Rascasse Audience Intelligence

Charles M. Schulz Audience in United States

A data profile of the people who buy, follow and care about Charles M. Schulz in United States — modelled from more than twelve digital signal sources. Charles M. Schulz has an estimated audience of 747,897 people in United States.

#7among Cartoon in United States#6688among Person in United States#639in Literature

The average Charles M. Schulz fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Peanuts, Sharon Osbourne, Beetlejuice, with strongest over-indexing on Peanuts (35.9× the country average).

Demographically, the Charles M. Schulz audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charles M. Schulz fan in United States is more female, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Peanuts.

Category: Literature · Type: Person · Subtype: Cartoon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charles M. Schulz profile in United States.

Audience size
748K
in United States
Gender
68.1%♀
31.9% male
Age
46.3
average years
Country rank
#28689
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charles M. Schulz fans

68.1% are female, 31.9% are male, average age 46.3.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Charles M. Schulz audience in United States
MetricValue
Female68.1%
Male31.9%
Average age46.3
Estimated audience size747,897
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Charles M. Schulz audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3914%
40-4928%
50+38%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Charles M. Schulz audience comes from United States.

Worldwide audience distribution share by country for Charles M. Schulz
CountryShare
United States53.4%
Italy7.3%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charles M. Schulz audience in United States is strongest.

Fig. 05

Top regions by affinity

Charles M. Schulz fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K2.70×
02California~100K1.65×
03Oregon~10K1.20×
04Utah~7K1.10×
05Washington~20K1.09×
06Connecticut~8K1.07×
07Maine~3K1.07×
08Vermont~1K1.07×
09Pennsylvania~30K1.06×
10Massachusetts~20K1.06×
11New Hampshire~3K1.04×
12Illinois~30K1.03×
13Ohio~20K1.03×
14Arizona~20K1.03×
15Indiana~10K1.02×
16Alaska~2K1.02×
17Virginia~20K1.00×
18Maryland~10K1.00×
19Missouri~10K1.00×
20Wisconsin~10K1.00×
21Idaho~4K1.00×
22North Dakota~2K1.00×
23Rhode Island~2K0.99×
24Montana~2K0.99×
25New Jersey~20K0.98×
26North Carolina~20K0.97×
27Michigan~20K0.97×
28Iowa~6K0.97×
29Kansas~6K0.97×
30Hawaii~3K0.97×
31Nevada~7K0.96×
32New Mexico~4K0.95×
33New York~40K0.94×
34Washington, District of Columbia~2K0.94×
35Kentucky~9K0.93×
36Oklahoma~8K0.93×
37Nebraska~3K0.92×
38West Virginia~3K0.92×
39Tennessee~10K0.91×
40Colorado~10K0.91×
41South Dakota~2K0.89×
42South Carolina~10K0.86×
43Georgia~20K0.85×
44Arkansas~5K0.85×
45Delaware~2K0.84×
46Alabama~9K0.83×
47Texas~50K0.82×
48Mississippi~5K0.81×
49Louisiana~7K0.76×
50Florida~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Charles M. Schulz, United States
0.74×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charles M. Schulz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charles M. Schulz audience
#·InterestCategoryAffinity×
01PeanutsLiterature35.90×
02Sharon OsbourneMovies & TV12.13×
03Josh DuhamelFashion & Accessoires9.04×
04Sophia BushMovies & TV9.04×
05Dolph LundgrenMovies & TV9.04×
06Berlin WallTravel & Leisure7.26×
07Alison BrieMovies & TV4.81×
08Non-alcoholic beverageFood & Beverages3.78×
09Microwave ovenHome & Garden3.09×
10BeetlejuiceMovies & TV2.90×
11Britney SpearsMusic & Radio2.47×
12Scooby-DooMovies & TV2.45×
13Charitable organizationPolitics & Society2.24×
14NostalgiaHome & Garden2.11×
15GeneticsKids & Family1.94×
16Hobby LobbyHome & Garden1.88×
17TraditionPolitics & Society1.77×
18Texas RoadhouseFood & Beverages1.72×
19Nonprofit organizationPolitics & Society1.71×
20Pizza HutFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charles M. Schulz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charles M. Schulz audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Community OrientationOPEN1.69×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charles M. Schulz audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Quality AwarenessPREMIUM0.85×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charles M. Schulz have in United States?

Charles M. Schulz has an estimated audience of 747,897 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charles M. Schulz fans?

68.1% of Charles M. Schulz fans are female, 31.9% are male, with an average age of 46.3 years.

03

Which brands do Charles M. Schulz fans like most?

Charles M. Schulz fans show strongest brand affinity for Peanuts (35.9×), Sharon Osbourne (12.13×), and Beetlejuice (2.9×) over the country average.

04

Where do Charles M. Schulz fans live in United States?

Charles M. Schulz fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Charles M. Schulz fans also like?

Beyond Charles M. Schulz itself, the audience over-indexes on Sharon Osbourne (12.13×), Beetlejuice (2.9×), Josh Duhamel (9.04×), and Berlin Wall (7.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charles M. Schulz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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