Rascasse Audience Intelligence

Daddy's Home (film) Audience in United States

A data profile of the people who buy, follow and care about Daddy's Home (film) in United States — modelled from more than twelve digital signal sources. Daddy's Home (film) has an estimated audience of 1,324,673 people in United States.

#1352among Movie / TV Show / Series in United States#3309in Movies & TV

The average Daddy's Home (film) fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Katey Sagal, Kim Cattrall, Matthew Perry, with strongest over-indexing on Katey Sagal (41.54× the country average).

Demographically, the Daddy's Home (film) audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daddy's Home (film) fan in United States is more male, around 46.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Katey Sagal.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daddy's Home (film) profile in United States.

Audience size
1.3M
in United States
Gender
44.4%♀
55.6% male
Age
46.3
average years
Country rank
#19447
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daddy's Home (film) viewers

44.4% are female, 55.6% are male, average age 46.3.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Daddy's Home (film) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age46.3
Estimated audience size1,324,673
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Daddy's Home (film) audience in United States
Age bracketShare%
16-196%
20-2914%
30-3919%
40-4924%
50+37%
Fig. 04

Worldwide distribution

43.4%

of the worldwide Daddy's Home (film) audience comes from United States.

Worldwide audience distribution share by country for Daddy's Home (film)
CountryShare
United States43.4%
United Kingdom7.7%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daddy's Home (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Daddy's Home (film) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~9K1.30×
02Utah~20K1.27×
03New Mexico~8K1.18×
04Arizona~30K1.14×
05Oklahoma~20K1.14×
06Montana~4K1.14×
07North Dakota~3K1.10×
08Texas~100K1.09×
09Iowa~10K1.09×
10Kansas~10K1.09×
11West Virginia~7K1.09×
12New Hampshire~6K1.08×
13Missouri~20K1.07×
14Michigan~40K1.06×
15Indiana~30K1.06×
16South Dakota~3K1.06×
17Ohio~40K1.05×
18Colorado~20K1.05×
19Arkansas~10K1.05×
20Kentucky~20K1.04×
21California~200K1.02×
22Wisconsin~20K1.02×
23Nebraska~7K1.02×
24Illinois~50K1.01×
25Nevada~10K1.01×
26Maine~5K1.01×
27Minnesota~20K1.00×
28Oregon~20K1.00×
29Alaska~3K0.99×
30Pennsylvania~50K0.98×
31Washington~30K0.97×
32Tennessee~30K0.97×
33Connecticut~10K0.96×
34Rhode Island~4K0.95×
35Louisiana~20K0.94×
36North Carolina~40K0.93×
37Vermont~2K0.93×
38Alabama~20K0.92×
39South Carolina~20K0.91×
40Delaware~3K0.90×
41Mississippi~10K0.89×
42Hawaii~5K0.89×
43Florida~80K0.88×
44Massachusetts~20K0.88×
45Georgia~40K0.86×
46New Jersey~30K0.86×
47Virginia~30K0.86×
48New York~60K0.80×
49Maryland~20K0.80×
50Washington, District of Columbia~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Daddy's Home (film), United States
0.62×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daddy's Home (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daddy's Home (film) audience
#·InterestCategoryAffinity×
01Kusmi TeaFood & Beverages370.13×
02Six Feet Under (TV series)Movies & TV71.63×
03Kim CattrallMovies & TV57.85×
04Matthew PerryMovies & TV49.10×
05Katey SagalMovies & TV41.54×
06Olivia MunnMovies & TV37.61×
07Marlon WayansMovies & TV27.70×
08Fuller House (TV series)Movies & TV27.20×
09Ugly BettyMovies & TV24.56×
10The Goldbergs (TV series)Movies & TV21.05×
11WaterworldMovies & TV20.00×
12Erin AndrewsSports20.00×
13Kate McKinnonMovies & TV18.60×
14Christina ApplegateMovies & TV17.50×
15Will FerrellMovies & TV15.08×
16Robin WilliamsMovies & TV13.63×
17Mark WahlbergMovies & TV11.08×
18Michael J. FoxMovies & TV8.26×
19Pizza HutFood & Beverages4.12×
20SubwayFood & Beverages3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daddy's Home (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daddy's Home (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.41×
Price SensitivityPREMIUM1.71×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daddy's Home (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daddy's Home (film) have in United States?

Daddy's Home (film) has an estimated audience of 1,324,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Daddy's Home (film) viewers?

44.4% of Daddy's Home (film) fans are female, 55.6% are male, with an average age of 46.3 years.

03

Which brands do Daddy's Home (film) fans like most?

Daddy's Home (film) fans show strongest brand affinity for Katey Sagal (41.54×), Kim Cattrall (57.85×), and Matthew Perry (49.1×) over the country average.

04

Where do Daddy's Home (film) fans live in United States?

Daddy's Home (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Daddy's Home (film) fans also like?

Beyond Daddy's Home (film) itself, the audience over-indexes on Kim Cattrall (57.85×), Matthew Perry (49.1×), Olivia Munn (37.61×), and Six Feet Under (TV series) (71.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Daddy's Home (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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