Rascasse Audience Intelligence

British rock Audience in United States

A data profile of the people who buy, follow and care about British rock in United States — modelled from more than twelve digital signal sources. British rock has an estimated audience of 299,366 people in United States.

#450among Musical genre in United States#13491among Topic in United States#7069in Music & Radio

The average British rock fan in United States is 47.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tuckernuck, Mick Jagger, Genesis (band), with strongest over-indexing on Tuckernuck (47.56× the country average).

Demographically, the British rock audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British rock fan in United States is more male, around 47.7 years old, with strong Tradition tendencies and a notable affinity for Tuckernuck.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British rock profile in United States.

Audience size
299K
in United States
Gender
36.0%♀
64.0% male
Age
47.7
average years
Country rank
#48455
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British rock fans

36.0% are female, 64.0% are male, average age 47.7.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for British rock audience in United States
MetricValue
Female36.0%
Male64.0%
Average age47.7
Estimated audience size299,366
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the British rock audience in United States
Age bracketShare%
16-1912%
20-298%
30-3911%
40-4920%
50+49%
Fig. 04

Worldwide distribution

29.4%

of the worldwide British rock audience comes from United States.

Worldwide audience distribution share by country for British rock
CountryShare
United States29.4%
United Kingdom19.8%
France11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British rock audience in United States is strongest.

Fig. 05

Top regions by affinity

British rock fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.48×
02Alaska<1K1.47×
03North Dakota<1K1.28×
04Montana<1K1.19×
05South Dakota<1K1.18×
06Maine~1K1.13×
07New Hampshire~1K1.12×
08Delaware<1K1.11×
09West Virginia~2K1.10×
10Rhode Island~1K1.10×
11Hawaii~1K1.07×
12Idaho~2K1.06×
13Nebraska~2K1.06×
14Washington, District of Columbia<1K1.05×
15New Mexico~2K1.04×
16Arkansas~2K1.01×
17Mississippi~2K1.01×
18Kansas~2K0.98×
19Iowa~2K0.97×
20Oklahoma~3K0.95×
21Utah~3K0.94×
22Louisiana~4K0.93×
23Kentucky~3K0.93×
24Connecticut~3K0.93×
25Nevada~3K0.93×
26Alabama~4K0.91×
27Oregon~3K0.91×
28South Carolina~4K0.90×
29Missouri~4K0.89×
30Wisconsin~4K0.89×
31Minnesota~4K0.89×
32Tennessee~5K0.88×
33Indiana~5K0.88×
34Maryland~4K0.87×
35Colorado~4K0.87×
36Arizona~5K0.86×
37Massachusetts~5K0.86×
38Washington~5K0.85×
39Michigan~7K0.84×
40New Jersey~6K0.83×
41Virginia~6K0.83×
42Ohio~8K0.82×
43Georgia~7K0.81×
44North Carolina~7K0.81×
45Pennsylvania~8K0.80×
46Illinois~8K0.78×
47New York~10K0.72×
48Florida~10K0.70×
49California~20K0.67×
50Texas~20K0.66×
Fig. 06

Affinity by region

Affinity by region — British rock, United States
0.66×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British rock audience
#·InterestCategoryAffinity×
01TuckernuckShopping47.56×
02Mick JaggerMusic & Radio25.40×
03Judas PriestMusic & Radio20.23×
04Eddie Van HalenMusic & Radio16.00×
05Billy IdolMusic & Radio14.74×
06Axl RoseMusic & Radio13.81×
07Glam rockMusic & Radio12.52×
08Scorpions (band)Music & Radio12.50×
09Robert PlantMusic & Radio12.21×
10Alice Cooper (band)Music & Radio11.87×
11Yoko OnoMusic & Radio11.50×
12Genesis (band)Music & Radio10.97×
13Fleetwood MacMusic & Radio9.23×
14John LennonMusic & Radio8.61×
15Thrash metalMusic & Radio7.54×
16Ozzy OsbourneMusic & Radio7.16×
17Graphic novelLiterature6.41×
18Kelly OsbourneMusic & Radio5.90×
19Folk musicMusic & Radio4.41×
20TicketmasterTravel & Leisure4.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British rock audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.31×
PatriotismCONSERVATISM2.17×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British rock audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.86×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British rock have in United States?

British rock has an estimated audience of 299,366 people in United States, concentrated in California and Texas.

02

What is the gender split and age of British rock fans?

36.0% of British rock fans are female, 64.0% are male, with an average age of 47.7 years.

03

Which brands do British rock fans like most?

British rock fans show strongest brand affinity for Tuckernuck (47.56×), Mick Jagger (25.4×), and Genesis (band) (10.97×) over the country average.

04

Where do British rock fans live in United States?

British rock fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do British rock fans also like?

Beyond British rock itself, the audience over-indexes on Mick Jagger (25.4×), Genesis (band) (10.97×), Billy Idol (14.74×), and Eddie Van Halen (16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for British rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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