Conspiracy theory Audience in United States

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Conspiracy theory has an estimated audience of 2,900,579 people in United States. 39.0% are female, 61.0% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, 3D printing, Winemaking, Acoustic music, Hypertext.

The average Conspiracy theory fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, 3D printing, Winemaking, with strongest over-indexing on Combat sport (2.14× the country average). Demographically, the Conspiracy theory audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Conspiracy theory fans

Demographic split for Conspiracy theory audience in United States
MetricValue
Female39.0%
Male61.0%
Average age38.7
Estimated audience size2,900,579

Audience persona

The typical Conspiracy theory fan in United States is more male, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Conspiracy theory in United States
RegionReachAffinity
California292,4870.92×
Texas255,0991.02×
Florida167,1470.85×
New York140,5090.87×
Illinois100,3991.04×
Pennsylvania96,8470.99×
Ohio92,3451.03×
Georgia91,4351.02×
North Carolina88,9481.02×
Michigan72,9550.96×
Tennessee69,8201.2×
Virginia69,7480.99×
Arizona63,2281.07×
Indiana59,1351.12×
Washington58,9701.01×
New Jersey58,5420.79×
Missouri52,2171.12×
Massachusetts48,4220.85×
Colorado46,6781.02×
Alabama44,9171.11×
South Carolina42,8420.98×
Maryland41,6390.83×
Wisconsin41,4670.95×
Kentucky40,9441.13×
Minnesota40,6110.98×
Louisiana39,1301.05×
Oklahoma37,1791.15×
Utah33,2541.28×
Oregon31,1240.94×
Iowa27,6221.16×
Arkansas26,7071.12×
Kansas26,5161.16×
Mississippi25,7291.08×
Nevada25,4020.91×
Connecticut23,9110.82×
Nebraska16,5811.14×
Idaho16,3991.13×
West Virginia15,9381.18×
New Mexico13,3970.92×
New Hampshire10,7800.94×
Hawaii10,1850.82×
Maine9,3550.9×
Montana8,6251.07×
Rhode Island8,0630.87×
South Dakota7,9741.19×
Washington, District of Columbia7,8450.9×
North Dakota6,2691.05×
Alaska5,8860.95×
Delaware5,5890.7×
Wyoming4,0610.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conspiracy theory audience
BrandAffinityCategory
Combat sport2.14×Sports
3D printing1.51×Technology & Electronics
Winemaking1.82×Food & Beverages
Acoustic music1.68×Music & Radio
Hypertext2.14×Technology & Electronics
Notre Dame Fighting Irish football1.62×Sports
Enfamil2.13×Kids & Family
Salman Khan2.28×Movies & TV
Ellen Burstyn2.03×Movies & TV
Jack Skellington1.58×Movies & TV
Lebanese cuisine1.56×Food & Beverages
Biblical inspiration1.6×Politics & Society
Two-Lane Blacktop3.5×Movies & TV
Brookside1.82×Movies & TV
Wexford1.98×Travel & Leisure
Italian Market, Philadelphia1.72×
Catania1.75×Travel & Leisure
Isan1.85×Travel & Leisure
Indiana University – Purdue University Indianapolis1.97×Business & Career
VoIP gateway1.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conspiracy theory audience
TraitClusterScore
TraditionCONSERVATISM1.5
Early Adopter MentalityPOWER1.49
Risk AppetiteTHRILL1.48
IndividualismJOY1.41
LGBTQ+ IdentityOPEN1.29
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Conspiracy theory
CountryShare
United States62.0%
United Kingdom5.1%
Germany4.2%

See Conspiracy theory audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Conspiracy theory have in United States?

Conspiracy theory has an estimated audience of 2,900,579 people in United States, concentrated in California and Texas.

What is the gender split and age of Conspiracy theory fans?

39.0% of Conspiracy theory fans are female, 61.0% are male, with an average age of 38.7 years.

Which brands do Conspiracy theory fans like most?

Conspiracy theory fans show strongest brand affinity for Combat sport (2.14×), 3D printing (1.51×), and Winemaking (1.82×) over the country average.

Where do Conspiracy theory fans live in United States?

Conspiracy theory fans in United States are most concentrated in California (reach 292,487), Texas (reach 255,099), and Florida (reach 167,147). These three regions account for the largest share of the active audience.

What other brands do Conspiracy theory fans also like?

Beyond Conspiracy theory itself, the audience over-indexes on 3D printing (1.51×), Winemaking (1.82×), Acoustic music (1.68×), and Hypertext (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conspiracy theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.