Car Seat Headrest Audience in United States

Car Seat Headrest has an estimated audience of 261,921 people in United States. 44.4% are female, 55.6% are male, average age 32.9. Top regions: California, Texas, New York. Top brand affinities: Forza Motorsport, Neutral Milk Hotel, Iggy Pop, Max Verstappen, Bon Iver.

The average Car Seat Headrest fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Forza Motorsport, Neutral Milk Hotel, Iggy Pop, with strongest over-indexing on Forza Motorsport (129.87× the country average). Demographically, the Car Seat Headrest audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Car Seat Headrest fans

Demographic split for Car Seat Headrest audience in United States
MetricValue
Female44.4%
Male55.6%
Average age32.9
Estimated audience size261,921

Audience persona

The typical Car Seat Headrest fan in United States is more male, around 32.9 years old, with strong Tradition tendencies and a notable affinity for Forza Motorsport.

Top regions in United States

Top regions ranked by reach for Car Seat Headrest in United States
RegionReachAffinity
California36,2011.26×
Texas20,3900.91×
New York16,5741.13×
Florida13,1660.74×
Washington11,2332.14×
Illinois10,7521.23×
Pennsylvania9,9631.13×
Ohio8,3301.03×
Virginia7,7741.22×
North Carolina7,3620.93×
Massachusetts6,9911.35×
Georgia6,9480.86×
Michigan6,6200.97×
New Jersey6,1250.92×
Colorado5,1801.25×
Arizona5,0600.95×
Tennessee4,9300.94×
Oregon4,7891.59×
Indiana4,7801×
Maryland4,2220.94×
Minnesota4,1001.09×
Missouri3,7720.89×
Wisconsin3,6980.94×
Kentucky3,2891×
South Carolina2,8910.73×
Oklahoma2,7950.96×
Utah2,7561.18×
Connecticut2,7071.03×
Nevada2,3650.93×
Louisiana2,2890.68×
Alabama2,2690.62×
Kansas2,1231.03×
Iowa1,7720.82×
Arkansas1,6650.77×
Washington, District of Columbia1,6582.11×
Mississippi1,4130.65×
Idaho1,2580.96×
New Hampshire1,1041.07×
Maine1,0931.16×
New Mexico1,0840.83×
West Virginia1,0620.87×
Nebraska1,0620.81×
Rhode Island8270.99×
Hawaii7330.65×
Vermont6421.4×
Montana6130.84×
Delaware5920.82×
Alaska4730.84×
South Dakota4070.67×
North Dakota3090.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car Seat Headrest audience
BrandAffinityCategory
Forza Motorsport129.87×Games
Neutral Milk Hotel129.69×Music & Radio
Iggy Pop31.49×Music & Radio
Max Verstappen16.43×Sports
Bon Iver31.22×Music & Radio
Mumford & Sons21.26×Music & Radio
Kia Sportage20×Cars & Mobility
Rick and Morty6.19×Movies & TV
Death Cab for Cutie37.09×Music & Radio
Proton (automobile)21.91×Cars & Mobility
Julian Casablancas27.55×Music & Radio
Resident Advisor17.32×Music & Radio
Modest Mouse31.05×Music & Radio
Mazda620×Cars & Mobility
Dakar Rally18.27×Sports
Al Ahly SC22.11×Sports
Ford Everest31.26×Cars & Mobility
Planet Fitness2.78×Sports
Bass guitar3.56×Music & Radio
Livemusic3.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car Seat Headrest audience
TraitClusterScore
TraditionCONSERVATISM1.71
SustainabilityBALANCE1.64
Early Adopter MentalityPOWER1.64
LGBTQ+ IdentityOPEN1.61
Family OrientationCONSERVATISM1.44
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Car Seat Headrest
CountryShare
United States55.0%
United Kingdom7.9%
Brazil5.2%

See Car Seat Headrest audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Car Seat Headrest have in United States?

Car Seat Headrest has an estimated audience of 261,921 people in United States, concentrated in California and Texas.

What is the gender split and age of Car Seat Headrest fans?

44.4% of Car Seat Headrest fans are female, 55.6% are male, with an average age of 32.9 years.

Which brands do Car Seat Headrest fans like most?

Car Seat Headrest fans show strongest brand affinity for Forza Motorsport (129.87×), Neutral Milk Hotel (129.69×), and Iggy Pop (31.49×) over the country average.

Where do Car Seat Headrest fans live in United States?

Car Seat Headrest fans in United States are most concentrated in California (reach 36,201), Texas (reach 20,390), and New York (reach 16,574). These three regions account for the largest share of the active audience.

What other brands do Car Seat Headrest fans also like?

Beyond Car Seat Headrest itself, the audience over-indexes on Neutral Milk Hotel (129.69×), Iggy Pop (31.49×), Max Verstappen (16.43×), and Bon Iver (31.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car Seat Headrest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.