Charles M. Schulz Audience in United States

Charles M. Schulz logo

Charles M. Schulz has an estimated audience of 739,710 people in United States. 68.1% are female, 31.9% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: Google Home, Hibachi, Wok, Goop, headspace.

The average Charles M. Schulz fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Home, Hibachi, Wok, with strongest over-indexing on Google Home (12.23× the country average). Demographically, the Charles M. Schulz audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Cartoon

Demographics of Charles M. Schulz fans

Demographic split for Charles M. Schulz audience in United States
MetricValue
Female68.1%
Male31.9%
Average age46.3
Estimated audience size739,710

Audience persona

The typical Charles M. Schulz fan in United States is more female, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Google Home.

Top regions in United States

Top regions ranked by reach for Charles M. Schulz in United States
RegionReachAffinity
California145,8631.79×
Texas54,1630.85×
New York40,7950.99×
Florida37,5670.75×
Minnesota29,4712.78×
Illinois26,1721.06×
Pennsylvania26,0691.05×
Ohio23,5341.03×
North Carolina21,9940.99×
Georgia19,3500.85×
Michigan19,0080.98×
New Jersey18,5380.99×
Virginia17,7400.98×
Washington16,8011.13×
Massachusetts16,0981.1×
Arizona15,4351.02×
Indiana14,2181.05×
Tennessee13,2220.89×
Maryland12,8911.01×
Missouri11,7890.99×
Colorado11,3830.98×
Wisconsin11,0160.99×
Oregon10,4521.23×
South Carolina9,1820.83×
Kentucky8,6560.93×
Alabama8,3700.81×
Connecticut8,2181.11×
Nevada7,5081.05×
Louisiana7,1760.75×
Oklahoma7,1720.87×
Utah6,9861.05×
Iowa6,2221.02×
Kansas5,7720.99×
Arkansas4,7880.79×
Mississippi4,1220.68×
Idaho3,4070.92×
Nebraska3,2850.89×
Hawaii3,2231.01×
New Mexico3,0350.82×
New Hampshire3,0201.04×
West Virginia2,9070.84×
Maine2,7311.03×
Rhode Island2,3481×
Washington, District of Columbia2,1470.97×
Montana1,8760.91×
Alaska1,6071.02×
Delaware1,4540.71×
Vermont1,3621.05×
North Dakota1,3400.88×
South Dakota1,3360.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charles M. Schulz audience
BrandAffinityCategory
Google Home12.23×Technology & Electronics
Hibachi14.73×Food & Beverages
Wok11.57×Food & Beverages
Goop8.77×Internet & Social Media
headspace14.53×Health
Governor of Michigan8.89×Politics & Society
Ira Glass20.59×Music & Radio
Cherish (group)12.79×Music & Radio
Grinch4.68×Movies & TV
Elsword18.95×Games
Grace Slick9.97×Music & Radio
Whataburger1.88×Food & Beverages
Israel2.16×Travel & Leisure
Vocal harmony4.22×Music & Radio
TV Fanatic9.77×Movies & TV
Pillow1.95×Home & Garden
Cryptic crossword13.41×Technology & Electronics
Hitchcock (film)12.72×Movies & TV
Kikar HaShabbat13.75×News
Parral, Chihuahua11.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charles M. Schulz audience
TraitClusterScore
PatriotismCONSERVATISM1.48
Community OrientationOPEN1.43
IndividualismJOY1.43
SpiritualityBALANCE1.38
TraditionCONSERVATISM1.34
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Charles M. Schulz
CountryShare
United States53.3%
Italy7.5%
Japan5.7%

See Charles M. Schulz audiences in other countries

More Cartoon audiences in United States

Frequently asked questions

How many fans does Charles M. Schulz have in United States?

Charles M. Schulz has an estimated audience of 739,710 people in United States, concentrated in California and Texas.

What is the gender split and age of Charles M. Schulz fans?

68.1% of Charles M. Schulz fans are female, 31.9% are male, with an average age of 46.3 years.

Which brands do Charles M. Schulz fans like most?

Charles M. Schulz fans show strongest brand affinity for Google Home (12.23×), Hibachi (14.73×), and Wok (11.57×) over the country average.

Where do Charles M. Schulz fans live in United States?

Charles M. Schulz fans in United States are most concentrated in California (reach 145,863), Texas (reach 54,163), and New York (reach 40,795). These three regions account for the largest share of the active audience.

What other brands do Charles M. Schulz fans also like?

Beyond Charles M. Schulz itself, the audience over-indexes on Hibachi (14.73×), Wok (11.57×), Goop (8.77×), and headspace (14.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charles M. Schulz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.