boygenius Audience in United States
boygenius has an estimated audience of 340,136 people in United States. 53.8% are female, 46.2% are male, average age 34.3. Top brand affinities: Dog breed, Goop, Home construction, Combat sport, Elsword.
Top brand affinities include Dog breed, Goop, Home construction, with strongest over-indexing on Dog breed (1.84× the country average). Demographically, the boygenius audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of boygenius fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 34.3 |
| Estimated audience size | 340,136 |
Audience persona
The typical boygenius fan in United States is balanced, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.84× | Pets & Animals |
| Goop | 7.39× | Internet & Social Media |
| Home construction | 1.69× | Home & Garden |
| Combat sport | 1.83× | Sports |
| Elsword | 17.37× | Games |
| Grinch | 4.16× | Movies & TV |
| Historic site | 4.07× | Arts & Culture |
| Home staging | 4.92× | Home & Garden |
| Product design | 1.81× | Business & Career |
| Vocal harmony | 4.14× | Music & Radio |
| Queens College, City University of New York | 5.86× | Business & Career |
| Mathcore | 6.02× | Music & Radio |
| Gloria | 6× | Music & Radio |
| No Escape (1994 film) | 7.76× | Movies & TV |
| Kazuo Ishiguro | 12.48× | Literature |
| Governor of Michigan | 4.93× | Politics & Society |
| Bank account | 1.64× | Business & Career |
| Guy Fieri | 2.47× | Movies & TV |
| Salman Khan | 5.06× | Movies & TV |
| Harlow | 7.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.57 |
| Extroversion | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.44 |
| Mindfulness | BALANCE | 1.16 |
| Tradition | CONSERVATISM | 1.16 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.3% |
| United Kingdom | 8.5% |
| Canada | 6.7% |
See boygenius audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for boygenius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.