Confetti Audience in United States

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Confetti has an estimated audience of 1,880,148 people in United States. 86.3% are female, 13.7% are male, average age 38.6. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Google Home, Hibachi, headspace.

The average Confetti fan in United States is 38.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Google Home, with strongest over-indexing on Goop (11.73× the country average). Demographically, the Confetti audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Confetti fans

Demographic split for Confetti audience in United States
MetricValue
Female86.3%
Male13.7%
Average age38.6
Estimated audience size1,880,148

Audience persona

The typical Confetti fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Confetti in United States
RegionReachAffinity
Texas275,1311.7×
California254,9561.23×
Florida229,1111.8×
New York123,8891.18×
New Jersey58,6371.23×
Georgia57,6831×
Illinois57,1920.91×
North Carolina48,9420.87×
Virginia40,7780.89×
Pennsylvania40,2880.64×
Ohio36,7010.63×
Maryland32,2501×
Massachusetts32,1360.87×
Washington31,3700.83×
Arizona29,5290.77×
Tennessee28,8050.76×
Colorado27,8610.94×
Michigan26,8310.55×
Indiana23,5310.69×
Utah22,1001.31×
South Carolina20,9730.74×
Minnesota20,2930.75×
Missouri19,1900.63×
Connecticut18,8981×
Wisconsin17,6030.62×
Louisiana16,6020.68×
Oregon15,8810.74×
Alabama15,4540.59×
Kentucky14,5770.62×
Oklahoma14,1070.68×
Nevada13,9410.77×
Arkansas13,7040.88×
Kansas11,7620.79×
Iowa11,1660.72×
Mississippi9,7420.63×
New Mexico9,6831.03×
West Virginia8,7131×
Alaska8,0262×
Nebraska7,5710.8×
Idaho7,4270.79×
Hawaii7,0950.88×
Montana6,9971.34×
Rhode Island6,9321.16×
South Dakota6,9061.59×
North Dakota6,7241.74×
New Hampshire6,6270.89×
Wyoming6,5062.33×
Maine6,3950.95×
Vermont6,2941.91×
Delaware5,7311.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Confetti audience
BrandAffinityCategory
Goop11.73×Internet & Social Media
Governor of Michigan14.17×Politics & Society
Google Home9.89×Technology & Electronics
Hibachi11.5×Food & Beverages
headspace13.05×Health
Grace Slick11.39×Music & Radio
Fairy godmother9.54×Literature
Wok7.91×Food & Beverages
Hardik Pandya16.66×Sports
Cherish (group)11.68×Music & Radio
Lulu 黃路梓茵2.8×Movies & TV
Product design2.04×Business & Career
Grinch4.16×Movies & TV
Vocal harmony4.48×Music & Radio
No Escape (1994 film)10.69×Movies & TV
Ira Glass16.16×Music & Radio
TV Fanatic9.52×Movies & TV
El Paso County, Colorado10.49×Travel & Leisure
Kikar HaShabbat12.72×News
National Paralympic Committee17.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Confetti audience
TraitClusterScore
ExtroversionTHRILL2.01
Price SensitivityPREMIUM1.45
CreativityOPEN1.35
DIY MentalityTHRILL1.26
Family OrientationCONSERVATISM1.23
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Confetti
CountryShare
United States38.5%
United Kingdom17.0%
Italy5.3%

See Confetti audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Confetti have in United States?

Confetti has an estimated audience of 1,880,148 people in United States, concentrated in Texas and California.

What is the gender split and age of Confetti fans?

86.3% of Confetti fans are female, 13.7% are male, with an average age of 38.6 years.

Which brands do Confetti fans like most?

Confetti fans show strongest brand affinity for Goop (11.73×), Governor of Michigan (14.17×), and Google Home (9.89×) over the country average.

Where do Confetti fans live in United States?

Confetti fans in United States are most concentrated in Texas (reach 275,131), California (reach 254,956), and Florida (reach 229,111). These three regions account for the largest share of the active audience.

What other brands do Confetti fans also like?

Beyond Confetti itself, the audience over-indexes on Governor of Michigan (14.17×), Google Home (9.89×), Hibachi (11.5×), and headspace (13.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Confetti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.