British rock Audience in United States

British rock logo

British rock has an estimated audience of 299,366 people in United States. 36.0% are female, 64.0% are male, average age 47.7. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Tuckernuck, Microblogging, Singer-songwriter.

The average British rock fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Tuckernuck, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the British rock audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of British rock fans

Demographic split for British rock audience in United States
MetricValue
Female36.0%
Male64.0%
Average age47.7
Estimated audience size299,366

Audience persona

The typical British rock fan in United States is more male, around 47.7 years old, with strong Tradition tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for British rock in United States
RegionReachAffinity
California16,1100.49×
Texas10,4530.41×
New York8,2230.49×
Florida7,8060.39×
Illinois4,1010.41×
North Carolina4,0070.44×
Georgia3,6690.4×
Pennsylvania3,4980.35×
Massachusetts3,4950.59×
Washington3,2800.55×
Ohio3,0700.33×
New Jersey3,0560.4×
Virginia2,7990.38×
Mississippi2,6081.06×
Michigan2,4450.31×
Arizona2,3420.38×
Indiana2,3210.42×
Louisiana2,3190.6×
Arkansas2,3170.94×
Oklahoma2,2660.68×
Kentucky2,2300.59×
Tennessee2,2280.37×
Colorado2,2240.47×
Alabama2,1580.52×
West Virginia2,1531.54×
Alaska2,1483.35×
South Carolina2,0410.45×
Kansas1,9890.84×
Idaho1,9881.32×
Utah1,9720.74×
Missouri1,9260.4×
Hawaii1,8991.48×
Iowa1,8880.77×
Montana1,8732.25×
South Dakota1,8492.67×
Oregon1,8420.54×
Wisconsin1,8240.4×
Maryland1,8100.35×
North Dakota1,8002.93×
New Hampshire1,7741.5×
Wyoming1,7423.92×
Nebraska1,7371.16×
Connecticut1,7340.58×
New Mexico1,7281.15×
Nevada1,7220.59×
Rhode Island1,7131.8×
Maine1,7121.6×
Vermont1,6853.21×
Minnesota1,6300.38×
Delaware1,5341.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British rock audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Tuckernuck35.11×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Genesis (band)11.96×Music & Radio
Income tax13.19×Business & Career
United States national football team17.97×Sports
Mick Jagger16.02×Music & Radio
MSN3.65×News
Keith Richards18.43×Music & Radio
John Lennon10.67×Music & Radio
Eddie Van Halen16.4×Music & Radio
Alice Cooper (band)14.25×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Brian May18.4×Music & Radio
Robert Plant13.08×Music & Radio
Anime and manga fandom4.21×Literature
Staples (Canada)3.5×Business & Career
Thrash metal7.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British rock audience
TraitClusterScore
TraditionCONSERVATISM2.35
Risk AppetiteTHRILL1.63
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.35
PatriotismCONSERVATISM1.33
MindfulnessBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for British rock
CountryShare
United States29.4%
United Kingdom19.8%
France11.5%

See British rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does British rock have in United States?

British rock has an estimated audience of 299,366 people in United States, concentrated in California and Texas.

What is the gender split and age of British rock fans?

36.0% of British rock fans are female, 64.0% are male, with an average age of 47.7 years.

Which brands do British rock fans like most?

British rock fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Tuckernuck (35.11×) over the country average.

Where do British rock fans live in United States?

British rock fans in United States are most concentrated in California (reach 16,110), Texas (reach 10,453), and New York (reach 8,223). These three regions account for the largest share of the active audience.

What other brands do British rock fans also like?

Beyond British rock itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Tuckernuck (35.11×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.