DeKalb County, Georgia Audience in United States
DeKalb County, Georgia has an estimated audience of 2,184,799 people in United States. 65.0% are female, 35.0% are male, average age 40.4. Top brand affinities: Hebe, Pro-Ject, Emperor Entertainment Group, UK garage, Elsword.
Top brand affinities include Hebe, Pro-Ject, Emperor Entertainment Group, with strongest over-indexing on Hebe (13.3× the country average). Demographically, the DeKalb County, Georgia audience skews more female with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Travel & Leisure · Type: POI
Demographics of DeKalb County, Georgia fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 40.4 |
| Estimated audience size | 2,184,799 |
Audience persona
The typical DeKalb County, Georgia fan in United States is more female, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 13.3× | Home & Garden |
| Pro-Ject | 5.06× | Music & Radio |
| Emperor Entertainment Group | 14.71× | Business & Career |
| UK garage | 6.06× | Music & Radio |
| Elsword | 14.71× | Games |
| Litter box | 1.71× | Pets & Animals |
| Lulu 黃路梓茵 | 1.9× | Movies & TV |
| Bank account | 1.67× | Business & Career |
| Electrolyte | 2.75× | Health |
| Stamp collecting | 2.75× | Home & Garden |
| The Journey (1959 film) | 9.39× | Movies & TV |
| Isometric exercise | 4.36× | Sports |
| ABC15 Arizona | 14.71× | Movies & TV |
| Enrique Hernández (baseball) | 6.96× | Sports |
| Monogram | 1.84× | Home & Garden |
| Noodle (Gorillaz) | 1.66× | Music & Radio |
| Chili con carne | 3.73× | Food & Beverages |
| Snow White (Fables) | 4.43× | Literature |
| Captain America (1990 film) | 1.91× | Movies & TV |
| Mortgage insurance | 1.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.36 |
| Luxury Orientation | PREMIUM | 1.29 |
| Risk Appetite | THRILL | 1.28 |
| Early Adopter Mentality | POWER | 1.24 |
| Family Orientation | CONSERVATISM | 1.2 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Germany | 0.1% |
| Italy | 0.0% |
See DeKalb County, Georgia audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for DeKalb County, Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.