Car (magazine) Audience in United States

Car (magazine) logo

Car (magazine) has an estimated audience of 1,470,653 people in United States. 16.7% are female, 83.3% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Hipster, N1 road (South Africa), Vocal harmony, 3D printing, MK.

The average Car (magazine) fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hipster, N1 road (South Africa), Vocal harmony, with strongest over-indexing on Hipster (16.13× the country average). Demographically, the Car (magazine) audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of Car (magazine) fans

Demographic split for Car (magazine) audience in United States
MetricValue
Female16.7%
Male83.3%
Average age38.2
Estimated audience size1,470,653

Audience persona

The typical Car (magazine) fan in United States is more male, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Car (magazine) in United States
RegionReachAffinity
California178,4901.1×
Texas158,3441.25×
Florida109,5851.1×
New York80,2240.98×
Illinois60,3031.23×
Pennsylvania52,7681.07×
Ohio49,1251.08×
Georgia48,9251.08×
North Carolina48,7551.1×
Michigan40,0121.04×
Virginia37,9751.06×
New Jersey37,0320.99×
Indiana35,5981.32×
Tennessee33,9531.15×
Arizona31,3281.04×
Washington30,1361.02×
Maryland27,5911.09×
Missouri25,9501.09×
South Carolina25,2961.14×
Massachusetts24,4010.84×
Wisconsin22,9951.04×
Minnesota21,6011.03×
Colorado21,4900.93×
Alabama21,4451.04×
Louisiana21,2701.12×
Kentucky21,1031.14×
Oklahoma19,3861.19×
Oregon15,3510.91×
Mississippi14,6681.21×
Iowa14,4551.19×
Connecticut14,3350.97×
Arkansas13,7051.13×
Nevada13,5300.95×
Kansas13,2011.14×
Utah11,6230.88×
Nebraska7,6031.03×
West Virginia7,3451.07×
New Mexico7,1750.97×
Idaho6,2050.84×
New Hampshire4,7540.82×
Hawaii4,5880.73×
Maine3,8940.74×
Delaware3,5840.88×
Rhode Island3,5640.76×
Washington, District of Columbia3,3980.77×
South Dakota3,0640.9×
North Dakota2,9280.97×
Montana2,7080.66×
Alaska2,5380.81×
Vermont1,7820.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car (magazine) audience
BrandAffinityCategory
Hipster16.13×Politics & Society
N1 road (South Africa)6.86×Travel & Leisure
Vocal harmony7.42×Music & Radio
3D printing4.09×Technology & Electronics
MK6.4×Music & Radio
Combat sport2.35×Sports
Elsword21.79×Games
Home construction1.78×Home & Garden
Hog Hunting4.12×Sports
Keith Stanfield7.83×Movies & TV
Historic site4.79×Arts & Culture
Life of Pi10.09×Movies & TV
Telethon10.56×Movies & TV
Grinch3.81×Movies & TV
ENA (Emergency Nurses Association)11.53×Health
Keenan Allen5.9×Sports
Wikia2.9×Internet & Social Media
Arrietty12.21×Movies & TV
Governor of Michigan5.94×Politics & Society
Mathcore6.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car (magazine) audience
TraitClusterScore
Price SensitivityPREMIUM2.37
Family OrientationCONSERVATISM2.18
Luxury OrientationPREMIUM2.08
LGBTQ+ IdentityOPEN1.49
Early Adopter MentalityPOWER1.49
PatriotismCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Car (magazine)
CountryShare
United States21.7%
India8.1%
United Kingdom6.5%

See Car (magazine) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Car (magazine) have in United States?

Car (magazine) has an estimated audience of 1,470,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Car (magazine) fans?

16.7% of Car (magazine) fans are female, 83.3% are male, with an average age of 38.2 years.

Which brands do Car (magazine) fans like most?

Car (magazine) fans show strongest brand affinity for Hipster (16.13×), N1 road (South Africa) (6.86×), and Vocal harmony (7.42×) over the country average.

Where do Car (magazine) fans live in United States?

Car (magazine) fans in United States are most concentrated in California (reach 178,490), Texas (reach 158,344), and Florida (reach 109,585). These three regions account for the largest share of the active audience.

What other brands do Car (magazine) fans also like?

Beyond Car (magazine) itself, the audience over-indexes on N1 road (South Africa) (6.86×), Vocal harmony (7.42×), 3D printing (4.09×), and MK (6.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.