Chaebol Audience in United States

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Chaebol has an estimated audience of 3,225,683 people in United States. 42.6% are female, 57.4% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: ABC 7 Chicago, CAC 40, WESH, Leverage (TV series), Graham Greene.

The average Chaebol fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ABC 7 Chicago, CAC 40, WESH, with strongest over-indexing on ABC 7 Chicago (1.57× the country average). Demographically, the Chaebol audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Chaebol fans

Demographic split for Chaebol audience in United States
MetricValue
Female42.6%
Male57.4%
Average age38.1
Estimated audience size3,225,683

Audience persona

The typical Chaebol fan in United States is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for ABC 7 Chicago.

Top regions in United States

Top regions ranked by reach for Chaebol in United States
RegionReachAffinity
California747,4932.11×
Texas307,8061.11×
New York292,4251.62×
Florida201,6980.92×
Illinois125,6691.17×
Washington122,3441.89×
Georgia120,5441.21×
Virginia113,0911.44×
Pennsylvania113,0041.04×
New Jersey107,4791.31×
Massachusetts105,5421.66×
North Carolina90,0130.93×
Ohio78,8490.79×
Maryland77,4451.4×
Michigan76,4940.91×
Arizona61,7800.94×
Indiana52,3340.89×
Minnesota51,5411.12×
Oregon49,3741.34×
Tennessee44,5690.69×
Colorado44,3060.87×
Missouri42,0170.81×
Hawaii37,2822.69×
Nevada35,9241.15×
Connecticut35,7021.1×
Wisconsin35,0600.72×
South Carolina32,8400.68×
Alabama32,0710.71×
Kentucky30,3970.75×
Louisiana29,0810.7×
Oklahoma27,7980.78×
Utah25,1160.87×
Washington, District of Columbia22,3462.3×
Kansas20,6030.81×
Iowa19,0440.72×
Arkansas18,0020.68×
Mississippi13,8650.52×
New Hampshire11,1240.88×
Idaho11,1120.69×
Nebraska10,6560.66×
New Mexico10,3650.64×
Rhode Island9,3400.91×
Maine8,1680.71×
West Virginia7,9240.53×
Alaska6,7360.98×
Delaware6,2730.7×
Vermont5,0530.89×
South Dakota4,0320.54×
Montana3,8300.43×
North Dakota3,4350.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chaebol audience
BrandAffinityCategory
ABC 7 Chicago1.57×Movies & TV
CAC 401.72×Business & Career
WESH1.56×Movies & TV
Leverage (TV series)2.06×Movies & TV
Graham Greene1.66×Literature
Dental hygienist1.82×Health
Mackenzie Foy2×Fashion & Accessoires
Penn & Teller1.89×Movies & TV
WSVN1.53×Movies & TV
Spinal muscular atrophy2.02×Health
War on Terror1.61×Politics & Society
Life of Pi1.96×Movies & TV
Jabberwocky (band)1.81×Music & Radio
Title Nine1.81×Fashion & Accessoires
Nick Jr. (Australia)1.51×Kids & Family
The Tree of Life (film)2.01×Movies & TV
Barclays Center2.04×Sports
Duranguense2.31×Music & Radio
Cadillac Ranch1.64×Cars & Mobility
Academy Award for Best Visual Effects1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chaebol audience
TraitClusterScore
Luxury OrientationPREMIUM1.28
Urban LifestyleOPEN1.25
Career OrientationPOWER1.25
ExtroversionTHRILL1.24
TravellingTHRILL1.05
Need for SecurityCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Chaebol
CountryShare
United States74.7%
France21.2%
Austria0.9%

See Chaebol audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Chaebol have in United States?

Chaebol has an estimated audience of 3,225,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Chaebol fans?

42.6% of Chaebol fans are female, 57.4% are male, with an average age of 38.1 years.

Which brands do Chaebol fans like most?

Chaebol fans show strongest brand affinity for ABC 7 Chicago (1.57×), CAC 40 (1.72×), and WESH (1.56×) over the country average.

Where do Chaebol fans live in United States?

Chaebol fans in United States are most concentrated in California (reach 747,493), Texas (reach 307,806), and New York (reach 292,425). These three regions account for the largest share of the active audience.

What other brands do Chaebol fans also like?

Beyond Chaebol itself, the audience over-indexes on CAC 40 (1.72×), WESH (1.56×), Leverage (TV series) (2.06×), and Graham Greene (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chaebol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.