Brookings Institution Audience in United States

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Brookings Institution has an estimated audience of 324,299 people in United States. 33.7% are female, 66.3% are male, average age 44.0. Top regions: California, New York, Virginia. Top brand affinities: Keene, New Hampshire, Albany County, New York, Business English, Wok, Governor of Michigan.

The average Brookings Institution fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Virginia. Top brand affinities include Keene, New Hampshire, Albany County, New York, Business English, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Brookings Institution audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Brookings Institution fans

Demographic split for Brookings Institution audience in United States
MetricValue
Female33.7%
Male66.3%
Average age44.0
Estimated audience size324,299

Audience persona

The typical Brookings Institution fan in United States is more male, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Brookings Institution in United States
RegionReachAffinity
California25,3960.71×
New York22,6221.25×
Virginia17,1432.17×
Washington, District of Columbia16,26316.68×
Maryland12,7732.29×
Texas11,8540.43×
Florida9,9980.46×
Massachusetts9,6091.5×
Pennsylvania8,8200.81×
Illinois8,2730.77×
North Carolina7,1990.74×
New Jersey6,6510.81×
Georgia6,4480.65×
Ohio5,7960.58×
Michigan5,1970.61×
Washington4,8070.74×
Connecticut3,7591.16×
Indiana3,7460.63×
Colorado3,4980.68×
Missouri3,4660.66×
Tennessee3,2010.49×
Minnesota3,0160.65×
Arizona3,0130.46×
Wisconsin2,7890.57×
Oregon2,6950.72×
South Carolina2,0940.43×
Kentucky1,6320.4×
Alabama1,6300.36×
Utah1,5840.55×
Louisiana1,5670.37×
Oklahoma1,3310.37×
New Hampshire1,3231.04×
Iowa1,3200.49×
Nevada1,2120.39×
Kansas1,1770.46×
Rhode Island1,1421.11×
Maine1,0770.93×
Arkansas8860.33×
Vermont8171.43×
New Mexico7730.48×
Mississippi7660.29×
Idaho7140.44×
Nebraska7130.44×
Delaware6510.73×
Hawaii6200.44×
West Virginia6120.41×
Montana4370.49×
South Dakota3530.47×
Alaska2700.39×
North Dakota1760.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brookings Institution audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Albany County, New York22.34×Travel & Leisure
Business English8.08×Business & Career
Wok8.03×Food & Beverages
Governor of Michigan8.63×Politics & Society
Grace Slick9.66×Music & Radio
Natural rubber2.22×Cars & Mobility
Google Home6.72×Technology & Electronics
Goma18.09×Travel & Leisure
Cherish (group)10.44×Music & Radio
El Paso County, Colorado11.87×Travel & Leisure
Alaska1.55×Travel & Leisure
headspace8.18×Health
Ira Glass15.11×Music & Radio
Guitarist (magazine)9.66×Music & Radio
Goop4.47×Internet & Social Media
Solo climbing4.86×Sports
Final Fantasy VII (Famicom)9.93×Games
TV Fanatic7.23×Movies & TV
Necktie3.38×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brookings Institution audience
TraitClusterScore
SustainabilityBALANCE2.89
Early Adopter MentalityPOWER2.19
PatriotismCONSERVATISM2.13
Need for SecurityCONSERVATISM1.92
IndividualismJOY1.79
Career OrientationPOWER1.72

Worldwide distribution

Worldwide audience distribution share by country for Brookings Institution
CountryShare
United States83.2%
United Kingdom2.9%
Canada2.5%

See Brookings Institution audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Brookings Institution have in United States?

Brookings Institution has an estimated audience of 324,299 people in United States, concentrated in California and New York.

What is the gender split and age of Brookings Institution fans?

33.7% of Brookings Institution fans are female, 66.3% are male, with an average age of 44.0 years.

Which brands do Brookings Institution fans like most?

Brookings Institution fans show strongest brand affinity for Keene, New Hampshire (675×), Albany County, New York (22.34×), and Business English (8.08×) over the country average.

Where do Brookings Institution fans live in United States?

Brookings Institution fans in United States are most concentrated in California (reach 25,396), New York (reach 22,622), and Virginia (reach 17,143). These three regions account for the largest share of the active audience.

What other brands do Brookings Institution fans also like?

Beyond Brookings Institution itself, the audience over-indexes on Albany County, New York (22.34×), Business English (8.08×), Wok (8.03×), and Governor of Michigan (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brookings Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.