Civics Audience in United States
Civics has an estimated audience of 357,170 people in United States. 42.8% are female, 57.2% are male, average age 46.9. Top regions: California, Florida, Texas. Top brand affinities: Urban Outfitters, Hebe, Product design, Zoo Tycoon (series), Israel.
The average Civics fan in United States is 46.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban Outfitters, Hebe, Product design, with strongest over-indexing on Urban Outfitters (2.41× the country average). Demographically, the Civics audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Civics fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 46.9 |
| Estimated audience size | 357,170 |
Audience persona
The typical Civics fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,970 | 1.5× |
| Florida | 35,878 | 1.48× |
| Texas | 32,526 | 1.06× |
| New York | 22,874 | 1.15× |
| Illinois | 13,668 | 1.15× |
| North Carolina | 13,439 | 1.25× |
| Pennsylvania | 12,560 | 1.04× |
| Virginia | 11,119 | 1.28× |
| Georgia | 10,911 | 0.99× |
| New Jersey | 10,288 | 1.13× |
| Washington | 10,204 | 1.42× |
| Ohio | 9,871 | 0.9× |
| Massachusetts | 9,774 | 1.39× |
| Michigan | 8,900 | 0.95× |
| Arizona | 7,688 | 1.05× |
| Maryland | 6,750 | 1.1× |
| Indiana | 6,306 | 0.97× |
| Tennessee | 6,288 | 0.88× |
| Louisiana | 5,705 | 1.24× |
| Colorado | 5,189 | 0.92× |
| Missouri | 4,810 | 0.84× |
| South Carolina | 4,782 | 0.89× |
| Wisconsin | 4,616 | 0.86× |
| Alabama | 4,445 | 0.89× |
| Minnesota | 4,394 | 0.86× |
| Connecticut | 4,389 | 1.23× |
| Oregon | 4,298 | 1.05× |
| Kentucky | 4,054 | 0.91× |
| Oklahoma | 3,706 | 0.93× |
| Nevada | 3,450 | 1× |
| Arkansas | 2,990 | 1.02× |
| Utah | 2,831 | 0.89× |
| Kansas | 2,505 | 0.89× |
| Iowa | 2,336 | 0.79× |
| Mississippi | 2,041 | 0.69× |
| Hawaii | 1,987 | 1.29× |
| Washington, District of Columbia | 1,749 | 1.63× |
| Idaho | 1,584 | 0.88× |
| West Virginia | 1,546 | 0.93× |
| New Mexico | 1,522 | 0.85× |
| Nebraska | 1,511 | 0.84× |
| New Hampshire | 1,428 | 1.01× |
| Rhode Island | 1,211 | 1.07× |
| Maine | 1,004 | 0.78× |
| Delaware | 865 | 0.88× |
| Alaska | 633 | 0.83× |
| Montana | 588 | 0.59× |
| Vermont | 548 | 0.87× |
| North Dakota | 505 | 0.69× |
| South Dakota | 498 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.41× | Shopping |
| Hebe | 8.08× | Home & Garden |
| Product design | 2.04× | Business & Career |
| Zoo Tycoon (series) | 17.57× | Games |
| Israel | 1.72× | Travel & Leisure |
| Nuts (film) | 4.67× | Movies & TV |
| Kendra Scott | 1.96× | Fashion & Accessoires |
| Final Fantasy VII (Famicom) | 7.97× | Games |
| Jeep Wagoneer | 3.22× | Cars & Mobility |
| Solo climbing | 3.8× | Sports |
| Enfamil | 3.6× | Kids & Family |
| Buying and Selling Real Estate | 4.14× | Home & Garden |
| Home staging | 2.58× | Home & Garden |
| Jesse Plemons | 1.62× | Movies & TV |
| Nebraska Cornhuskers football | 1.51× | Sports |
| Necktie | 2.1× | Fashion & Accessoires |
| TeachHUB | 1.65× | Business & Career |
| Like Dandelion Dust | 6.17× | Movies & TV |
| Pro-Ject | 1.65× | Music & Radio |
| Cam Ward | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.42 |
| Sustainability | BALANCE | 2.04 |
| Need for Security | CONSERVATISM | 1.79 |
| Individualism | JOY | 1.71 |
| Travelling | THRILL | 1.51 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.0% |
| United States | 17.3% |
| Indonesia | 15.9% |
See Civics audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Civics have in United States?
Civics has an estimated audience of 357,170 people in United States, concentrated in California and Florida.
What is the gender split and age of Civics fans?
42.8% of Civics fans are female, 57.2% are male, with an average age of 46.9 years.
Which brands do Civics fans like most?
Civics fans show strongest brand affinity for Urban Outfitters (2.41×), Hebe (8.08×), and Product design (2.04×) over the country average.
Where do Civics fans live in United States?
Civics fans in United States are most concentrated in California (reach 58,970), Florida (reach 35,878), and Texas (reach 32,526). These three regions account for the largest share of the active audience.
What other brands do Civics fans also like?
Beyond Civics itself, the audience over-indexes on Hebe (8.08×), Product design (2.04×), Zoo Tycoon (series) (17.57×), and Israel (1.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Civics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.