Rascasse Audience Intelligence

Brad Bird Audience in United States

A data profile of the people who buy, follow and care about Brad Bird in United States — modelled from more than twelve digital signal sources. Brad Bird has an estimated audience of 420,967 people in United States.

#98among Director in United States#9958among Person in United States#7458in Movies & TV

The average Brad Bird fan in United States is 26.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, The Incredibles, Zootopia, with strongest over-indexing on Kelly Osbourne (16.31× the country average).

Demographically, the Brad Bird audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brad Bird fan in United States is more female, around 26.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Kelly Osbourne.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brad Bird profile in United States.

Audience size
421K
in United States
Gender
55.1%♀
44.9% male
Age
26.7
average years
Country rank
#40454
Person in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brad Bird fans

55.1% are female, 44.9% are male, average age 26.7.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Brad Bird audience in United States
MetricValue
Female55.1%
Male44.9%
Average age26.7
Estimated audience size420,967
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Brad Bird audience in United States
Age bracketShare%
16-1963%
20-2916%
30-398%
40-497%
50+6%
Fig. 04

Worldwide distribution

60.6%

of the worldwide Brad Bird audience comes from United States.

Worldwide audience distribution share by country for Brad Bird
CountryShare
United States60.6%
United Kingdom6.7%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brad Bird audience in United States is strongest.

Fig. 05

Top regions by affinity

Brad Bird fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.69×
02California~60K1.28×
03Idaho~3K1.26×
04Oregon~6K1.25×
05Montana~1K1.25×
06Washington~10K1.16×
07Colorado~7K1.11×
08Arizona~9K1.10×
09Oklahoma~5K1.10×
10Missouri~7K1.09×
11Kansas~4K1.08×
12Indiana~8K1.06×
13Nevada~4K1.03×
14Alaska<1K1.03×
15Iowa~4K1.02×
16Texas~40K1.01×
17New Mexico~2K1.01×
18Tennessee~8K1.00×
19Minnesota~6K1.00×
20Nebraska~2K1.00×
21New Hampshire~2K1.00×
22Vermont<1K1.00×
23Wisconsin~6K0.99×
24Kentucky~5K0.99×
25Arkansas~3K0.99×
26Illinois~10K0.98×
27North Dakota<1K0.96×
28Michigan~10K0.95×
29Maine~1K0.94×
30South Dakota<1K0.94×
31Connecticut~4K0.93×
32Pennsylvania~10K0.92×
33Maryland~7K0.92×
34Rhode Island~1K0.92×
35Georgia~10K0.91×
36Ohio~10K0.91×
37North Carolina~10K0.91×
38Florida~30K0.90×
39Virginia~9K0.90×
40Massachusetts~7K0.90×
41South Carolina~6K0.90×
42Hawaii~2K0.90×
43Delaware~1K0.90×
44Alabama~5K0.89×
45New York~20K0.88×
46New Jersey~9K0.86×
47Washington, District of Columbia~1K0.86×
48Louisiana~5K0.85×
49Mississippi~3K0.85×
50West Virginia~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Brad Bird, United States
0.85×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brad Bird audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brad Bird audience
#·InterestCategoryAffinity×
01The IncrediblesMovies & TV22.89×
02Michael FassbenderMovies & TV20.00×
03Kelly OsbourneMusic & Radio16.31×
04ZootopiaMovies & TV13.71×
05Meet the RobinsonsMovies & TV13.45×
06James McAvoyMovies & TV12.05×
07MonstersMovies & TV10.58×
08Melanie LynskeyMovies & TV10.19×
09Cameron BoyceMovies & TV9.48×
10Al Nassr FCSports9.26×
11DumboMovies & TV8.78×
12Elijah WoodMovies & TV8.77×
13Anne HathawayMovies & TV6.93×
14Pizza HutFood & Beverages4.34×
15SubwayFood & Beverages3.97×
16WhataburgerFood & Beverages3.64×
17Scooby-DooMovies & TV3.39×
18Apple TVMovies & TV3.31×
19Domino's PizzaFood & Beverages3.27×
20McDonald'sFood & Beverages2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brad Bird audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brad Bird audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
PatriotismCONSERVATISM1.65×
Urban LifestyleOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brad Bird audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Design AffinityPREMIUM0.70×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brad Bird have in United States?

Brad Bird has an estimated audience of 420,967 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brad Bird fans?

55.1% of Brad Bird fans are female, 44.9% are male, with an average age of 26.7 years.

03

Which brands do Brad Bird fans like most?

Brad Bird fans show strongest brand affinity for Kelly Osbourne (16.31×), The Incredibles (22.89×), and Zootopia (13.71×) over the country average.

04

Where do Brad Bird fans live in United States?

Brad Bird fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Brad Bird fans also like?

Beyond Brad Bird itself, the audience over-indexes on The Incredibles (22.89×), Zootopia (13.71×), Pizza Hut (4.34×), and Michael Fassbender (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Bird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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