Body Positive Audience in United States

Body Positive logo

Body Positive has an estimated audience of 544,600 people in United States. 81.0% are female, 19.0% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Historic site, Product design, UK garage, Elsword.

The average Body Positive fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Historic site, Product design, with strongest over-indexing on Dog breed (5.71× the country average). Demographically, the Body Positive audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party · Subtype: Charity

Demographics of Body Positive fans

Demographic split for Body Positive audience in United States
MetricValue
Female81.0%
Male19.0%
Average age35.7
Estimated audience size544,600

Audience persona

The typical Body Positive fan in United States is more female, around 35.7 years old, with strong Mindfulness tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Body Positive in United States
RegionReachAffinity
California59,9041×
Texas38,6950.83×
New York29,7560.98×
Florida25,0650.68×
Maine20,60710.56×
Illinois15,6650.86×
Pennsylvania15,5200.85×
North Carolina14,8800.91×
Ohio13,5190.81×
Georgia13,0130.78×
Virginia12,7890.96×
Washington12,5221.15×
New Jersey12,0280.87×
Massachusetts10,9461.02×
Michigan10,6990.75×
Maryland9,8511.05×
Arizona9,4390.85×
Colorado8,0040.93×
Tennessee7,4510.68×
Indiana6,9630.7×
Wisconsin6,5530.8×
Missouri6,5070.74×
Oregon6,4221.03×
Minnesota6,2050.8×
Utah5,2941.09×
Louisiana5,2690.75×
Kentucky5,1350.75×
South Carolina5,0780.62×
Alabama4,7720.63×
Connecticut4,5800.84×
Oklahoma4,1050.68×
Nevada3,3320.63×
Arkansas3,1300.7×
Iowa2,9570.66×
Kansas2,8090.65×
Mississippi2,5630.57×
Nebraska1,9740.72×
Idaho1,9540.72×
Hawaii1,9250.82×
Washington, District of Columbia1,8031.1×
New Hampshire1,7980.84×
New Mexico1,5920.58×
West Virginia1,5210.6×
Montana1,4950.99×
Rhode Island1,4200.82×
Alaska1,0560.91×
Delaware9890.66×
Vermont9831.03×
North Dakota7740.69×
South Dakota7380.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Body Positive audience
BrandAffinityCategory
Dog breed5.71×Pets & Animals
Historic site7.88×Arts & Culture
Product design3.31×Business & Career
UK garage7.14×Music & Radio
Elsword20×Games
Vocal harmony5.12×Music & Radio
Electrolyte4.87×Health
Combat sport1.64×Sports
Home equity2×Home & Garden
Fairy godmother6.93×Literature
Mathcore6.85×Music & Radio
Grinch3.35×Movies & TV
Isometric exercise7.19×Sports
Goop4.33×Internet & Social Media
JDSU2.41×Business & Career
Halsey, Oregon6.08×Travel & Leisure
Governor of Michigan4.94×Politics & Society
La Jolla6.04×Travel & Leisure
Stamp collecting3.09×Home & Garden
Harlow7.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Body Positive audience
TraitClusterScore
MindfulnessBALANCE2.02
Pet OwnershipJOY1.81
TravellingTHRILL1.6
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.55
IndulgenceJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Body Positive
CountryShare
United States51.5%
Germany9.2%
Italy7.5%

See Body Positive audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Body Positive have in United States?

Body Positive has an estimated audience of 544,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Body Positive fans?

81.0% of Body Positive fans are female, 19.0% are male, with an average age of 35.7 years.

Which brands do Body Positive fans like most?

Body Positive fans show strongest brand affinity for Dog breed (5.71×), Historic site (7.88×), and Product design (3.31×) over the country average.

Where do Body Positive fans live in United States?

Body Positive fans in United States are most concentrated in California (reach 59,904), Texas (reach 38,695), and New York (reach 29,756). These three regions account for the largest share of the active audience.

What other brands do Body Positive fans also like?

Beyond Body Positive itself, the audience over-indexes on Historic site (7.88×), Product design (3.31×), UK garage (7.14×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Body Positive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.