Conan the Barbarian Audience in United States

Conan the Barbarian logo

Conan the Barbarian has an estimated audience of 997,897 people in United States. 59.7% are female, 40.3% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Indiana Jones (franchise), Ronnie Coleman, Superman, Miles Teller.

The average Conan the Barbarian fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Indiana Jones (franchise), Ronnie Coleman, with strongest over-indexing on Finnair (675× the country average). Demographically, the Conan the Barbarian audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Conan the Barbarian fans

Demographic split for Conan the Barbarian audience in United States
MetricValue
Female59.7%
Male40.3%
Average age45.9
Estimated audience size997,897

Audience persona

The typical Conan the Barbarian fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Conan the Barbarian in United States
RegionReachAffinity
California113,7531.04×
Texas94,9211.11×
Florida60,7870.9×
New York47,8210.86×
Pennsylvania33,1860.99×
Illinois31,1260.94×
Ohio29,4290.96×
North Carolina28,7070.96×
Georgia28,4740.93×
Arizona26,2691.29×
Michigan25,5950.98×
Washington23,9611.2×
Virginia22,9100.94×
Tennessee20,0401×
New Jersey19,4620.77×
Indiana17,9830.99×
Missouri17,7331.1×
Colorado16,5711.05×
Massachusetts15,9300.81×
Alabama15,0001.08×
Oregon14,1931.24×
Maryland13,9070.81×
Kentucky13,8861.11×
Wisconsin13,3890.89×
Oklahoma12,8741.16×
South Carolina12,5870.84×
Minnesota12,5550.88×
Louisiana12,5280.97×
Utah9,7841.09×
Nevada9,7471.01×
Kansas9,0271.15×
Arkansas8,9211.09×
Connecticut8,6660.87×
Iowa8,0240.98×
Mississippi7,1890.87×
New Mexico6,8251.36×
Idaho6,1241.22×
West Virginia5,1101.1×
Nebraska4,8950.98×
Hawaii4,1130.96×
Maine3,7821.06×
New Hampshire3,5070.89×
Alaska3,2471.52×
Montana3,1671.14×
Rhode Island2,8080.88×
South Dakota2,0600.89×
Washington, District of Columbia2,0460.68×
Delaware2,0250.74×
North Dakota1,7710.86×
Wyoming1,5351.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conan the Barbarian audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Indiana Jones (franchise)45.55×Movies & TV
Ronnie Coleman30.98×Sports
Superman4.09×Movies & TV
Miles Teller20×Movies & TV
Alien (franchise)31.59×Movies & TV
The Hobbit14.56×Movies & TV
John Wick 220×Movies & TV
Harry Potter2.73×Movies & TV
Doctor Strange11.29×Literature
Patreon7.29×Internet & Social Media
Guardians of the Galaxy (film)8.14×Movies & TV
Batman3.49×Movies & TV
Role-playing games4.08×Games
Rick and Morty5.06×Movies & TV
Game of Thrones3.82×Movies & TV
Dungeons & Dragons7.48×Games
Livemusic3.31×Music & Radio
Strategy games4.76×Games
Magic: The Gathering7.06×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conan the Barbarian audience
TraitClusterScore
PatriotismCONSERVATISM1.83
LGBTQ+ IdentityOPEN1.57
IndividualismJOY1.47
ExtroversionTHRILL1.42
SpiritualityBALANCE1.34
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Conan the Barbarian
CountryShare
United States46.7%
United Kingdom8.1%
Spain5.9%

See Conan the Barbarian audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Conan the Barbarian have in United States?

Conan the Barbarian has an estimated audience of 997,897 people in United States, concentrated in California and Texas.

What is the gender split and age of Conan the Barbarian fans?

59.7% of Conan the Barbarian fans are female, 40.3% are male, with an average age of 45.9 years.

Which brands do Conan the Barbarian fans like most?

Conan the Barbarian fans show strongest brand affinity for Finnair (675×), Indiana Jones (franchise) (45.55×), and Ronnie Coleman (30.98×) over the country average.

Where do Conan the Barbarian fans live in United States?

Conan the Barbarian fans in United States are most concentrated in California (reach 113,753), Texas (reach 94,921), and Florida (reach 60,787). These three regions account for the largest share of the active audience.

What other brands do Conan the Barbarian fans also like?

Beyond Conan the Barbarian itself, the audience over-indexes on Indiana Jones (franchise) (45.55×), Ronnie Coleman (30.98×), Superman (4.09×), and Miles Teller (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conan the Barbarian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.