Common Era Audience in United States

Common Era has an estimated audience of 2,836,863 people in United States. 67.5% are female, 32.5% are male, average age 46.8. Top regions: California, Texas, New York. Top brand affinities: Pillow, Whataburger, JTV (Indonesia), Fast Five, Enfamil.
The average Common Era fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pillow, Whataburger, JTV (Indonesia), with strongest over-indexing on Pillow (1.9× the country average). Demographically, the Common Era audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Common Era fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 46.8 |
| Estimated audience size | 2,836,863 |
Audience persona
The typical Common Era fan in United States is more female, around 46.8 years old, with strong Tradition tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 362,296 | 1.16× |
| Texas | 234,723 | 0.96× |
| New York | 174,429 | 1.1× |
| Florida | 165,254 | 0.86× |
| Pennsylvania | 104,667 | 1.1× |
| Illinois | 103,625 | 1.1× |
| Georgia | 83,219 | 0.95× |
| North Carolina | 81,703 | 0.96× |
| Virginia | 78,172 | 1.13× |
| Ohio | 74,809 | 0.86× |
| Massachusetts | 72,783 | 1.3× |
| Tennessee | 69,834 | 1.23× |
| Colorado | 69,731 | 1.56× |
| Washington | 68,431 | 1.2× |
| Michigan | 67,939 | 0.92× |
| Maryland | 62,699 | 1.29× |
| New Jersey | 59,777 | 0.83× |
| Missouri | 52,156 | 1.14× |
| Arizona | 47,975 | 0.83× |
| Indiana | 47,241 | 0.91× |
| Louisiana | 40,751 | 1.11× |
| Minnesota | 39,478 | 0.97× |
| South Carolina | 35,394 | 0.83× |
| Oregon | 33,923 | 1.04× |
| Kentucky | 32,304 | 0.91× |
| Oklahoma | 31,210 | 0.99× |
| Wisconsin | 31,190 | 0.73× |
| Alabama | 28,706 | 0.72× |
| Connecticut | 28,422 | 1× |
| Utah | 26,093 | 1.03× |
| Nevada | 22,908 | 0.83× |
| Kansas | 20,780 | 0.93× |
| Arkansas | 19,808 | 0.85× |
| Mississippi | 18,581 | 0.79× |
| Iowa | 18,383 | 0.79× |
| New Mexico | 15,184 | 1.07× |
| Idaho | 12,749 | 0.9× |
| Washington, District of Columbia | 12,100 | 1.42× |
| Hawaii | 11,727 | 0.96× |
| New Hampshire | 11,375 | 1.02× |
| West Virginia | 10,738 | 0.81× |
| Maine | 10,571 | 1.04× |
| Nebraska | 9,901 | 0.7× |
| Rhode Island | 7,729 | 0.86× |
| Montana | 7,562 | 0.96× |
| Alaska | 6,633 | 1.09× |
| Vermont | 6,402 | 1.29× |
| South Dakota | 6,147 | 0.94× |
| North Dakota | 5,985 | 1.03× |
| Delaware | 5,829 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.9× | Home & Garden |
| Whataburger | 1.54× | Food & Beverages |
| JTV (Indonesia) | 2× | |
| Fast Five | 2.23× | Movies & TV |
| Enfamil | 1.77× | Kids & Family |
| Penn & Teller | 2.01× | Movies & TV |
| Mackenzie Foy | 1.72× | Fashion & Accessoires |
| Overboard (film) | 1.7× | Movies & TV |
| Parma | 2.57× | Travel & Leisure |
| Lebanese cuisine | 1.58× | Food & Beverages |
| Boracay | 1.88× | Travel & Leisure |
| International University of Business Agriculture and Technology | 2.09× | Business & Career |
| Mad About You | 2.39× | Movies & TV |
| Cantù | 1.73× | Travel & Leisure |
| Cachorros | 2.26× | Pets & Animals |
| Cachorros | 2.14× | Pets & Animals |
| Israeli cuisine | 1.52× | Food & Beverages |
| Jbc | 5.05× | Kids & Family |
| Shahid Kapoor | 1.58× | Movies & TV |
| Cachaça | 2.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.74 |
| Family Orientation | CONSERVATISM | 2.55 |
| Spirituality | BALANCE | 1.73 |
| Community Orientation | OPEN | 1.67 |
| Convenience Orientation | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Brazil | 19.3% |
| Italy | 9.4% |
See Common Era audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Common Era have in United States?
Common Era has an estimated audience of 2,836,863 people in United States, concentrated in California and Texas.
What is the gender split and age of Common Era fans?
67.5% of Common Era fans are female, 32.5% are male, with an average age of 46.8 years.
Which brands do Common Era fans like most?
Common Era fans show strongest brand affinity for Pillow (1.9×), Whataburger (1.54×), and JTV (Indonesia) (2×) over the country average.
Where do Common Era fans live in United States?
Common Era fans in United States are most concentrated in California (reach 362,296), Texas (reach 234,723), and New York (reach 174,429). These three regions account for the largest share of the active audience.
What other brands do Common Era fans also like?
Beyond Common Era itself, the audience over-indexes on Whataburger (1.54×), JTV (Indonesia) (2×), Fast Five (2.23×), and Enfamil (1.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Common Era. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.