Daddy's Home (film) Audience in United States

Daddy's Home (film) has an estimated audience of 1,378,595 people in United States. 44.4% are female, 55.6% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Kim Cattrall, Six Feet Under (TV series), Olivia Munn, Autism Awareness, Diabetes mellitus awareness.

The average Daddy's Home (film) fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Cattrall, Six Feet Under (TV series), Olivia Munn, with strongest over-indexing on Kim Cattrall (65.76× the country average). Demographically, the Daddy's Home (film) audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Daddy's Home (film) fans

Demographic split for Daddy's Home (film) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age46.3
Estimated audience size1,378,595

Audience persona

The typical Daddy's Home (film) fan in United States is more male, around 46.3 years old, with strong Extroversion tendencies and a notable affinity for Kim Cattrall.

Top regions in United States

Top regions ranked by reach for Daddy's Home (film) in United States
RegionReachAffinity
California158,7471.05×
Texas136,5811.15×
Florida84,1820.9×
New York64,1980.83×
Illinois48,8411.06×
Ohio46,9211.1×
Pennsylvania46,5591×
North Carolina40,3550.97×
Georgia38,7430.91×
Michigan38,5421.07×
Arizona31,9091.13×
New Jersey30,6130.87×
Virginia29,6660.88×
Tennessee27,9891.01×
Indiana27,6721.1×
Washington26,7890.97×
Missouri24,8721.12×
Colorado23,8861.1×
Massachusetts22,6810.84×
Wisconsin21,1761.02×
South Carolina19,8200.96×
Minnesota19,7361×
Oklahoma18,3451.2×
Alabama18,3190.95×
Maryland18,3120.77×
Kentucky18,1441.05×
Louisiana17,4050.98×
Oregon15,7421×
Utah15,7331.27×
Nevada13,5671.02×
Connecticut13,1410.95×
Arkansas12,3011.08×
Kansas12,1901.12×
Iowa12,1301.07×
Mississippi10,1660.9×
Idaho9,2031.33×
New Mexico7,8001.13×
West Virginia6,9281.08×
Nebraska6,8760.99×
New Hampshire5,6371.04×
Hawaii4,9420.83×
Maine4,8320.98×
Montana4,2551.11×
Rhode Island3,8570.88×
South Dakota3,2841.03×
Delaware3,0090.79×
North Dakota2,8911.02×
Alaska2,6560.9×
Washington, District of Columbia2,4720.6×
Wyoming2,0741.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daddy's Home (film) audience
BrandAffinityCategory
Kim Cattrall65.76×Movies & TV
Six Feet Under (TV series)74.46×Movies & TV
Olivia Munn34.24×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Fuller House (TV series)30.25×Movies & TV
Kusmi Tea308.47×Food & Beverages
Kate McKinnon31.86×Movies & TV
Microblogging12.67×Technology & Electronics
Michael J. Fox14.48×Movies & TV
Singer-songwriter5.51×Music & Radio
Owen Wilson18.32×Movies & TV
Christina Applegate16.5×Movies & TV
Will Ferrell16.99×Movies & TV
Income tax13.19×Business & Career
John Leguizamo18.96×Movies & TV
The Goldbergs (TV series)22.95×Movies & TV
Ugly Betty27.13×Movies & TV
Kia Sportage19.27×Cars & Mobility
Russell Crowe14.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daddy's Home (film) audience
TraitClusterScore
ExtroversionTHRILL1.67
Convenience OrientationPREMIUM1.66
Family OrientationCONSERVATISM1.4
TraditionCONSERVATISM1.34
DIY MentalityTHRILL1.32
Community OrientationOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Daddy's Home (film)
CountryShare
United States45.8%
United Kingdom7.8%
Australia6.2%

See Daddy's Home (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Daddy's Home (film) have in United States?

Daddy's Home (film) has an estimated audience of 1,378,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Daddy's Home (film) fans?

44.4% of Daddy's Home (film) fans are female, 55.6% are male, with an average age of 46.3 years.

Which brands do Daddy's Home (film) fans like most?

Daddy's Home (film) fans show strongest brand affinity for Kim Cattrall (65.76×), Six Feet Under (TV series) (74.46×), and Olivia Munn (34.24×) over the country average.

Where do Daddy's Home (film) fans live in United States?

Daddy's Home (film) fans in United States are most concentrated in California (reach 158,747), Texas (reach 136,581), and Florida (reach 84,182). These three regions account for the largest share of the active audience.

What other brands do Daddy's Home (film) fans also like?

Beyond Daddy's Home (film) itself, the audience over-indexes on Six Feet Under (TV series) (74.46×), Olivia Munn (34.24×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daddy's Home (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.