Roth 401(k) Audience in United States
Roth 401(k) has an estimated audience of 1,016,727 people in United States. 44.4% are female, 55.6% are male, average age 51.2. Top brand affinities: Emperor Entertainment Group, Penn & Teller, HispanicTV, Yoga Journal, Dental hygienist.
Top brand affinities include Emperor Entertainment Group, Penn & Teller, HispanicTV, with strongest over-indexing on Emperor Entertainment Group (18.63× the country average). Demographically, the Roth 401(k) audience skews more male with an average age of 51.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Politics & Society · Type: Topic
Demographics of Roth 401(k) fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 51.2 |
| Estimated audience size | 1,016,727 |
Audience persona
The typical Roth 401(k) fan in United States is more male, around 51.2 years old, with strong Career Orientation tendencies and a notable affinity for Emperor Entertainment Group.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emperor Entertainment Group | 18.63× | Business & Career |
| Penn & Teller | 11.25× | Movies & TV |
| HispanicTV | 32.64× | Movies & TV |
| Yoga Journal | 18.63× | Sports |
| Dental hygienist | 6.23× | Health |
| Governor of Michigan | 6.71× | Politics & Society |
| Litter box | 1.64× | Pets & Animals |
| Cam Ward | 2.88× | Sports |
| Jesse Plemons | 2.41× | Movies & TV |
| Goop | 3.68× | Internet & Social Media |
| Kendra Scott | 1.98× | Fashion & Accessoires |
| headspace | 5.97× | Health |
| Historic site | 2.67× | Arts & Culture |
| Lulu 黃路梓茵 | 1.67× | Movies & TV |
| Cherish (group) | 6.68× | Music & Radio |
| Wok | 3.98× | Food & Beverages |
| El Paso County, Colorado | 7.45× | Travel & Leisure |
| Vocal harmony | 2.59× | Music & Radio |
| Fairy godmother | 4.19× | Literature |
| Hibachi | 4.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.19 |
| Risk Appetite | THRILL | 2.02 |
| Need for Security | CONSERVATISM | 1.59 |
| Family Orientation | CONSERVATISM | 1.36 |
| Quality Awareness | PREMIUM | 1.34 |
| Social Media Usage | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.8% |
| United Kingdom | 2.7% |
| Japan | 2.4% |
See Roth 401(k) audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Roth 401(k). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.