Rascasse Audience Intelligence

Cruella de Vil Audience in United States

A data profile of the people who buy, follow and care about Cruella de Vil in United States — modelled from more than twelve digital signal sources. Cruella de Vil has an estimated audience of 312,475 people in United States.

#393among Fictional Character in United States#8589in Movies & TV

The average Cruella de Vil fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shared space, Kelly Osbourne, Wendy's, with strongest over-indexing on Shared space (46.39× the country average).

Demographically, the Cruella de Vil audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cruella de Vil fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Shared space.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruella de Vil profile in United States.

Audience size
312K
in United States
Gender
66.7%♀
33.3% male
Age
35.7
average years
Country rank
#47328
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cruella de Vil fans

66.7% are female, 33.3% are male, average age 35.7.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Cruella de Vil audience in United States
MetricValue
Female66.7%
Male33.3%
Average age35.7
Estimated audience size312,475
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Cruella de Vil audience in United States
Age bracketShare%
16-1921%
20-2929%
30-3922%
40-4916%
50+12%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Cruella de Vil audience comes from United States.

Worldwide audience distribution share by country for Cruella de Vil
CountryShare
United States34.7%
Colombia9.5%
Sweden5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruella de Vil audience in United States is strongest.

Fig. 05

Top regions by affinity

Cruella de Vil fans by region: top regions in United States
#RegionReachAffinity×
01Florida~30K1.38×
02Utah~4K1.36×
03California~40K1.27×
04Nevada~3K1.15×
05Texas~30K1.12×
06New Jersey~9K1.11×
07Kentucky~4K1.08×
08New Mexico~2K1.08×
09Washington, District of Columbia~1K1.08×
10New York~20K1.07×
11Arizona~7K1.07×
12Pennsylvania~10K1.06×
13Georgia~10K1.06×
14Connecticut~3K1.06×
15Arkansas~3K1.06×
16Massachusetts~6K1.05×
17Colorado~5K1.05×
18Louisiana~4K1.03×
19Idaho~2K1.03×
20Alaska<1K1.03×
21Oklahoma~4K1.02×
22Tennessee~6K1.01×
23West Virginia~1K1.00×
24Rhode Island<1K1.00×
25Illinois~10K0.98×
26North Carolina~9K0.98×
27Indiana~6K0.98×
28Mississippi~3K0.98×
29Delaware<1K0.98×
30Virginia~7K0.97×
31Alabama~4K0.97×
32Washington~6K0.96×
33Maryland~5K0.96×
34Kansas~2K0.96×
35Hawaii~1K0.96×
36Ohio~9K0.95×
37Iowa~2K0.95×
38South Carolina~4K0.94×
39Oregon~3K0.94×
40Nebraska~1K0.94×
41New Hampshire~1K0.94×
42South Dakota<1K0.92×
43Vermont<1K0.92×
44Missouri~5K0.91×
45Montana<1K0.91×
46Michigan~7K0.90×
47North Dakota<1K0.90×
48Minnesota~4K0.87×
49Maine<1K0.87×
50Wisconsin~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Cruella de Vil, United States
0.84×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruella de Vil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruella de Vil audience
#·InterestCategoryAffinity×
01Shared spaceCars & Mobility46.39×
02Michael FassbenderMovies & TV16.05×
03Diet CokeFood & Beverages15.87×
04Larry PagePolitics & Society13.12×
05James McAvoyMovies & TV11.21×
06Kelly OsbourneMusic & Radio8.41×
07Anna FarisMovies & TV7.27×
08Brittany SnowMovies & TV6.11×
09Emma WatsonMovies & TV5.76×
10Anne HathawayMovies & TV4.80×
11BeetlejuiceMovies & TV3.98×
12KFCFood & Beverages3.74×
13Wendy'sFood & Beverages3.56×
14LegoKids & Family3.38×
15Britney SpearsMusic & Radio2.81×
16DisneylandTravel & Leisure2.50×
17EtsyFashion & Accessoires2.49×
18Theme parksTravel & Leisure2.24×
19Beauty salonsBeauty & Wellness1.96×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruella de Vil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruella de Vil audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
CreativityOPEN1.39×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruella de Vil audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cruella de Vil have in United States?

Cruella de Vil has an estimated audience of 312,475 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cruella de Vil fans?

66.7% of Cruella de Vil fans are female, 33.3% are male, with an average age of 35.7 years.

03

Which brands do Cruella de Vil fans like most?

Cruella de Vil fans show strongest brand affinity for Shared space (46.39×), Kelly Osbourne (8.41×), and Wendy's (3.56×) over the country average.

04

Where do Cruella de Vil fans live in United States?

Cruella de Vil fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cruella de Vil fans also like?

Beyond Cruella de Vil itself, the audience over-indexes on Kelly Osbourne (8.41×), Wendy's (3.56×), Michael Fassbender (16.05×), and Beetlejuice (3.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cruella de Vil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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