Cramp Audience in United States

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Cramp has an estimated audience of 3,806,366 people in United States. 73.1% are female, 26.9% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, Governor of Michigan, Google Home.

The average Cramp fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cramp audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Cramp fans

Demographic split for Cramp audience in United States
MetricValue
Female73.1%
Male26.9%
Average age42.2
Estimated audience size3,806,366

Audience persona

The typical Cramp fan in United States is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cramp in United States
RegionReachAffinity
California650,5911.55×
Texas469,0561.43×
Florida301,6721.17×
New York283,8141.33×
Illinois152,8381.21×
Georgia145,5281.24×
Pennsylvania132,1221.03×
North Carolina128,0871.12×
New Jersey121,7311.26×
Virginia109,9551.19×
Ohio106,6930.91×
Michigan92,3580.93×
Washington85,2481.12×
Arizona84,9311.09×
Massachusetts77,1751.03×
Maryland76,5821.17×
Tennessee74,5650.98×
Indiana65,6200.94×
Alabama61,1481.15×
South Carolina60,8361.06×
Missouri55,6270.91×
Minnesota55,5401.02×
Louisiana55,3751.13×
Colorado50,0840.83×
Wisconsin47,4640.83×
Kentucky46,3260.97×
Nevada44,0251.2×
Oklahoma43,1731.02×
Oregon42,6780.98×
Connecticut37,3440.98×
Mississippi36,9961.18×
Arkansas33,8391.08×
Utah29,2280.86×
Iowa28,0490.89×
Kansas28,0440.93×
Hawaii27,7401.7×
New Mexico20,4521.07×
Nebraska16,6230.87×
West Virginia14,4580.82×
Idaho12,6000.66×
Washington, District of Columbia10,8310.95×
Rhode Island10,5680.87×
New Hampshire9,8280.66×
Delaware9,5290.91×
Maine9,4840.7×
Alaska7,7550.95×
Montana6,2890.6×
South Dakota6,0520.69×
North Dakota5,5900.71×
Vermont3,8180.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cramp audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.87×Internet & Social Media
headspace16.29×Health
Governor of Michigan10.47×Politics & Society
Google Home8.34×Technology & Electronics
Grace Slick11.08×Music & Radio
Cherish (group)13.16×Music & Radio
Wok7.71×Food & Beverages
Hibachi8.95×Food & Beverages
Fairy godmother7.2×Literature
Hardik Pandya12.77×Sports
Ira Glass14.48×Music & Radio
Guitarist (magazine)9.48×Music & Radio
Kikar HaShabbat12.9×News
Vocal harmony3.52×Music & Radio
Grinch3.07×Movies & TV
Cryptic crossword11.06×Technology & Electronics
National Paralympic Committee15.36×Sports
Étretat19.25×Travel & Leisure
TV Fanatic6.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cramp audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Family OrientationCONSERVATISM1.24
Quality AwarenessPREMIUM1.23
Healthy LifestyleBALANCE1.16
Community OrientationOPEN1.1
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Cramp
CountryShare
United States53.0%
Australia7.8%
United Kingdom6.5%

See Cramp audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Cramp have in United States?

Cramp has an estimated audience of 3,806,366 people in United States, concentrated in California and Texas.

What is the gender split and age of Cramp fans?

73.1% of Cramp fans are female, 26.9% are male, with an average age of 42.2 years.

Which brands do Cramp fans like most?

Cramp fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.87×), and headspace (16.29×) over the country average.

Where do Cramp fans live in United States?

Cramp fans in United States are most concentrated in California (reach 650,591), Texas (reach 469,056), and Florida (reach 301,672). These three regions account for the largest share of the active audience.

What other brands do Cramp fans also like?

Beyond Cramp itself, the audience over-indexes on Goop (11.87×), headspace (16.29×), Governor of Michigan (10.47×), and Google Home (8.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cramp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.