Cruella de Vil Audience in United States

Cruella de Vil has an estimated audience of 311,636 people in United States. 66.7% are female, 33.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Beetlejuice, Emma Stone, Diane Keaton, Bruce Willis.

The average Cruella de Vil fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Beetlejuice, Emma Stone, with strongest over-indexing on Finnair (675× the country average). Demographically, the Cruella de Vil audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Cruella de Vil fans

Demographic split for Cruella de Vil audience in United States
MetricValue
Female66.7%
Male33.3%
Average age35.7
Estimated audience size311,636

Audience persona

The typical Cruella de Vil fan in United States is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Cruella de Vil in United States
RegionReachAffinity
California47,0691.37×
Texas31,2071.16×
Florida30,3581.44×
New York19,6671.13×
Illinois10,8911.05×
Pennsylvania10,4821×
Georgia10,1391.06×
Ohio9,3880.98×
North Carolina9,3180.99×
New Jersey9,1901.16×
Virginia7,2700.96×
Michigan7,1650.88×
Arizona7,0681.11×
Massachusetts6,8021.11×
Tennessee6,4111.03×
Washington6,3641.02×
Indiana5,8811.03×
Colorado5,3321.09×
Maryland5,1050.95×
Missouri4,4510.89×
South Carolina4,3780.93×
Kentucky4,2211.08×
Alabama4,1730.96×
Louisiana4,0571.01×
Minnesota3,9110.88×
Utah3,8981.4×
Nevada3,7241.24×
Oklahoma3,7101.07×
Wisconsin3,6900.79×
Connecticut3,4621.11×
Oregon3,4170.96×
Arkansas2,5781×
Kansas2,3550.96×
Mississippi2,3280.91×
Iowa2,2100.86×
New Mexico1,7601.13×
Idaho1,6951.08×
Nebraska1,4570.93×
West Virginia1,3810.95×
Hawaii1,2870.96×
New Hampshire1,1300.92×
Washington, District of Columbia1,0191.09×
Rhode Island9840.99×
Maine8680.78×
Delaware6810.79×
Montana6550.76×
Alaska6070.91×
South Dakota5640.78×
North Dakota4760.74×
Vermont4610.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruella de Vil audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Beetlejuice24.17×Movies & TV
Emma Stone36.41×Movies & TV
Diane Keaton15.08×Movies & TV
Bruce Willis13.45×Movies & TV
Blake Lively17.94×Movies & TV
Harrison Ford19.68×Movies & TV
Capital One6.63×Business & Career
Bryce Dallas Howard17.92×Movies & TV
Google Maps6.36×Internet & Social Media
Billy Bob Thornton14.1×Movies & TV
Rebel Wilson26.22×Movies & TV
Christina Ricci18.78×Movies & TV
Nicole Kidman13.92×Movies & TV
Circle K10.6×Shopping
La La Land (film)18.77×Movies & TV
Twin Peaks11.96×Movies & TV
Emily Blunt16.93×Movies & TV
Natalie Portman14.45×Movies & TV
Jamie Lee Curtis12.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruella de Vil audience
TraitClusterScore
ExtroversionTHRILL1.68
CreativityOPEN1.47
Risk AppetiteTHRILL1.24
TraditionCONSERVATISM1.21
Social Media UsageJOY1.2
LGBTQ+ IdentityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Cruella de Vil
CountryShare
United States35.7%
Colombia8.9%
Sweden5.3%

See Cruella de Vil audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Cruella de Vil have in United States?

Cruella de Vil has an estimated audience of 311,636 people in United States, concentrated in California and Texas.

What is the gender split and age of Cruella de Vil fans?

66.7% of Cruella de Vil fans are female, 33.3% are male, with an average age of 35.7 years.

Which brands do Cruella de Vil fans like most?

Cruella de Vil fans show strongest brand affinity for Finnair (675×), Beetlejuice (24.17×), and Emma Stone (36.41×) over the country average.

Where do Cruella de Vil fans live in United States?

Cruella de Vil fans in United States are most concentrated in California (reach 47,069), Texas (reach 31,207), and Florida (reach 30,358). These three regions account for the largest share of the active audience.

What other brands do Cruella de Vil fans also like?

Beyond Cruella de Vil itself, the audience over-indexes on Beetlejuice (24.17×), Emma Stone (36.41×), Diane Keaton (15.08×), and Bruce Willis (13.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruella de Vil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.