BMW X2 Audience in United States
BMW X2 has an estimated audience of 393,878 people in United States. 33.9% are female, 66.1% are male, average age 41.1. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Hipster, Vocal harmony, Iyanla Vanzant, Equinix.
The average BMW X2 fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Hipster, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (170.63× the country average). Demographically, the BMW X2 audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW X2 fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 41.1 |
| Estimated audience size | 393,878 |
Audience persona
The typical BMW X2 fan in United States is more male, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 66,600 | 1.54× |
| Florida | 48,875 | 1.83× |
| Texas | 47,245 | 1.4× |
| New York | 37,505 | 1.7× |
| New Jersey | 19,026 | 1.9× |
| Illinois | 18,057 | 1.38× |
| Georgia | 17,311 | 1.43× |
| Pennsylvania | 17,300 | 1.3× |
| North Carolina | 13,005 | 1.1× |
| Massachusetts | 11,783 | 1.52× |
| Virginia | 11,501 | 1.2× |
| Ohio | 11,214 | 0.92× |
| Michigan | 10,251 | 1× |
| Maryland | 9,426 | 1.39× |
| South Carolina | 9,010 | 1.52× |
| Arizona | 8,430 | 1.05× |
| Washington | 8,051 | 1.02× |
| Tennessee | 6,853 | 0.87× |
| Connecticut | 6,634 | 1.68× |
| Colorado | 6,404 | 1.03× |
| Louisiana | 5,870 | 1.16× |
| Indiana | 5,570 | 0.77× |
| Missouri | 5,316 | 0.84× |
| Alabama | 5,135 | 0.93× |
| Minnesota | 4,473 | 0.79× |
| Wisconsin | 4,081 | 0.69× |
| Nevada | 4,028 | 1.06× |
| Oregon | 3,890 | 0.86× |
| Oklahoma | 3,368 | 0.77× |
| Kentucky | 3,269 | 0.66× |
| Utah | 2,692 | 0.76× |
| Mississippi | 2,659 | 0.82× |
| Arkansas | 2,609 | 0.8× |
| Washington, District of Columbia | 1,894 | 1.6× |
| Kansas | 1,886 | 0.61× |
| Hawaii | 1,859 | 1.1× |
| New Hampshire | 1,791 | 1.15× |
| Rhode Island | 1,564 | 1.25× |
| Iowa | 1,532 | 0.47× |
| New Mexico | 1,350 | 0.68× |
| Nebraska | 1,251 | 0.63× |
| West Virginia | 1,245 | 0.68× |
| Idaho | 1,190 | 0.6× |
| Delaware | 1,160 | 1.07× |
| Maine | 1,016 | 0.72× |
| Vermont | 504 | 0.73× |
| South Dakota | 441 | 0.48× |
| Alaska | 436 | 0.52× |
| Montana | 428 | 0.39× |
| North Dakota | 237 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 170.63× | Travel & Leisure |
| Hipster | 14.94× | Politics & Society |
| Vocal harmony | 6.41× | Music & Radio |
| Iyanla Vanzant | 20.08× | Business & Career |
| Equinix | 19.37× | Business & Career |
| Academy Award for Best Original Score | 23.46× | Movies & TV |
| Tipsy Elves | 12.3× | Shopping |
| Mathcore | 9.3× | Music & Radio |
| Arrietty | 16.39× | Movies & TV |
| Historic site | 4.48× | Arts & Culture |
| Google Home | 6.56× | Technology & Electronics |
| Iowa Hawkeyes | 7.99× | Sports |
| Governor of Michigan | 7.46× | Politics & Society |
| Grinch | 4.05× | Movies & TV |
| Israel | 2.04× | Travel & Leisure |
| Title Nine | 10.16× | Fashion & Accessoires |
| Goop | 4.74× | Internet & Social Media |
| N1 road (South Africa) | 3.53× | Travel & Leisure |
| Academy Award for Best Visual Effects | 10.47× | Movies & TV |
| Elsword | 12.34× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.71 |
| Family Orientation | CONSERVATISM | 1.6 |
| Risk Appetite | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.31 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.9% |
| Italy | 9.8% |
| Spain | 9.0% |
See BMW X2 audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does BMW X2 have in United States?
BMW X2 has an estimated audience of 393,878 people in United States, concentrated in California and Florida.
What is the gender split and age of BMW X2 fans?
33.9% of BMW X2 fans are female, 66.1% are male, with an average age of 41.1 years.
Which brands do BMW X2 fans like most?
BMW X2 fans show strongest brand affinity for Keene, New Hampshire (170.63×), Hipster (14.94×), and Vocal harmony (6.41×) over the country average.
Where do BMW X2 fans live in United States?
BMW X2 fans in United States are most concentrated in California (reach 66,600), Florida (reach 48,875), and Texas (reach 47,245). These three regions account for the largest share of the active audience.
What other brands do BMW X2 fans also like?
Beyond BMW X2 itself, the audience over-indexes on Hipster (14.94×), Vocal harmony (6.41×), Iyanla Vanzant (20.08×), and Equinix (19.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BMW X2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.