Colonel Audience in United States

Colonel logo

Colonel has an estimated audience of 927,436 people in United States. 43.3% are female, 56.7% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, nbc chicago, Panama, MK, John Stuart Mill.

The average Colonel fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, nbc chicago, Panama, with strongest over-indexing on Combat sport (1.57× the country average). Demographically, the Colonel audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Colonel fans

Demographic split for Colonel audience in United States
MetricValue
Female43.3%
Male56.7%
Average age35.7
Estimated audience size927,436

Audience persona

The typical Colonel fan in United States is more male, around 35.7 years old, with strong Tradition tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Colonel in United States
RegionReachAffinity
California94,6640.93×
Texas71,8030.9×
Florida58,3160.93×
New York45,4630.88×
Illinois29,2150.95×
Pennsylvania28,5620.91×
North Carolina28,2691.01×
Georgia28,2660.99×
Virginia26,8051.19×
Ohio26,7920.94×
Michigan21,8110.9×
Washington20,1831.08×
New Jersey18,9020.8×
Massachusetts18,0910.99×
Tennessee17,6150.95×
Arizona17,3210.91×
Maryland16,4761.03×
Indiana15,6670.92×
Missouri15,2201.02×
Kentucky14,6221.26×
Louisiana14,4621.21×
South Carolina14,1921.02×
Colorado14,0110.96×
Wisconsin13,2760.95×
Minnesota13,2170.99×
Alabama13,0891.01×
Oklahoma11,6041.13×
Oregon11,0451.04×
Connecticut8,8400.95×
Utah7,9690.96×
Arkansas7,8961.03×
Kansas7,8921.08×
Mississippi7,8591.03×
Nevada7,7170.86×
Iowa7,2130.94×
Hawaii4,6001.15×
Idaho4,4600.96×
New Mexico4,4510.96×
Nebraska4,3890.94×
West Virginia4,1930.97×
Maine4,1571.25×
New Hampshire3,6080.99×
Washington, District of Columbia3,2831.18×
Montana2,7471.07×
Rhode Island2,5760.87×
Alaska2,3831.2×
Delaware2,2120.86×
South Dakota2,0620.96×
North Dakota1,8640.98×
Vermont1,7031.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colonel audience
BrandAffinityCategory
Combat sport1.57×Sports
nbc chicago3.71×Movies & TV
Panama1.76×Travel & Leisure
MK1.5×Music & Radio
John Stuart Mill6.21×Politics & Society
Penn & Teller2.57×Movies & TV
Arnold Palmer1.88×Sports
JTV (Indonesia)1.52×
Waterford2.09×Travel & Leisure
Enfamil1.57×Kids & Family
Roger Daltrey2.34×Movies & TV
Lebanese cuisine1.67×Food & Beverages
Al Ahly SC1.69×Sports
Assassin's Creed: Brotherhood2.14×Games
Isabela (province)2.57×
Toros de Tijuana4.96×Sports
Warning sign2.13×Cars & Mobility
Parma1.87×Travel & Leisure
ABC TV1.5×Movies & TV
LaMarcus Aldridge2.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colonel audience
TraitClusterScore
TraditionCONSERVATISM1.33
Community OrientationOPEN1.32
Career OrientationPOWER1.28
IndividualismJOY1.21
Need for SecurityCONSERVATISM1.14
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Colonel
CountryShare
Brazil22.5%
United States15.6%
France5.1%

See Colonel audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Colonel have in United States?

Colonel has an estimated audience of 927,436 people in United States, concentrated in California and Texas.

What is the gender split and age of Colonel fans?

43.3% of Colonel fans are female, 56.7% are male, with an average age of 35.7 years.

Which brands do Colonel fans like most?

Colonel fans show strongest brand affinity for Combat sport (1.57×), nbc chicago (3.71×), and Panama (1.76×) over the country average.

Where do Colonel fans live in United States?

Colonel fans in United States are most concentrated in California (reach 94,664), Texas (reach 71,803), and Florida (reach 58,316). These three regions account for the largest share of the active audience.

What other brands do Colonel fans also like?

Beyond Colonel itself, the audience over-indexes on nbc chicago (3.71×), Panama (1.76×), MK (1.5×), and John Stuart Mill (6.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colonel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.