K0.97×
32South Dakota~2K0.97×
33Indiana~20K0.96×
34Rhode Island~3K0.95×
35Vermont~2K0.95×
36Kentucky~10K0.94×
37Delaware~3K0.94×
38Texas~80K0.93×
39Maine~3K0.93×
40Arizona~20K0.91×
41South Carolina~10K0.91×
42Oklahoma~10K0.91×
43Nevada~9K0.91×
44Montana~3K0.91×
45Louisiana~10K0.90×
46Alabama~10K0.89×
47West Virginia~4K0.89×
48New Mexico~4K0.88×
49Florida~60K0.83×
50Mississippi~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Roth 401(k), United States
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roth 401(k) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roth 401(k) audience
#·InterestCategoryAffinity×
01Roth IRABusiness & Career29.40×
02Robert LewandowskiSports18.63×
03FC Schalke 04Sports18.22×
04Exchange-traded fundBusiness & Career16.10×
05401(k)Business & Career14.86×
06Roland GarrosSports13.88×
07Passive incomeBusiness & Career10.95×
08Borussia DortmundSports10.42×
09Micro CenterShopping8.36×
10A.C. MilanSports6.74×
11Retirement planningBusiness & Career4.77×
12FreelancerBusiness & Career4.77×
13Sustainable energyHome & Garden4.57×
14Financial adviserBusiness & Career4.51×
15NASDAQBusiness & Career4.23×
16FedExBusiness & Career3.39×
17InnovationBusiness & Career3.23×
18MSNNews2.10×
19Mortgage loansBusiness & Career2.09×
20NatureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roth 401(k) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roth 401(k) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.77×
Risk AppetiteTHRILL2.08×
Family OrientationCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roth 401(k) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
CreativityOPEN0.68×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roth 401(k) have in United States?

Roth 401(k) has an estimated audience of 1,016,727 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roth 401(k) fans?

44.4% of Roth 401(k) fans are female, 55.6% are male, with an average age of 51.2 years.

03

Which brands do Roth 401(k) fans like most?

Roth 401(k) fans show strongest brand affinity for 401(k) (14.86×), Roth IRA (29.4×), and Micro Center (8.36×) over the country average.

04

Where do Roth 401(k) fans live in United States?

Roth 401(k) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Roth 401(k) fans also like?

Beyond Roth 401(k) itself, the audience over-indexes on Roth IRA (29.4×), Micro Center (8.36×), Passive income (10.95×), and Exchange-traded fund (16.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Roth 401(k). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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