Crankshaft Audience in United States

Crankshaft logo

Crankshaft has an estimated audience of 1,243,300 people in United States. 10.4% are female, 89.6% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Tipsy Elves, MK, The Devil's Rejects, N1 road (South Africa), Electrolyte.

The average Crankshaft fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tipsy Elves, MK, The Devil's Rejects, with strongest over-indexing on Tipsy Elves (20× the country average). Demographically, the Crankshaft audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Crankshaft fans

Demographic split for Crankshaft audience in United States
MetricValue
Female10.4%
Male89.6%
Average age41.9
Estimated audience size1,243,300

Audience persona

The typical Crankshaft fan in United States is more male, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Crankshaft in United States
RegionReachAffinity
California163,1661.19×
Texas132,8211.24×
New York89,5561.29×
Florida89,5331.06×
Illinois47,6131.15×
Pennsylvania46,1661.1×
Georgia45,7361.19×
North Carolina39,9111.07×
Ohio39,7491.04×
New Jersey38,1591.21×
Virginia35,6851.18×
Michigan34,4681.06×
Massachusetts27,2431.11×
Tennessee27,1181.09×
Washington26,6971.07×
Arizona26,4361.04×
Maryland24,0491.12×
Indiana23,7051.04×
Missouri19,7080.98×
South Carolina18,5600.99×
Colorado18,0240.92×
Louisiana17,8801.12×
Alabama17,3531×
Kentucky16,9991.09×
Minnesota16,9580.95×
Wisconsin16,7420.9×
Oklahoma13,8981.01×
Connecticut13,2231.06×
Oregon12,9260.91×
Nevada11,8860.99×
Mississippi10,7411.05×
Utah10,7380.96×
Arkansas9,6940.95×
Iowa9,6780.94×
Kansas9,2350.94×
West Virginia5,8011×
Nebraska5,7080.92×
New Mexico5,6780.91×
Idaho5,2790.85×
Hawaii4,3940.82×
New Hampshire4,2280.86×
Washington, District of Columbia4,1491.11×
Rhode Island3,9401×
Maine3,8250.86×
Delaware2,9300.85×
Montana2,8970.84×
North Dakota2,3700.93×
South Dakota2,2920.8×
Alaska1,9910.75×
Vermont1,5760.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crankshaft audience
BrandAffinityCategory
Tipsy Elves20×Shopping
MK8.3×Music & Radio
The Devil's Rejects20×Movies & TV
N1 road (South Africa)8.07×Travel & Leisure
Electrolyte8.21×Health
Tezz10.2×Movies & TV
Combat sport2.02×Sports
Voter registration6.03×Politics & Society
Georgia Southern Eagles football15.61×Sports
Israel1.95×Travel & Leisure
Iyanla Vanzant12.74×Business & Career
Emperor Entertainment Group10.05×Business & Career
Hammock camping6.01×Travel & Leisure
Irrigation sprinkler8.01×Home & Garden
Naperville, Illinois6.57×Travel & Leisure
Acoustic music3.63×Music & Radio
Riedel (glass manufacturer)20×Home & Garden
Arrietty10.98×Movies & TV
Notre Dame Fighting Irish football3.78×Sports
3D printing1.88×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crankshaft audience
TraitClusterScore
Quality AwarenessPREMIUM1.65
Need for SecurityCONSERVATISM1.63
PatriotismCONSERVATISM1.53
Family OrientationCONSERVATISM1.47
Luxury OrientationPREMIUM1.47
LGBTQ+ IdentityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Crankshaft
CountryShare
United States37.7%
France13.6%
Australia4.9%

See Crankshaft audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Crankshaft have in United States?

Crankshaft has an estimated audience of 1,243,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Crankshaft fans?

10.4% of Crankshaft fans are female, 89.6% are male, with an average age of 41.9 years.

Which brands do Crankshaft fans like most?

Crankshaft fans show strongest brand affinity for Tipsy Elves (20×), MK (8.3×), and The Devil's Rejects (20×) over the country average.

Where do Crankshaft fans live in United States?

Crankshaft fans in United States are most concentrated in California (reach 163,166), Texas (reach 132,821), and New York (reach 89,556). These three regions account for the largest share of the active audience.

What other brands do Crankshaft fans also like?

Beyond Crankshaft itself, the audience over-indexes on MK (8.3×), The Devil's Rejects (20×), N1 road (South Africa) (8.07×), and Electrolyte (8.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crankshaft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.