Rascasse Audience Intelligence

Chevrolet Monte Carlo Audience in United States

Chevrolet Monte Carlo has an estimated audience of 415K people in United States.

#291among Car type in United States
#335among Car Model in United States
#1147in Cars & Mobility

The average Chevrolet Monte Carlo fan in United States is 36.7 years old, more male, and lives primarily in California.

Its fans are 2.4 years younger than the group average of 39.1.

Women make up 12.4% of the fan base, 15.7 percentage points fewer than the group average.

Compared with the other 1187 objects in Car type, Chevrolet Monte Carlo fans stand out for their interest in Goodyear Tire and Rubber Company, Auto show and Buick.

Most fans live in California, Texas, Florida.

Top affinities include Goodyear Tire and Rubber Company, Auto show, Buick, with strongest over-indexing on Goodyear Tire and Rubber Company (13.03× the country average).

Demographically, the Chevrolet Monte Carlo audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

The typical Chevrolet Monte Carlo fan in United States is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Goodyear Tire and Rubber Company.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
415K
in United States
Gender
12.4%♀
87.6% male
Age
36.7
average years
Country rank
#42536
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chevrolet Monte Carlo fans

12.4% are female, 87.6% are male, average age 36.7.

Fig. 02

Gender split

12.4%
Female
87.6%
Male
Demographic split for Chevrolet Monte Carlo audience in United States
MetricValue
Female12.4%
Male87.6%
Average age36.7
Estimated audience size415K
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Chevrolet Monte Carlo audience in United States
Age bracketShare%
16-2429%
25-3417%
35-4421%
45-5419%
55+13%
Fig. 04

Worldwide distribution

86.5%

of the worldwide Chevrolet Monte Carlo audience comes from United States.

Worldwide audience distribution share by country for Chevrolet Monte Carlo
CountryShare
United States86.5%
Germany10.0%
Italy2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chevrolet Monte Carlo fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~6K1.72×
02Alabama~9K1.43×
03Louisiana~8K1.42×
04Oklahoma~7K1.40×
05Arkansas~5K1.36×
06New Mexico~3K1.33×
07Nebraska~3K1.29×
08Kentucky~7K1.26×
09Iowa~5K1.26×
10Missouri~9K1.24×
11Tennessee~10K1.23×
12Kansas~4K1.23×
13Georgia~20K1.22×
14Indiana~10K1.20×
15Texas~30K1.19×
16South Dakota~1K1.14×
17Michigan~10K1.13×
18South Carolina~8K1.12×
19Arizona~10K1.10×
20North Dakota~1K1.10×
21North Carolina~10K1.07×
22West Virginia~2K1.07×
23Ohio~20K1.05×
24Illinois~20K1.00×
25Nevada~4K1.00×
26Montana~1K0.98×
27California~50K0.96×
28Minnesota~7K0.93×
29Wisconsin~7K0.92×
30Wyoming<1K0.91×
31Idaho~2K0.90×
32Florida~20K0.89×
33Utah~4K0.88×
34Colorado~6K0.86×
35Washington~8K0.85×
36Alaska<1K0.85×
37Oregon~4K0.84×
38Delaware~1K0.82×
39Pennsylvania~10K0.80×
40Virginia~9K0.80×
41Maine~1K0.80×
42Hawaii~1K0.78×
43New Hampshire~1K0.77×
44Vermont<1K0.77×
45Rhode Island<1K0.76×
46Maryland~6K0.73×
47Connecticut~3K0.71×
48Massachusetts~5K0.62×
49New York~10K0.57×
50New Jersey~7K0.57×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Monte Carlo, United States
0.57×1.00×1.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chevrolet Monte Carlo audience vs. the country average
#·InterestCategoryAffinity×
01Goodyear Tire and Rubber CompanyCars & Mobility13.03×
02Auto showCars & Mobility10.75×
03BuickCars & Mobility10.70×
04CarcareCars & Mobility9.45×
05HatchbackCars & Mobility8.53×
06Antique carCars & Mobility8.40×
07Car clubCars & Mobility8.21×
08Honda CivicCars & Mobility7.96×
09Solar energyHome & Garden7.21×
10CoupéCars & Mobility7.21×
11Discount TireShopping6.43×
12Automobile repair shopCars & Mobility6.14×
13CadillacCars & Mobility5.75×
14Air pollutionHealth5.56×
15Electric vehicleCars & Mobility5.19×
16Vehicle insuranceCars & Mobility4.17×
17FedExBusiness & Career4.13×
18Used CarsCars & Mobility3.81×
19Used carCars & Mobility3.32×
20McDonald'sFood & Beverages2.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chevrolet Monte Carlo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chevrolet Monte Carlo audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.02×
Need for SecurityCONSERVATISM1.92×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chevrolet Monte Carlo audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Healthy LifestyleBALANCE0.63×
SustainabilityBALANCE0.66×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chevrolet Monte Carlo over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chevrolet-monte-carlo-31089” · Methodology