Disruptive innovation Audience in United States

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Disruptive innovation has an estimated audience of 446,025 people in United States. 22.0% are female, 78.0% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Intraocular lens, Northrop Grumman, Stamp collecting, Lulu 黃路梓茵, Electrolyte.

The average Disruptive innovation fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Intraocular lens, Northrop Grumman, Stamp collecting, with strongest over-indexing on Intraocular lens (47.96× the country average). Demographically, the Disruptive innovation audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Disruptive innovation fans

Demographic split for Disruptive innovation audience in United States
MetricValue
Female22.0%
Male78.0%
Average age41.8
Estimated audience size446,025

Audience persona

The typical Disruptive innovation fan in United States is more male, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Intraocular lens.

Top regions in United States

Top regions ranked by reach for Disruptive innovation in United States
RegionReachAffinity
California48,5290.99×
New York38,0271.53×
Texas33,5930.88×
Florida26,1650.87×
Massachusetts17,8542.03×
Illinois14,5450.98×
Georgia14,1931.03×
Pennsylvania13,5300.9×
Virginia12,9921.2×
North Carolina12,5480.93×
Ohio10,9620.8×
New Jersey10,3160.91×
Michigan10,0400.86×
Colorado9,2501.32×
Indiana8,7601.08×
Maryland8,5511.12×
Washington7,9640.89×
Arizona7,5260.83×
Tennessee7,4640.83×
Missouri6,6490.92×
South Carolina5,4670.81×
Wisconsin5,3190.79×
Minnesota4,7520.74×
Utah4,5261.13×
Alabama4,4960.72×
Kentucky4,3790.78×
Connecticut4,1290.92×
Oregon4,0480.79×
Iowa3,2580.89×
Louisiana3,1740.55×
Oklahoma3,1010.63×
Kansas2,9590.84×
Mississippi2,6380.72×
Arkansas2,4820.68×
Nevada2,3580.55×
Washington, District of Columbia2,3071.72×
West Virginia2,1781.05×
Hawaii1,8080.94×
Nebraska1,7570.79×
Rhode Island1,7331.22×
New Hampshire1,5840.9×
Idaho1,5380.69×
Alaska1,5341.61×
Montana1,4491.17×
Maine1,4260.89×
New Mexico1,3370.6×
South Dakota1,3201.28×
North Dakota1,2851.4×
Wyoming1,2441.88×
Vermont1,2031.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disruptive innovation audience
BrandAffinityCategory
Intraocular lens47.96×Health
Northrop Grumman17.3×Business & Career
Stamp collecting12.38×Home & Garden
Lulu 黃路梓茵4.39×Movies & TV
Electrolyte6.34×Health
Natural rubber2.45×Cars & Mobility
Justice3.26×Politics & Society
Combat sport1.78×Sports
Graham Greene6.09×Literature
Pantsuit10.13×Fashion & Accessoires
OpenJDK20×
Sub Zero (Official)8.93×Literature
Voter registration4.35×Politics & Society
ARCO2.59×Cars & Mobility
Regional styles of Mexican music2.39×Music & Radio
Israel1.77×Travel & Leisure
Ian Bremmer14.54×Politics & Society
Vocal harmony3.7×Music & Radio
Acoustic music3.55×Music & Radio
Notre Dame Fighting Irish football3.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disruptive innovation audience
TraitClusterScore
Luxury OrientationPREMIUM3.17
Early Adopter MentalityPOWER2.9
Career OrientationPOWER2.37
Quality AwarenessPREMIUM2.17
Need for SecurityCONSERVATISM2.11
Family OrientationCONSERVATISM1.83

Worldwide distribution

Worldwide audience distribution share by country for Disruptive innovation
CountryShare
United States21.0%
India9.5%
France8.9%

See Disruptive innovation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Disruptive innovation have in United States?

Disruptive innovation has an estimated audience of 446,025 people in United States, concentrated in California and New York.

What is the gender split and age of Disruptive innovation fans?

22.0% of Disruptive innovation fans are female, 78.0% are male, with an average age of 41.8 years.

Which brands do Disruptive innovation fans like most?

Disruptive innovation fans show strongest brand affinity for Intraocular lens (47.96×), Northrop Grumman (17.3×), and Stamp collecting (12.38×) over the country average.

Where do Disruptive innovation fans live in United States?

Disruptive innovation fans in United States are most concentrated in California (reach 48,529), New York (reach 38,027), and Texas (reach 33,593). These three regions account for the largest share of the active audience.

What other brands do Disruptive innovation fans also like?

Beyond Disruptive innovation itself, the audience over-indexes on Northrop Grumman (17.3×), Stamp collecting (12.38×), Lulu 黃路梓茵 (4.39×), and Electrolyte (6.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disruptive innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.