Breathability Audience in United States

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Breathability has an estimated audience of 1,546,401 people in United States. 40.6% are female, 59.4% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Highland games, Atkins diet, Cachorro, Nasal cavity.

The average Breathability fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Highland games, Atkins diet, with strongest over-indexing on Alaska (1.6× the country average). Demographically, the Breathability audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Breathability fans

Demographic split for Breathability audience in United States
MetricValue
Female40.6%
Male59.4%
Average age46.5
Estimated audience size1,546,401

Audience persona

The typical Breathability fan in United States is more male, around 46.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Breathability in United States
RegionReachAffinity
California254,9641.5×
Texas124,0560.93×
Florida106,8801.02×
New York100,4111.16×
Illinois45,2500.88×
Pennsylvania43,0750.83×
Georgia42,4750.89×
North Carolina41,9120.9×
Ohio39,9270.84×
New Jersey36,9500.94×
Michigan35,2300.87×
Virginia34,7450.92×
Washington31,8011.03×
Massachusetts27,4120.9×
Arizona26,8240.85×
Maryland24,6930.93×
Tennessee24,3100.78×
Oregon22,1981.25×
Colorado21,6570.89×
Wisconsin21,1150.91×
Indiana20,5770.73×
Missouri20,4030.82×
Minnesota18,4640.83×
Louisiana18,2760.92×
South Carolina17,5990.76×
Alabama17,5440.81×
Kentucky15,3780.79×
Oklahoma13,3940.78×
Utah13,3220.96×
Nevada12,7270.85×
Connecticut12,3890.8×
Kansas10,7760.88×
Mississippi10,2770.81×
Arkansas9,7010.76×
Iowa8,8350.69×
West Virginia6,8940.96×
Idaho6,8560.88×
Hawaii6,5490.99×
Alaska6,3501.92×
New Hampshire6,1171×
Nebraska5,5620.72×
Montana5,5361.29×
South Dakota5,4641.53×
North Dakota5,3201.67×
Wyoming5,1482.25×
New Mexico5,1070.66×
Rhode Island5,0631.03×
Maine5,0600.91×
Vermont4,9801.83×
Delaware4,5341.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breathability audience
BrandAffinityCategory
Alaska1.6×Travel & Leisure
Highland games2.98×Sports
Atkins diet1.56×Health
Cachorro1.64×Pets & Animals
Nasal cavity2.19×Health
Hypothec2.72×Business & Career
Bulacan3.43×Travel & Leisure
Box lacrosse1.68×Sports
Fast Five1.57×Movies & TV
Irrigation sprinkler1.84×Home & Garden
Bruklinas3.13×Travel & Leisure
Thom Browne1.71×Fashion & Accessoires
New York Harbor2.14×Travel & Leisure
Judge Dredd (film)1.88×Movies & TV
Sacred Heart Catholic Church (Dubuque, Iowa)1.63×Politics & Society
California University of Pennsylvania2.63×Business & Career
Church Community Builder6.87×Technology & Electronics
Dubuque, Iowa1.73×Travel & Leisure
Igor Stravinsky2.45×Music & Radio
Cedar Falls, Iowa1.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breathability audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
SustainabilityBALANCE1.98
TravellingTHRILL1.6
Sports ActivityPOWER1.47
Design AffinityPREMIUM1.41
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Breathability
CountryShare
United States42.8%
Taiwan23.1%
Hong Kong8.5%

See Breathability audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Breathability have in United States?

Breathability has an estimated audience of 1,546,401 people in United States, concentrated in California and Texas.

What is the gender split and age of Breathability fans?

40.6% of Breathability fans are female, 59.4% are male, with an average age of 46.5 years.

Which brands do Breathability fans like most?

Breathability fans show strongest brand affinity for Alaska (1.6×), Highland games (2.98×), and Atkins diet (1.56×) over the country average.

Where do Breathability fans live in United States?

Breathability fans in United States are most concentrated in California (reach 254,964), Texas (reach 124,056), and Florida (reach 106,880). These three regions account for the largest share of the active audience.

What other brands do Breathability fans also like?

Beyond Breathability itself, the audience over-indexes on Highland games (2.98×), Atkins diet (1.56×), Cachorro (1.64×), and Nasal cavity (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breathability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.