Chalk Audience in United States

Chalk logo

Chalk has an estimated audience of 2,121,124 people in United States. 76.4% are female, 23.6% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, headspace, Goop, Governor of Michigan, Google Home.

The average Chalk fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, headspace, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Chalk audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Chalk fans

Demographic split for Chalk audience in United States
MetricValue
Female76.4%
Male23.6%
Average age41.7
Estimated audience size2,121,124

Audience persona

The typical Chalk fan in United States is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Chalk in United States
RegionReachAffinity
California293,4471.26×
Texas245,6901.35×
Florida161,6051.13×
New York129,5641.09×
Illinois76,4421.08×
Georgia72,1761.1×
Pennsylvania68,8040.96×
North Carolina64,4501.01×
Ohio62,3770.95×
New Jersey56,4441.05×
Michigan55,2251×
Virginia50,9680.99×
Oklahoma48,0182.04×
Washington46,3111.09×
Massachusetts45,4021.09×
Indiana41,8301.08×
Arizona41,1350.95×
Tennessee40,2560.95×
Maryland34,7860.95×
Colorado33,7171.01×
Missouri33,6990.99×
Minnesota31,8671.05×
South Carolina30,7890.96×
Wisconsin30,7120.96×
Louisiana28,6701.05×
Oregon27,1181.12×
Alabama26,9400.91×
Kentucky23,8120.9×
Connecticut21,4051.01×
Iowa20,6461.18×
Utah20,4641.08×
Nevada18,8370.92×
Arkansas17,1450.98×
Kansas16,1590.97×
Mississippi14,4740.83×
Nebraska11,5121.08×
West Virginia10,1841.03×
Idaho9,9170.93×
Hawaii9,0731×
New Mexico8,9840.84×
New Hampshire7,1450.85×
Maine6,2540.82×
Rhode Island5,8970.87×
Washington, District of Columbia5,2910.83×
South Dakota4,7190.96×
Montana4,6930.8×
Delaware4,6700.8×
North Dakota3,9620.91×
Alaska3,4720.77×
Vermont2,9590.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chalk audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace14.95×Health
Goop7.82×Internet & Social Media
Governor of Michigan8.77×Politics & Society
Google Home7.42×Technology & Electronics
Grace Slick10.03×Music & Radio
Wok7.43×Food & Beverages
Cherish (group)12.21×Music & Radio
Fairy godmother7.2×Literature
Hardik Pandya11.84×Sports
Ira Glass12.85×Music & Radio
Cryptic crossword10.79×Technology & Electronics
Kikar HaShabbat11.19×News
National Paralympic Committee15.22×Sports
TV Fanatic6.41×Movies & TV
El Paso County, Colorado7.71×Travel & Leisure
Parral, Chihuahua8.04×Travel & Leisure
No Escape (1994 film)5.88×Movies & TV
Guitar pedalboard9.33×Music & Radio
Étretat15.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chalk audience
TraitClusterScore
Price SensitivityPREMIUM1.41
DIY MentalityTHRILL1.34
IndividualismJOY1.31
Family OrientationCONSERVATISM1.29
Community OrientationOPEN1.26
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Chalk
CountryShare
United States51.6%
United Kingdom9.1%
Canada5.4%

See Chalk audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chalk have in United States?

Chalk has an estimated audience of 2,121,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Chalk fans?

76.4% of Chalk fans are female, 23.6% are male, with an average age of 41.7 years.

Which brands do Chalk fans like most?

Chalk fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (14.95×), and Goop (7.82×) over the country average.

Where do Chalk fans live in United States?

Chalk fans in United States are most concentrated in California (reach 293,447), Texas (reach 245,690), and Florida (reach 161,605). These three regions account for the largest share of the active audience.

What other brands do Chalk fans also like?

Beyond Chalk itself, the audience over-indexes on headspace (14.95×), Goop (7.82×), Governor of Michigan (8.77×), and Google Home (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chalk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.