Brad Bird Audience in United States

Brad Bird logo

Brad Bird has an estimated audience of 420,387 people in United States. 55.1% are female, 44.9% are male, average age 26.7. Top regions: California, Texas, Florida. Top brand affinities: Kelly Osbourne, Josh Hutcherson, The Incredibles, Daniel Day-Lewis, Scooby-Doo.

The average Brad Bird fan in United States is 26.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kelly Osbourne, Josh Hutcherson, The Incredibles, with strongest over-indexing on Kelly Osbourne (15.99× the country average). Demographically, the Brad Bird audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Brad Bird fans

Demographic split for Brad Bird audience in United States
MetricValue
Female55.1%
Male44.9%
Average age26.7
Estimated audience size420,387

Audience persona

The typical Brad Bird fan in United States is more female, around 26.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kelly Osbourne.

Top regions in United States

Top regions ranked by reach for Brad Bird in United States
RegionReachAffinity
California62,1101.34×
Texas37,4391.04×
Florida26,9830.95×
New York21,5570.92×
Illinois14,5141.04×
Pennsylvania13,2640.94×
Georgia12,1170.94×
Ohio12,0500.93×
North Carolina11,5340.91×
Michigan10,8750.99×
Washington10,5481.25×
Virginia9,4990.93×
New Jersey9,3940.88×
Arizona9,3631.09×
Tennessee8,5991.02×
Indiana8,1191.06×
Colorado7,7241.17×
Massachusetts7,6630.93×
Missouri7,5991.12×
Maryland6,7500.93×
Utah6,5971.75×
Oregon6,3941.33×
Wisconsin6,3501×
Minnesota6,1281.02×
South Carolina5,6990.9×
Kentucky5,2260.99×
Oklahoma5,0361.08×
Alabama4,8770.83×
Louisiana4,4940.83×
Nevada4,3181.06×
Connecticut4,1290.98×
Kansas3,5921.08×
Arkansas3,4901.01×
Iowa3,4400.99×
Idaho2,7641.31×
Mississippi2,7610.8×
New Mexico2,1021×
Nebraska2,0310.96×
New Hampshire1,6350.99×
Hawaii1,5600.86×
Montana1,5091.29×
West Virginia1,5080.77×
Maine1,3890.92×
Rhode Island1,1550.86×
Washington, District of Columbia1,0560.84×
Delaware9940.86×
Alaska7810.87×
South Dakota7590.78×
Vermont7280.99×
North Dakota7200.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brad Bird audience
BrandAffinityCategory
Kelly Osbourne15.99×Music & Radio
Josh Hutcherson20×Movies & TV
The Incredibles24.7×Movies & TV
Daniel Day-Lewis18.5×Movies & TV
Scooby-Doo5.94×Movies & TV
Zootopia13.14×Movies & TV
Rachel Weisz17.43×Movies & TV
Michael Fassbender20×Movies & TV
Superman2.79×Movies & TV
Kia Sportage20×Cars & Mobility
Circle K6.19×Shopping
Harry Potter2.91×Movies & TV
James McAvoy15.06×Movies & TV
Cameron Boyce10.86×Movies & TV
Autism Awareness6.93×Health
Google Maps2.8×Internet & Social Media
Diabetes mellitus awareness4.61×Health
Haribo15.23×Food & Beverages
Debby Ryan12.03×Movies & TV
Honda HR-V16.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brad Bird audience
TraitClusterScore
Luxury OrientationPREMIUM1.6
LGBTQ+ IdentityOPEN1.57
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.45
SustainabilityBALANCE1.37
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Brad Bird
CountryShare
United States61.0%
United Kingdom6.6%
Canada6.1%

See Brad Bird audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Brad Bird have in United States?

Brad Bird has an estimated audience of 420,387 people in United States, concentrated in California and Texas.

What is the gender split and age of Brad Bird fans?

55.1% of Brad Bird fans are female, 44.9% are male, with an average age of 26.7 years.

Which brands do Brad Bird fans like most?

Brad Bird fans show strongest brand affinity for Kelly Osbourne (15.99×), Josh Hutcherson (20×), and The Incredibles (24.7×) over the country average.

Where do Brad Bird fans live in United States?

Brad Bird fans in United States are most concentrated in California (reach 62,110), Texas (reach 37,439), and Florida (reach 26,983). These three regions account for the largest share of the active audience.

What other brands do Brad Bird fans also like?

Beyond Brad Bird itself, the audience over-indexes on Josh Hutcherson (20×), The Incredibles (24.7×), Daniel Day-Lewis (18.5×), and Scooby-Doo (5.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Bird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.