British rock Audience in United States

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British rock has an estimated audience of 299,366 people in United States. 36.0% are female, 64.0% are male, average age 47.7. Top regions: California, Texas, New York. Top brand affinities: Israel, JibJab, Winemaking, Home equity, Product design.

The average British rock fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, JibJab, Winemaking, with strongest over-indexing on Israel (12.22× the country average). Demographically, the British rock audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of British rock fans

Demographic split for British rock audience in United States
MetricValue
Female36.0%
Male64.0%
Average age47.7
Estimated audience size299,366

Audience persona

The typical British rock fan in United States is more male, around 47.7 years old, with strong Tradition tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for British rock in United States
RegionReachAffinity
California16,1100.49×
Texas10,4530.41×
New York8,2230.49×
Florida7,8060.39×
Illinois4,1010.41×
North Carolina4,0070.44×
Georgia3,6690.4×
Pennsylvania3,4980.35×
Massachusetts3,4950.59×
Washington3,2800.55×
Ohio3,0700.33×
New Jersey3,0560.4×
Virginia2,7990.38×
Mississippi2,6081.06×
Michigan2,4450.31×
Arizona2,3420.38×
Indiana2,3210.42×
Louisiana2,3190.6×
Arkansas2,3170.94×
Oklahoma2,2660.68×
Kentucky2,2300.59×
Tennessee2,2280.37×
Colorado2,2240.47×
Alabama2,1580.52×
West Virginia2,1531.54×
Alaska2,1483.35×
South Carolina2,0410.45×
Kansas1,9890.84×
Idaho1,9881.32×
Utah1,9720.74×
Missouri1,9260.4×
Hawaii1,8991.48×
Iowa1,8880.77×
Montana1,8732.25×
South Dakota1,8492.67×
Oregon1,8420.54×
Wisconsin1,8240.4×
Maryland1,8100.35×
North Dakota1,8002.93×
New Hampshire1,7741.5×
Wyoming1,7423.92×
Nebraska1,7371.16×
Connecticut1,7340.58×
New Mexico1,7281.15×
Nevada1,7220.59×
Rhode Island1,7131.8×
Maine1,7121.6×
Vermont1,6853.21×
Minnesota1,6300.38×
Delaware1,5341.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British rock audience
BrandAffinityCategory
Israel12.22×Travel & Leisure
JibJab9.77×Internet & Social Media
Winemaking6.67×Food & Beverages
Home equity2.65×Home & Garden
Product design2.59×Business & Career
Home Delivery3.71×Food & Beverages
Columbia, Missouri9.04×Travel & Leisure
Scratching post8.4×Pets & Animals
Glue logic8.55×Technology & Electronics
Monogram3.21×Home & Garden
UK garage4.26×Music & Radio
Gilberto Sta Rosa14.68×Music & Radio
Elsword12.4×Games
Unique Gifts1.8×Shopping
Pediatric Hematology and Oncology9.4×Health
Home staging3.76×Home & Garden
KiwiCo4.85×Kids & Family
Moquegua8.65×Travel & Leisure
Jeep Grand Cherokee (WJ)4.28×Cars & Mobility
Endless Space16.38×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British rock audience
TraitClusterScore
TraditionCONSERVATISM2.35
Risk AppetiteTHRILL1.63
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.35
PatriotismCONSERVATISM1.33
MindfulnessBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for British rock
CountryShare
United States29.4%
United Kingdom19.8%
France11.5%

See British rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does British rock have in United States?

British rock has an estimated audience of 299,366 people in United States, concentrated in California and Texas.

What is the gender split and age of British rock fans?

36.0% of British rock fans are female, 64.0% are male, with an average age of 47.7 years.

Which brands do British rock fans like most?

British rock fans show strongest brand affinity for Israel (12.22×), JibJab (9.77×), and Winemaking (6.67×) over the country average.

Where do British rock fans live in United States?

British rock fans in United States are most concentrated in California (reach 16,110), Texas (reach 10,453), and New York (reach 8,223). These three regions account for the largest share of the active audience.

What other brands do British rock fans also like?

Beyond British rock itself, the audience over-indexes on JibJab (9.77×), Winemaking (6.67×), Home equity (2.65×), and Product design (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.