Die hard (phrase) Audience in United States

Die hard (phrase) logo

Die hard (phrase) has an estimated audience of 1,448,244 people in United States. 47.2% are female, 52.8% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Alaska, 3D printing, Nebraska, Sailor, ABC 7 Chicago.

The average Die hard (phrase) fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, 3D printing, Nebraska, with strongest over-indexing on Alaska (2.78× the country average). Demographically, the Die hard (phrase) audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Die hard (phrase) fans

Demographic split for Die hard (phrase) audience in United States
MetricValue
Female47.2%
Male52.8%
Average age35.1
Estimated audience size1,448,244

Audience persona

The typical Die hard (phrase) fan in United States is balanced, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Die hard (phrase) in United States
RegionReachAffinity
California152,9510.96×
Texas123,2000.99×
Florida86,9900.89×
New York75,3000.93×
Pennsylvania51,6491.06×
Ohio49,8121.12×
Illinois49,6741.03×
North Carolina43,6561×
Michigan40,4821.07×
Georgia38,8860.87×
Virginia37,3831.06×
Washington34,5121.19×
New Jersey33,7610.92×
Tennessee30,5341.05×
Massachusetts30,0331.05×
Arizona29,8181.01×
Indiana29,3001.11×
Colorado27,3411.2×
Missouri25,6171.1×
Wisconsin23,2691.07×
Minnesota23,2171.12×
Maryland23,1110.93×
South Carolina20,7450.95×
Oregon20,6771.25×
Kentucky19,5341.08×
Alabama18,5180.92×
Oklahoma16,7731.04×
Louisiana14,8490.8×
Utah14,7121.13×
Connecticut14,6061.01×
Kansas13,0721.15×
Nevada12,9240.92×
Iowa12,5761.05×
Arkansas11,1760.94×
Mississippi8,9130.75×
Idaho8,8501.22×
Nebraska7,6991.06×
New Mexico6,6570.92×
New Hampshire6,2461.09×
West Virginia5,9650.88×
Maine5,2731.02×
Hawaii4,7480.76×
Montana4,3901.09×
Rhode Island4,2760.93×
Washington, District of Columbia3,5140.81×
Delaware3,2880.82×
South Dakota3,1200.93×
Alaska3,0270.98×
North Dakota2,6080.88×
Vermont2,5911.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Die hard (phrase) audience
BrandAffinityCategory
Alaska2.78×Travel & Leisure
3D printing1.51×Technology & Electronics
Nebraska1.61×Travel & Leisure
Sailor1.98×Travel & Leisure
ABC 7 Chicago1.7×Movies & TV
WESH1.81×Movies & TV
Mad About You4.26×Movies & TV
Graham Greene1.83×Literature
nbc chicago1.52×Movies & TV
WFTV1.62×Movies & TV
Northrop Grumman1.68×Business & Career
Consequence (rapper)1.7×Music & Radio
Tuscany1.77×Travel & Leisure
Oliver Platt1.92×Movies & TV
WSVN1.61×Movies & TV
Fernando Valenzuela2.4×Sports
Chili con carne1.61×Food & Beverages
Mike Conley, Jr.1.7×Sports
Nick Jr. (Australia)1.69×Kids & Family
Ironmongery1.69×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Die hard (phrase) audience
TraitClusterScore
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.19
IndividualismJOY1.14
SpiritualityBALANCE1.13
TraditionCONSERVATISM1.1
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Die hard (phrase)
CountryShare
United States47.8%
United Kingdom9.1%
India8.9%

See Die hard (phrase) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Die hard (phrase) have in United States?

Die hard (phrase) has an estimated audience of 1,448,244 people in United States, concentrated in California and Texas.

What is the gender split and age of Die hard (phrase) fans?

47.2% of Die hard (phrase) fans are female, 52.8% are male, with an average age of 35.1 years.

Which brands do Die hard (phrase) fans like most?

Die hard (phrase) fans show strongest brand affinity for Alaska (2.78×), 3D printing (1.51×), and Nebraska (1.61×) over the country average.

Where do Die hard (phrase) fans live in United States?

Die hard (phrase) fans in United States are most concentrated in California (reach 152,951), Texas (reach 123,200), and Florida (reach 86,990). These three regions account for the largest share of the active audience.

What other brands do Die hard (phrase) fans also like?

Beyond Die hard (phrase) itself, the audience over-indexes on 3D printing (1.51×), Nebraska (1.61×), Sailor (1.98×), and ABC 7 Chicago (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Die hard (phrase). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.