Counterculture of the 1960s Audience in United States

Counterculture of the 1960s logo

Counterculture of the 1960s has an estimated audience of 3,993,585 people in United States. 70.7% are female, 29.3% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, UK garage, Google Home, 3D printing.

The average Counterculture of the 1960s fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, UK garage, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Counterculture of the 1960s audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Counterculture of the 1960s fans

Demographic split for Counterculture of the 1960s audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.9
Estimated audience size3,993,585

Audience persona

The typical Counterculture of the 1960s fan in United States is more female, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Counterculture of the 1960s in United States
RegionReachAffinity
California343,3570.78×
Texas218,1080.64×
Florida175,8560.65×
New York164,1650.74×
Pennsylvania92,8820.69×
Illinois73,1170.55×
New Jersey71,1380.7×
Ohio66,3860.54×
North Carolina64,9030.54×
Georgia59,1570.48×
Virginia54,1510.56×
Washington53,7570.67×
Massachusetts53,5400.68×
Arizona53,3090.65×
Michigan48,6960.47×
Maryland45,9560.67×
Indiana43,3890.59×
Colorado41,6950.66×
Tennessee40,9530.51×
Louisiana37,3840.73×
Mississippi37,1001.13×
Minnesota34,0030.59×
Missouri32,8860.51×
Kentucky31,7210.63×
South Carolina30,9790.52×
Wisconsin29,4080.49×
Arkansas28,5640.87×
Kansas28,2890.9×
Connecticut27,9640.7×
Alabama26,6110.48×
Nevada26,1360.68×
Oklahoma25,7860.58×
Utah25,6490.72×
Iowa25,0660.76×
Idaho24,5121.22×
West Virginia24,5021.32×
Alaska24,4512.86×
Oregon24,1900.53×
Nebraska21,9661.1×
Hawaii21,6141.26×
Montana21,3151.92×
South Dakota21,0392.28×
North Dakota20,4852.5×
New Hampshire20,1891.28×
Wyoming19,8213.35×
New Mexico19,6660.98×
Rhode Island19,4951.53×
Maine19,4831.36×
Vermont19,1742.73×
Delaware17,4581.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Counterculture of the 1960s audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
UK garage10.91×Music & Radio
Google Home11.64×Technology & Electronics
3D printing3.9×Technology & Electronics
Product design2.99×Business & Career
Whataburger2.25×Food & Beverages
Queens College, City University of New York8.83×Business & Career
Home equity2.07×Home & Garden
The Historian16.48×Literature
JDSU3.19×Business & Career
Isometric exercise9.13×Sports
Pillow1.83×Home & Garden
Joshua Jackson3.76×Movies & TV
Lulu 黃路梓茵2.22×Movies & TV
Israel1.68×Travel & Leisure
Eurail16.57×Cars & Mobility
Ludo (board game)8.44×Games
Parral, Chihuahua9.05×Travel & Leisure
Halsey, Oregon5.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Counterculture of the 1960s audience
TraitClusterScore
TraditionCONSERVATISM1.99
IndividualismJOY1.63
MindfulnessBALANCE1.47
ExtroversionTHRILL1.43
SpiritualityBALANCE1.41
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Counterculture of the 1960s
CountryShare
United States66.0%
Brazil4.7%
Canada3.9%

See Counterculture of the 1960s audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Counterculture of the 1960s have in United States?

Counterculture of the 1960s has an estimated audience of 3,993,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Counterculture of the 1960s fans?

70.7% of Counterculture of the 1960s fans are female, 29.3% are male, with an average age of 37.9 years.

Which brands do Counterculture of the 1960s fans like most?

Counterculture of the 1960s fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and UK garage (10.91×) over the country average.

Where do Counterculture of the 1960s fans live in United States?

Counterculture of the 1960s fans in United States are most concentrated in California (reach 343,357), Texas (reach 218,108), and Florida (reach 175,856). These three regions account for the largest share of the active audience.

What other brands do Counterculture of the 1960s fans also like?

Beyond Counterculture of the 1960s itself, the audience over-indexes on Mathcore (18.06×), UK garage (10.91×), Google Home (11.64×), and 3D printing (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Counterculture of the 1960s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.